Auto · County · Wisconsin
Insurance agencies in Iron County, WI
Competitor counts, household spending and official business counts for insurance agencies in Iron County, WI, set against other counties and the U.S.
Groundwork market score
Not scored
Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.
- Listings
- 5
- 1 chain location (20%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $5.3M
- On vehicle insurance · $1,720 a household
- Spending per listing
- $1.1M
- 15% below the U.S.
- Listings per 10k households
- 16.1
- 3% above the U.S.
- Population, 2025
- 6,127
- −0.3% since 2020
See the insurance agencies around any address in Iron County
The site report maps the insurance agencies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Iron County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $1,720 per household (12% below the U.S. average), households in Iron County spend about $5.3M a year on vehicle insurance. That is about $1.1M of household spending for each agency on map listings, 15% below the U.S. figure of $1.3M.
There are 5 insurance agencies on map listings in Iron County as of September 2026. One of them (20%) is a chain location, against 21% across the U.S. Per 10,000 households, that is 16.1, 3% above the U.S. rate of 15.6.
Official counts don’t publish a figure for insurance agencies and brokerages in Iron County, since they leave out counts under 3.
Population estimates show Iron County declined 0.3% from 2020 to 2025, against +3.1% for the U.S. Counties under 10,000 people aren’t given a market score, since a few businesses can swing their figures.
How Iron County compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all vehicle insurance by the insurance agencies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Iron County | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 16.1 | 13.7 | 15.6 |
| Spending per listing | $1.1M | $1.2M | $1.3M |
| Households per official establishment | n/a | 958 | 966 |
| Official establishment growth, 2019–2023 | n/a | −3.5% | −1.0% |
| Population growth, 2020–2025 | −0.3% | +1.3% | +3.1% |
| Spending per household on vehicle insurance | $1,720 | $1,617 | $1,957 |
| Median household income | $60,625 | $77,485 | $80,734 |
| Groundwork market score | Not scored | 33 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 51 chain location
- Listings at the U.S. rate for this spending
- 4The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as insurance agencies and brokerages in Iron County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Iron County
- Population, 2025 estimate
- 6,127−0.3% since 2020
- Households
- 3,109
- Median age
- 53.9
- Homes lived in by their owners
- 89%
- Vehicles per household
- 2.0
- Land area
- 758 sq. mi.
- People per square mile
- 8
- Median household income
- $60,625
- Average household income
- $76,937
- Median home value
- $165,900
- Jobs located here
- 1,835
- Daytime population
- 5,969Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Iron County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the insurance agencies on map listings by name and distance.
Or open the report at the center of Iron County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardInsurance agencies across Wisconsin
Every Wisconsin market ranked →The highest-scoring counties in Wisconsin for insurance agencies, numbered among those based in Wisconsin, with Iron County marked.
Top counties in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Waushara County, WI | 65 | 11 | 10.4 | $1.8M | +2.8% | #626 of 2,272 |
| 2Clark County, WI | 64 | 10 | 7.8 | $2.3M | +1.2% | #644 of 2,272 |
| 3Adams County, WI | 63 | 9 | 9.5 | $1.9M | +5.2% | #693 of 2,272 |
| 4Oconto County, WI | 62 | 21 | 12.5 | $1.6M | +2.9% | #732 of 2,272 |
| 5Vilas County, WI | 59 | 5 | 4.5 | $3.7M | +2.9% | #791 of 2,272 |
| 6Polk County, WI | 59 | 19 | 9.7 | $2M | +1.7% | #799 of 2,272 |
| 7Kenosha County, WI | 57 | 56 | 8.1 | $2M | −0.4% | #865 of 2,272 |
| 8Trempealeau County, WI | 56 | 11 | 8.8 | $2.1M | +1.1% | #895 of 2,272 |
| 9Dodge County, WI | 54 | 31 | 8.6 | $2M | −0.3% | #975 of 2,272 |
| 10Pierce County, WI | 51 | 20 | 12.6 | $1.6M | +3.1% | #1,075 of 2,272 |
| Iron County, WI | Not scored | 5 | 16.1 | $1.1M | −0.3% |
Other business types in Iron County
None has a Groundwork market score here. Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many insurance agencies are in Iron County, WI?
As of September 2026, map listings count 5 insurance agencies in Iron County. One of them (20%) is a chain location. The listings count insurance agencies. No official count is published for insurance agencies and brokerages in Iron County: counts under 3 are left out.
How much do households in Iron County, WI spend on vehicle insurance?
About $5.3M a year, or $1,720 per household. That is 12% below the U.S. average (an index of 88, where 100 is the U.S. average). Spread across the 5 insurance agencies on map listings, it comes to $1.1M per agency. It is estimated from the incomes of the 3,109 households in Iron County and national spending patterns by income.
How does Iron County, WI compare with the U.S. for insurance agencies?
Iron County has 16.1 insurance agencies per 10,000 households, 3% above the U.S. rate of 15.6. Spending per agency is $1.1M, 15% below the U.S. figure of $1.3M. At the U.S. ratio of insurance agencies to household spending, Iron County would have about 4, against 5 on map listings.
How fast is Iron County, WI growing?
Population estimates put Iron County at 6,127 people in 2025, down 0.3% since 2020, against +3.1% for the U.S. It has 3,109 households. Median household income in Iron County is $60,625, 25% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The score leaves out counties under 10,000 people, where a handful of businesses would swing it.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Iron County. It maps the insurance agencies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for insurance agencies · All 56 business types in Iron County
Screening a site or an acquisition in Iron County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Iron County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.