Groundwork

Pets · County · Wisconsin

Pet businesses in Iron County, WI

Competitor counts, household spending and official business counts for pet businesses in Iron County, WI, set against other counties and the U.S.

Groundwork market score

Not scored

Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.

Listings
5
0 chain locations (0%)
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$2.2M
On pets · $715 a household
Spending per listing
$445K
49% below the U.S.
Listings per 10k households
16.1
55% above the U.S.
Population, 2025
6,127
−0.3% since 2020

See the pet businesses around any address in Iron County

The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Iron County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Households in Iron County spend about $2.2M a year on pets, or $715 per household, 21% below the U.S. average. That is about $445K of household spending for each business on map listings, 49% below the U.S. figure of $878K.

Iron County has 5 pet businesses on map listings as of September 2026. None of them are chain locations, against 17% across the U.S. That is 16.1 per 10,000 households, 55% above the U.S. rate of 10.4.

Official counts don’t publish a figure for pet care, veterinarians and pet stores in Iron County, since they leave out counts under 3. Official counts list 4 one-person businesses without payroll.

Between 2020 and 2025, the population of Iron County declined 0.3%, against +3.1% for the U.S. Counties under 10,000 people aren’t given a market score, since a few businesses can swing their figures.

How Iron County compares

The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Pet businesses in Iron County, WI compared with Wisconsin and the U.S.
MeasureIron CountyWisconsinU.S.
Listings per 10k households16.111.810.4
Spending per listing$445K$730K$878K
Households per official establishmentn/a1,7211,852
Official establishment growth, 2019–2023n/a+8.5%+11.4%
Population growth, 2020–2025−0.3%+1.3%+3.1%
Spending per household on pets$715$861$909
Median household income$60,625$77,485$80,734
Groundwork market scoreNot scored37

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/a
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
4Businesses with no payroll
Map listings, September 2026
50 chain locations
Listings at the U.S. rate for this spending
3The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in Iron County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Iron County

Population, 2025 estimate
6,127−0.3% since 2020
Households
3,109
Median age
53.9
Homes lived in by their owners
89%
Vehicles per household
2.0
Land area
758 sq. mi.
People per square mile
8
Median household income
$60,625
Average household income
$76,937
Median home value
$165,900
Jobs located here
1,835
Daytime population
5,969Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Iron County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.

Or open the report at the center of Iron County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Pet businesses across Wisconsin

Every Wisconsin market ranked →

The highest-scoring counties in Wisconsin for pet businesses, numbered among those based in Wisconsin, with Iron County marked.

Top counties in Wisconsin

Counties in Wisconsin ranked for pet businesses by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Pierce County, WI701811.3$824K+3.1%#291 of 2,200
2Sheboygan County, WI69397.8$1.1M0.0%#309 of 2,200
3Calumet County, WI692310.8$852K+2.9%#323 of 2,200
4Douglas County, WI67147.3$1.1M−0.8%#378 of 2,200
5Milwaukee County, WI642616.7$1.2M−1.5%#494 of 2,200
6Eau Claire County, WI63388.5$987K+3.0%#538 of 2,200
7Lincoln County, WI62129.4$837K−0.1%#578 of 2,200
8Dane County, WI6029311.6$827K+4.9%#660 of 2,200
9Outagamie County, WI609211.7$769K+2.6%#667 of 2,200
10Kenosha County, WI58669.6$930K−0.4%#717 of 2,200
Iron County, WINot scored516.1$445K−0.3%

Other business types in Iron County

None has a Groundwork market score here. Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.

Questions

How many pet businesses are in Iron County, WI?

Map listings as of September 2026 show 5 pet businesses in Iron County. None of them are chain locations. The listings count vets, groomers, boarding and pet stores. No official count is published for pet care, veterinarians and pet stores in Iron County: counts under 3 are left out. Official counts also show 4 one-person businesses without payroll.

How much do households in Iron County, WI spend on pets?

About $2.2M a year, or $715 per household. That is 21% below the U.S. average (an index of 79, where 100 is the U.S. average). Spread across the 5 pet businesses on map listings, it comes to $445K per business. It is estimated from the incomes of the 3,109 households in Iron County and national spending patterns by income.

How does Iron County, WI compare with the U.S. for pet businesses?

Iron County has 16.1 pet businesses per 10,000 households, 55% above the U.S. rate of 10.4. Spending per business is $445K, 49% below the U.S. figure of $878K. At the U.S. ratio of pet businesses to household spending, Iron County would have about 3, against 5 on map listings.

How fast is Iron County, WI growing?

Population estimates put Iron County at 6,127 people in 2025, down 0.3% since 2020, against +3.1% for the U.S. It has 3,109 households. Median household income in Iron County is $60,625, 25% below the U.S. median of $80,734.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The score leaves out counties under 10,000 people, where a handful of businesses would swing it.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Iron County. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for pet businesses · All 56 business types in Iron County

Screening a site or an acquisition in Iron County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Iron County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.