Groundwork

Auto · County · Pennsylvania

Insurance agencies in Lackawanna County, PA

The insurance agencies in Lackawanna County, PA, the household spending behind them and how the market ranks against other counties.

Groundwork market score · out of 100

Score 28 out of 100: Lower middle

Ranked #1,878 of 2,272 scored counties
#49 of 64 scored counties in Pennsylvania

Listings
137
35 chain locations (26%)
Official establishments
75
−8.5% since 2019
Household spending a year
$128.9M
On vehicle insurance · $1,461 a household
Spending per listing
$941K
25% below the U.S.
Listings per 10k households
15.5
In line with the U.S.
Population, 2025
216,502
+0.5% since 2020

See the insurance agencies around any address in Lackawanna County

The site report maps the insurance agencies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Lackawanna County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Lackawanna County scores 28 (lower middle) on the Groundwork market score for insurance agencies, ranking #1,878 of 2,272 scored counties and #49 of 64 scored counties in Pennsylvania. That puts it in the bottom quarter of counties.

Map listings as of September 2026 show 137 insurance agencies in Lackawanna County. Chain locations make up 26% of them, against 21% across the U.S. Per 10,000 households, that is 15.5, in line with the U.S. rate of 15.6.

Household spending on vehicle insurance in Lackawanna County comes to about $128.9M a year: $1,461 per household, 25% below the U.S. average. Spread across 137 insurance agencies, that is $941K per agency, 25% below the U.S. figure of $1.3M.

In 2023, official counts showed 75 businesses with payroll in Lackawanna County classed as insurance agencies and brokerages, down 8.5% from 2019. That is one for every 1,177 households, against one for every 966 across the U.S. Since fiscal 2022, 2 SBA-backed loans worth $1.9M have gone to businesses classed as insurance agencies and brokerages in Lackawanna County. Population estimates show Lackawanna County grew 0.5% from 2020 to 2025, slower than the U.S. (+3.1%).

How Lackawanna County compares

The same measures for Pennsylvania and the whole U.S. Spending per listing divides a year of household spending on all vehicle insurance by the insurance agencies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Insurance agencies in Lackawanna County, PA compared with Pennsylvania and the U.S.
MeasureLackawanna CountyPennsylvaniaU.S.
Listings per 10k households15.513.415.6
Spending per listing$941K$1.1M$1.3M
Households per official establishment1,1771,105966
Official establishment growth, 2019–2023−8.5%−5.1%−1.0%
Population growth, 2020–2025+0.5%+0.5%+3.1%
Spending per household on vehicle insurance$1,461$1,514$1,957
Median household income$66,223$77,971$80,734
Groundwork market score2831

Official counts and lending

Businesses

Official establishments, 2019 to 2023
82 → 75−8.5% over the period
Employees, 2023
312
Annual payroll, 2023
$19.1M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
13735 chain locations
Listings at the U.S. rate for this spending
103The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
2
Amount
$1.9M

SBA-backed loans to businesses classed as insurance agencies and brokerages in Lackawanna County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Lackawanna County

Population, 2025 estimate
216,502+0.5% since 2020
Households
88,263
Median age
42.4
Homes lived in by their owners
65%
Vehicles per household
1.6
Land area
459 sq. mi.
People per square mile
471
Median household income
$66,223+25.4% vs. 2015–2019, before inflation
Average household income
$89,204
Median home value
$201,800
Jobs located here
97,186
Daytime population
217,834Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Lackawanna County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the insurance agencies on map listings by name and distance.

Or open the report at the center of Lackawanna County. Signed out, you see a blurred preview; on an account, each report is one action.

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Insurance agencies across Pennsylvania

Every Pennsylvania market ranked →

The highest-scoring counties in Pennsylvania for insurance agencies, numbered among those based in Pennsylvania, with Lackawanna County marked.

Top counties in Pennsylvania

Counties in Pennsylvania ranked for insurance agencies by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Adams County, PA80235.6$3.4M+3.6%#218 of 2,272
2Pike County, PA71177.0$2.4M+7.2%#428 of 2,272
3Perry County, PA66179.3$2.1M+2.1%#587 of 2,272
4Fulton County, PA6557.9$2.5M−0.6%#611 of 2,272
5Lebanon County, PA64478.3$2M+2.2%#653 of 2,272
6Carbon County, PA64248.8$1.9M+1.7%#656 of 2,272
7Franklin County, PA636710.5$1.8M+3.0%#698 of 2,272
8York County, PA5819310.6$1.7M+3.6%#846 of 2,272
9Schuylkill County, PA57539.1$1.8M+1.5%#870 of 2,272
10Juniata County, PA551011.1$1.7M−0.3%#946 of 2,272
49Lackawanna County, PA2813715.5$941K+0.5%#1,878 of 2,272

Other business types in Lackawanna County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many insurance agencies are in Lackawanna County, PA?

There are 137 insurance agencies on map listings in Lackawanna County as of September 2026. 35 of them (26%) are chain locations. The listings count insurance agencies. Official counts show 75 businesses with payroll classed as insurance agencies and brokerages in 2023, down 8.5% from 2019.

How much do households in Lackawanna County, PA spend on vehicle insurance?

About $128.9M a year, or $1,461 per household. That is 25% below the U.S. average (an index of 75, where 100 is the U.S. average). Spread across the 137 insurance agencies on map listings, it comes to $941K per agency. It is estimated from the incomes of the 88,263 households in Lackawanna County and national spending patterns by income.

How does Lackawanna County, PA compare with the U.S. for insurance agencies?

Lackawanna County has 15.5 insurance agencies per 10,000 households, in line with the U.S. rate of 15.6. Spending per agency is $941K, 25% below the U.S. figure of $1.3M. At the national ratio of insurance agencies to household spending, Lackawanna County would have about 103, against 137 on map listings. There is one business with payroll in the industry for every 1,177 households, against one for every 966 across the U.S. The official count fell 8.5% from 2019 to 2023, against −1.0% for the U.S.

How fast is Lackawanna County, PA growing?

Population estimates put Lackawanna County at 216,502 people in 2025, up 0.5% since 2020, slower than the U.S. (+3.1%). It has 88,263 households. The median household income in Lackawanna County is $66,223 a year, 18% below the U.S. median of $80,734. That rose 25.4% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Lackawanna County scores 28 for insurance agencies (lower middle), #1,878 of 2,272 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Lackawanna County. It maps the insurance agencies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for insurance agencies · All 56 business types in Lackawanna County

Screening a site or an acquisition in Lackawanna County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Lackawanna County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.