Groundwork

Auto · Small-town market · Illinois

Oil change and quick-lube shops in the Sterling, IL area

How the Sterling, IL area compares with other small-town markets and the U.S. for oil change and quick-lube shops: competitors, household spending, official counts and growth.

Groundwork market score

Not scored

Too few small-town markets have 5 or more listings to score them against each other.

Listings
8
5 chain locations (63%)
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$23.9M
On vehicle maintenance and repairs · $1,036 a household
Spending per listing
$3M
78% below the U.S.
Listings per 10k households
3.5
5 times the U.S.
Population, 2025
54,121
−2.6% since 2020

See the oil change and quick-lube shops around any address in the Sterling area

The site report maps the oil change and quick-lube shops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Sterling area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Households in the Sterling area spend about $23.9M a year on vehicle maintenance and repairs, or $1,036 per household, 8% above the U.S. average. That works out to $3M per shop, 78% below the U.S. figure of $13.7M. The spending figure covers all vehicle maintenance and repairs, not only oil change and quick-lube shops.

The Sterling area has 8 oil change and quick-lube shops on map listings as of September 2026. Of those, 5 are chain locations, or 63%, against 73% across the U.S. That comes to 3.5 for every 10,000 households, 5 times the U.S. rate of 0.7.

Official counts don’t publish a figure for oil change and lubrication shops in the Sterling area, since they leave out counts under 3.

Population estimates put the population change in the Sterling area from 2020 to 2025 at −2.6%, against +3.1% for the U.S. Too few small-town markets have 5 or more oil change and quick-lube shops on map listings to score them against each other.

How the Sterling area compares

The same measures for Illinois and the whole U.S. Spending per listing divides a year of household spending on all vehicle maintenance and repairs by the oil change and quick-lube shops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Oil change and quick lube in Sterling, IL area compared with Illinois and the U.S.
MeasureSterling areaIllinoisU.S.
Listings per 10k households3.50.80.7
Spending per listing$3M$12.4M$13.7M
Households per official establishmentn/a13,83614,222
Official establishment growth, 2019–2023n/a+15.6%+12.1%
Population growth, 2020–2025−2.6%−0.6%+3.1%
Spending per household on vehicle maintenance and repairs$1,036$975$958
Median household income$67,500$83,390$80,734
Groundwork market scoreNot scored34

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/a
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
85 chain locations
Listings at the U.S. rate for this spending
2The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as oil change and lubrication shops in the Sterling area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Sterling area

Population, 2025 estimate
54,121−2.6% since 2020
Households
23,120
Median age
43.5
Homes lived in by their owners
77%
Vehicles per household
1.8
Land area
684 sq. mi.
People per square mile
80
Median household income
$67,500+24.5% vs. 2015–2019, before inflation
Average household income
$86,592
Median home value
$127,100
Jobs located here
20,819
Daytime population
50,543Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Sterling area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the oil change and quick-lube shops on map listings by name and distance.

Or open the report at the center of the Sterling area. Signed out, you see a blurred preview; on an account, each report is one action.

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Other business types in the Sterling area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many oil change and quick-lube shops are in the Sterling, IL area?

Map listings as of September 2026 show 8 oil change and quick-lube shops in the Sterling area. 5 of them (63%) are chain locations. The listings count oil change and quick-lube shops. No official count is published for oil change and lubrication shops in the Sterling area: counts under 3 are left out.

How much do households in the Sterling, IL area spend on vehicle maintenance and repairs?

About $23.9M a year, or $1,036 per household. That is 8% above the U.S. average (an index of 108, where 100 is the U.S. average). Spread across the 8 oil change and quick-lube shops on map listings, it comes to $3M per shop. That spending covers all vehicle maintenance and repairs, which oil change and quick-lube shops share with other businesses in the trade. It is estimated from the incomes of the 23,120 households in the Sterling area and national spending patterns by income.

How does the Sterling, IL area compare with the U.S. for oil change and quick-lube shops?

The Sterling area has 3.5 oil change and quick-lube shops per 10,000 households, 5 times the U.S. rate of 0.7. Spending per shop is $3M, 78% below the U.S. figure of $13.7M. At the U.S. ratio of oil change and quick-lube shops to household spending, the Sterling area would have about 2, against 8 on map listings.

How fast is the Sterling, IL area growing?

Population estimates put the Sterling area at 54,121 people in 2025, down 2.6% since 2020, against +3.1% for the U.S. It has 23,120 households. Median household income in the Sterling area is $67,500, 16% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 24.5%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Too few small-town markets have 5 or more oil change and quick-lube shops on map listings to score them against each other.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Sterling area. It maps the oil change and quick-lube shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for oil change and quick-lube shops · All 56 business types in the Sterling area

Screening a site or an acquisition in the Sterling area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Sterling area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.