Beauty and personal care · County · North Carolina
Nail salons in Wilkes County, NC
Competitor counts, household spending and official business counts for nail salons in Wilkes County, NC, set against other counties and the U.S.
Groundwork market score · out of 100
Score 55 out of 100: Upper middle
Ranked #522 of 1,328 scored counties
#20 of 72 scored counties in North Carolina
- Listings
- 5
- 3 chain locations (60%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $19.8M
- On personal care products and services · $732 a household
- Spending per listing
- $4M
- 2.4 times the U.S.
- Listings per 10k households
- 1.8
- 70% below the U.S.
- Population, 2025
- 66,233
- +0.6% since 2020
See the nail salons around any address in Wilkes County
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Wilkes County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 5 nail salons in Wilkes County. 3 of them (60%) are chain locations, against 27% across the U.S. Per 10,000 households, that is 1.8, 70% below the U.S. rate of 6.0.
Households in Wilkes County spend about $19.8M a year on personal care products and services, or $732 per household, 27% below the U.S. average. Spread across 5 nail salons, that is $4M per salon, 2.4 times the U.S. figure of $1.7M. That spending covers all personal care products and services, which nail salons share with other businesses in the trade.
There is no official count of businesses with payroll classed as nail salons in Wilkes County: counts under 3 aren’t published. Official counts also show 26 one-person businesses without payroll.
Population estimates put the population change in Wilkes County from 2020 to 2025 at +0.6%, slower than the U.S. (+3.1%). The Groundwork market score for nail salons in Wilkes County is 55 (upper middle), #522 of 1,328 scored counties and #20 of 72 scored counties in North Carolina.
How Wilkes County compares
The same measures for North Carolina and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Wilkes County | North Carolina | U.S. |
|---|---|---|---|
| Listings per 10k households | 1.8 | 6.4 | 6.0 |
| Spending per listing | $4M | $1.4M | $1.7M |
| Households per official establishment | n/a | 7,513 | 3,754 |
| Official establishment growth, 2019–2023 | n/a | +55.7% | +23.2% |
| Population growth, 2020–2025 | +0.6% | +7.2% | +3.1% |
| Spending per household on personal care products and services | $732 | $897 | $1,005 |
| Median household income | $51,721 | $72,388 | $80,734 |
| Groundwork market score | 55 | 45 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 26Businesses with no payroll
- Map listings, September 2026
- 53 chain locations
- Listings at the U.S. rate for this spending
- 12The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as nail salons in Wilkes County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Wilkes County
- Population, 2025 estimate
- 66,233+0.6% since 2020
- Households
- 27,107
- Median age
- 45.5
- Homes lived in by their owners
- 74%
- Vehicles per household
- 2.1
- Land area
- 754 sq. mi.
- People per square mile
- 87
- Median household income
- $51,721+17.3% vs. 2015–2019, before inflation
- Average household income
- $66,361
- Median home value
- $168,800
- Jobs located here
- 19,607
- Daytime population
- 59,600Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Wilkes County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of Wilkes County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across North Carolina
Every North Carolina market ranked →The highest-scoring counties in North Carolina for nail salons, numbered among those based in North Carolina, with Wilkes County marked.
Top counties in North Carolina
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Chatham County, NC | 88 | 11 | 3.3 | $3.1M | +11.0% | #7 of 1,328 |
| 2Orange County, NC | 87 | 18 | 3.1 | $3.3M | +6.1% | #12 of 1,328 |
| 3Franklin County, NC | 75 | 9 | 3.2 | $2.8M | +18.8% | #85 of 1,328 |
| 4Lincoln County, NC | 74 | 18 | 4.9 | $1.9M | +13.2% | #110 of 1,328 |
| 5Davie County, NC | 69 | 7 | 4.1 | $2.3M | +6.9% | #177 of 1,328 |
| 6Henderson County, NC | 68 | 17 | 3.3 | $2.6M | +5.0% | #191 of 1,328 |
| 7Johnston County, NC | 67 | 40 | 4.7 | $2M | +17.9% | #219 of 1,328 |
| 8Brunswick County, NC | 67 | 38 | 5.5 | $1.6M | +26.5% | #228 of 1,328 |
| 9Union County, NC | 66 | 51 | 6.1 | $1.8M | +11.7% | #251 of 1,328 |
| 10Rowan County, NC | 65 | 21 | 3.6 | $2.3M | +5.6% | #267 of 1,328 |
| 20Wilkes County, NC | 55 | 5 | 1.8 | $4M | +0.6% | #522 of 1,328 |
Other business types in Wilkes County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas51
- Hair salons46
- Barbershops43
- Nail salons55
- Spas and skin care62
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in Wilkes County, NC?
There are 5 nail salons on map listings in Wilkes County as of September 2026. 3 of them (60%) are chain locations. The listings count nail salons. No official count is published for nail salons in Wilkes County: counts under 3 are left out. Official counts list 26 one-person businesses without payroll.
How much do households in Wilkes County, NC spend on personal care products and services?
About $19.8M a year, or $732 per household. That is 27% below the U.S. average (an index of 73, where 100 is the U.S. average). Spread across the 5 nail salons on map listings, it comes to $4M per salon. The spending figure covers all personal care products and services, not only nail salons. It is estimated from the incomes of the 27,107 households in Wilkes County and national spending patterns by income.
How does Wilkes County, NC compare with the U.S. for nail salons?
Wilkes County has 1.8 nail salons per 10,000 households, 70% below the U.S. rate of 6.0. Spending per salon is $4M, 2.4 times the U.S. figure of $1.7M. At the national ratio of nail salons to household spending, Wilkes County would have about 12, against 5 on map listings.
How fast is Wilkes County, NC growing?
Population estimates put Wilkes County at 66,233 people in 2025, up 0.6% since 2020, slower than the U.S. (+3.1%). It has 27,107 households. The median household income in Wilkes County is $51,721 a year, 36% below the U.S. median of $80,734. That rose 17.3% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Wilkes County scores 55 for nail salons (upper middle), #522 of 1,328 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Wilkes County. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in Wilkes County
Screening a site or an acquisition in Wilkes County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Wilkes County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.