Groundwork

Beauty and personal care · County · Rhode Island

Nail salons in Washington County, RI

Competitor counts, household spending and official business counts for nail salons in Washington County, RI, set against other counties and the U.S.

Groundwork market score · out of 100

Score 58 out of 100: Upper middle

Ranked #447 of 1,328 scored counties
#2 of 5 scored counties in Rhode Island

Listings
25
9 chain locations (36%)
Official establishments
17
Businesses with payroll, 2023
Household spending a year
$61.6M
On personal care products and services · $1,172 a household
Spending per listing
$2.5M
47% above the U.S.
Listings per 10k households
4.8
20% below the U.S.
Population, 2025
129,795
0.0% since 2020

See the nail salons around any address in Washington County

The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Washington County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 25 nail salons in Washington County. 9 of them (36%) are chain locations, against 27% across the U.S. That comes to 4.8 for every 10,000 households, 20% below the U.S. rate of 6.0.

Households in Washington County spend about $61.6M a year on personal care products and services, or $1,172 per household, 17% above the U.S. average. That is about $2.5M of household spending for each salon on map listings, 47% above the U.S. figure of $1.7M. That spending covers all personal care products and services, which nail salons share with other businesses in the trade.

In 2023, official counts showed 17 businesses with payroll in Washington County classed as nail salons. That is one for every 3,091 households, against one for every 3,754 across the U.S. Official counts list 33 one-person businesses without payroll.

Population estimates show Washington County held about level from 2020 to 2025, against +3.1% for the U.S. For nail salons, Washington County has a Groundwork market score of 58 (upper middle): #447 of 1,328 scored counties and #2 of 5 scored counties in Rhode Island.

How Washington County compares

The same measures for Rhode Island and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Nail salons in Washington County, RI compared with Rhode Island and the U.S.
MeasureWashington CountyRhode IslandU.S.
Listings per 10k households4.86.26.0
Spending per listing$2.5M$1.7M$1.7M
Households per official establishment3,0913,9433,754
Official establishment growth, 2019–2023n/a+49.3%+23.2%
Population growth, 2020–20250.0%+1.6%+3.1%
Spending per household on personal care products and services$1,172$1,053$1,005
Median household income$106,638$87,796$80,734
Groundwork market score5841

Official counts and lending

Businesses

Official establishments, 2019 to 2023
12 → 17
Employees, 2023
61
Annual payroll, 2023
$1.6M
One-person businesses, 2023
33Businesses with no payroll
Map listings, September 2026
259 chain locations
Listings at the U.S. rate for this spending
37The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as nail salons in Washington County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Washington County

Population, 2025 estimate
129,7950.0% since 2020
Households
52,549
Median age
45.7
Homes lived in by their owners
78%
Vehicles per household
2.0
Land area
329 sq. mi.
People per square mile
396
Median household income
$106,638+24.7% vs. 2015–2019, before inflation
Average household income
$136,741
Median home value
$510,800
Jobs located here
55,609
Daytime population
127,343Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Washington County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.

Or open the report at the center of Washington County. Signed out, you see a blurred preview; on an account, each report is one action.

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Nail salons across Rhode Island

Every Rhode Island market ranked →

The highest-scoring counties in Rhode Island for nail salons, numbered among those based in Rhode Island, with Washington County marked.

Top counties in Rhode Island

Counties in Rhode Island ranked for nail salons by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Newport County, RI63133.5$3.3M−2.9%#316 of 1,328
2Washington County, RI58254.8$2.5M0.0%#447 of 1,328
3Bristol County, RI53115.5$2.2M−1.5%#589 of 1,328
4Providence County, RI511626.2$1.6M+2.8%#676 of 1,328
5Kent County, RI38638.6$1.3M+1.8%#994 of 1,328

Other business types in Washington County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many nail salons are in Washington County, RI?

Washington County has 25 nail salons on map listings as of September 2026. 9 of them (36%) are chain locations. The listings count nail salons. Official counts show 17 businesses with payroll classed as nail salons in 2023. Official counts also show 33 one-person businesses without payroll.

How much do households in Washington County, RI spend on personal care products and services?

About $61.6M a year, or $1,172 per household. That is 17% above the U.S. average (an index of 117, where 100 is the U.S. average). Spread across the 25 nail salons on map listings, it comes to $2.5M per salon. The spending figure covers all personal care products and services, not only nail salons. It is estimated from the incomes of the 52,549 households in Washington County and national spending patterns by income.

How does Washington County, RI compare with the U.S. for nail salons?

Washington County has 4.8 nail salons per 10,000 households, 20% below the U.S. rate of 6.0. Spending per salon is $2.5M, 47% above the U.S. figure of $1.7M. At the national ratio of nail salons to household spending, Washington County would have about 37, against 25 on map listings. There is one business with payroll in the industry for every 3,091 households, against one for every 3,754 across the U.S.

How fast is Washington County, RI growing?

Population estimates put Washington County at 129,795 people in 2025, unchanged since 2020, against +3.1% for the U.S. It has 52,549 households. The median household income in Washington County is $106,638 a year, 32% above the U.S. median of $80,734. That rose 24.7% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Washington County scores 58 for nail salons (upper middle), #447 of 1,328 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Washington County. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for nail salons · All 56 business types in Washington County

Screening a site or an acquisition in Washington County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Washington County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.