Beauty and personal care · County · Texas
Hair salons in Tom Green County, TX
How Tom Green County, TX compares with other counties and the U.S. for hair salons: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 40 out of 100: Lower middle
Ranked #1,652 of 2,339 scored counties
#111 of 159 scored counties in Texas
- Listings
- 103
- 20 chain locations (19%)
- Official establishments
- 20
- Businesses with payroll, 2023
- Household spending a year
- $39.4M
- On personal care products and services · $843 a household
- Spending per listing
- $383K
- 11% below the U.S.
- Listings per 10k households
- 22.0
- 6% below the U.S.
- Population, 2025
- 120,602
- +0.4% since 2020
See the hair salons around any address in Tom Green County
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Tom Green County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on personal care products and services in Tom Green County comes to about $39.4M a year: $843 per household, 16% below the U.S. average. That is about $383K of household spending for each salon on map listings, 11% below the U.S. figure of $430K. The spending figure covers all personal care products and services, not only hair salons.
There are 103 hair salons on map listings in Tom Green County as of September 2026. 20 of them (19%) are chain locations, against 14% across the U.S. That is 22.0 per 10,000 households, 6% below the U.S. rate of 23.4.
In 2023, official counts showed 20 businesses with payroll in Tom Green County classed as beauty salons. That is one for every 2,338 households, against one for every 1,535 across the U.S. Official counts also show 335 one-person businesses without payroll.
Population estimates show Tom Green County grew 0.4% from 2020 to 2025, slower than the U.S. (+3.1%). The Groundwork market score for hair salons in Tom Green County is 40 (lower middle), #1,652 of 2,339 scored counties and #111 of 159 scored counties in Texas.
How Tom Green County compares
The same measures for Texas and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Tom Green County | Texas | U.S. |
|---|---|---|---|
| Listings per 10k households | 22.0 | 26.3 | 23.4 |
| Spending per listing | $383K | $356K | $430K |
| Households per official establishment | 2,338 | 1,915 | 1,535 |
| Official establishment growth, 2019–2023 | n/a | +17.4% | +6.0% |
| Population growth, 2020–2025 | +0.4% | +8.5% | +3.1% |
| Spending per household on personal care products and services | $843 | $937 | $1,005 |
| Median household income | $68,370 | $78,476 | $80,734 |
| Groundwork market score | 40 | 44 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 19 → 20
- Employees, 2023
- 72
- Annual payroll, 2023
- $1.8M
- One-person businesses, 2023
- 335Businesses with no payroll
- Map listings, September 2026
- 10320 chain locations
- Listings at the U.S. rate for this spending
- 92The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as beauty salons in Tom Green County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Tom Green County
- Population, 2025 estimate
- 120,602+0.4% since 2020
- Households
- 46,756
- Median age
- 38.3
- Homes lived in by their owners
- 65%
- Vehicles per household
- 1.8
- Land area
- 1,522 sq. mi.
- People per square mile
- 79
- Median household income
- $68,370+26.8% vs. 2015–2019, before inflation
- Average household income
- $89,590
- Median home value
- $197,000
- Jobs located here
- 47,889
- Daytime population
- 118,619Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Tom Green County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of Tom Green County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Texas
Every Texas market ranked →The highest-scoring counties in Texas for hair salons, numbered among those based in Texas, with Tom Green County marked.
Top counties in Texas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Waller County, TX | 90 | 16 | 8.7 | $1.1M | +21.9% | #10 of 2,339 |
| 2Guadalupe County, TX | 85 | 98 | 15.0 | $658K | +15.8% | #41 of 2,339 |
| 3Blanco County, TX | 85 | 8 | 15.5 | $626K | +18.6% | #42 of 2,339 |
| 4Chambers County, TX | 84 | 31 | 18.0 | $589K | +22.6% | #47 of 2,339 |
| 5Gaines County, TX | 83 | 8 | 11.5 | $783K | +10.4% | #50 of 2,339 |
| 6Burleson County, TX | 78 | 10 | 12.7 | $681K | +16.2% | #102 of 2,339 |
| 7Upshur County, TX | 78 | 20 | 12.8 | $644K | +8.2% | #103 of 2,339 |
| 8San Jacinto County, TX | 77 | 5 | 4.6 | $1.8M | +7.1% | #110 of 2,339 |
| 9Hays County, TX | 77 | 164 | 16.4 | $604K | +24.8% | #122 of 2,339 |
| 10Caldwell County, TX | 76 | 24 | 14.4 | $593K | +20.0% | #143 of 2,339 |
| 111Tom Green County, TX | 40 | 103 | 22.0 | $383K | +0.4% | #1,652 of 2,339 |
Other business types in Tom Green County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas26
- Hair salons40
- Barbershops25
- Nail salons27
- Spas and skin care23
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in Tom Green County, TX?
As of September 2026, map listings count 103 hair salons in Tom Green County. 20 of them (19%) are chain locations. The listings count hair and beauty salons. Official counts show 20 businesses with payroll classed as beauty salons in 2023. Another 335 one-person businesses have no payroll, by official counts.
How much do households in Tom Green County, TX spend on personal care products and services?
About $39.4M a year, or $843 per household. That is 16% below the U.S. average (an index of 84, where 100 is the U.S. average). Spread across the 103 hair salons on map listings, it comes to $383K per salon. That spending covers all personal care products and services, which hair salons share with other businesses in the trade. It is estimated from the incomes of the 46,756 households in Tom Green County and national spending patterns by income.
How does Tom Green County, TX compare with the U.S. for hair salons?
Tom Green County has 22.0 hair salons per 10,000 households, 6% below the U.S. rate of 23.4. Spending per salon is $383K, 11% below the U.S. figure of $430K. At the U.S. ratio of hair salons to household spending, Tom Green County would have about 92, against 103 on map listings. There is one business with payroll in the industry for every 2,338 households, against one for every 1,535 across the U.S.
How fast is Tom Green County, TX growing?
Population estimates put Tom Green County at 120,602 people in 2025, up 0.4% since 2020, slower than the U.S. (+3.1%). It has 46,756 households. Median household income in Tom Green County is $68,370, 15% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 26.8%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Tom Green County scores 40 for hair salons (lower middle), #1,652 of 2,339 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Tom Green County. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in Tom Green County
Screening a site or an acquisition in Tom Green County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Tom Green County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.