Beauty and personal care · County · Texas
Hair salons in Sterling County, TX
The hair salons in Sterling County, TX, the household spending behind them and how the market ranks against other counties.
Groundwork market score
Not scored
Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.
- Listings
- 1
- 0 chain locations (0%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $355K
- On personal care products and services · $889 a household
- Spending per listing
- $355K
- Too few listings to compare
- Listings per 10k households
- 25.1
- Too few listings to compare
- Population, 2025
- 1,349
- −2.5% since 2020
See the hair salons around any address in Sterling County
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Sterling County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in Sterling County spend about $355K a year on personal care products and services, or $889 per household, 12% below the U.S. average. That is about $355K of household spending for each salon on map listings. The spending figure covers all personal care products and services, not only hair salons.
Sterling County has 1 hair salon on map listings as of September 2026. That is 25.1 per 10,000 households.
Official counts don’t publish a figure for beauty salons in Sterling County, since they leave out counts under 3.
Population estimates put the population change in Sterling County from 2020 to 2025 at −2.5%, against +3.1% for the U.S. Counties under 10,000 people aren’t given a market score, since a few businesses can swing their figures.
How Sterling County compares
The same measures for Texas and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Sterling County | Texas | U.S. |
|---|---|---|---|
| Listings per 10k households | 25.1 | 26.3 | 23.4 |
| Spending per listing | $355K | $356K | $430K |
| Households per official establishment | n/a | 1,915 | 1,535 |
| Official establishment growth, 2019–2023 | n/a | +17.4% | +6.0% |
| Population growth, 2020–2025 | −2.5% | +8.5% | +3.1% |
| Spending per household on personal care products and services | $889 | $937 | $1,005 |
| Median household income | $64,954 | $78,476 | $80,734 |
| Groundwork market score | Not scored | 44 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 0Businesses with no payroll
- Map listings, September 2026
- 10 chain locations
- Listings at the U.S. rate for this spending
- 1The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as beauty salons in Sterling County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Sterling County
- Population, 2025 estimate
- 1,349−2.5% since 2020
- Households
- 399
- Median age
- 32.1
- Homes lived in by their owners
- 78%
- Vehicles per household
- 2.1
- Land area
- 923 sq. mi.
- People per square mile
- 2
- Median household income
- $64,954
- Average household income
- $97,198
- Median home value
- $147,000
- Jobs located here
- 481
- Daytime population
- 1,439Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Sterling County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of Sterling County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Texas
Every Texas market ranked →The highest-scoring counties in Texas for hair salons, numbered among those based in Texas, with Sterling County marked.
Top counties in Texas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Waller County, TX | 90 | 16 | 8.7 | $1.1M | +21.9% | #10 of 2,339 |
| 2Guadalupe County, TX | 85 | 98 | 15.0 | $658K | +15.8% | #41 of 2,339 |
| 3Blanco County, TX | 85 | 8 | 15.5 | $626K | +18.6% | #42 of 2,339 |
| 4Chambers County, TX | 84 | 31 | 18.0 | $589K | +22.6% | #47 of 2,339 |
| 5Gaines County, TX | 83 | 8 | 11.5 | $783K | +10.4% | #50 of 2,339 |
| 6Burleson County, TX | 78 | 10 | 12.7 | $681K | +16.2% | #102 of 2,339 |
| 7Upshur County, TX | 78 | 20 | 12.8 | $644K | +8.2% | #103 of 2,339 |
| 8San Jacinto County, TX | 77 | 5 | 4.6 | $1.8M | +7.1% | #110 of 2,339 |
| 9Hays County, TX | 77 | 164 | 16.4 | $604K | +24.8% | #122 of 2,339 |
| 10Caldwell County, TX | 76 | 24 | 14.4 | $593K | +20.0% | #143 of 2,339 |
| Sterling County, TX | Not scored | 1 | 25.1 | $355K | −2.5% |
Other business types in Sterling County
None has a Groundwork market score here. Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in Sterling County, TX?
Map listings as of September 2026 show 1 hair salon in Sterling County. The listings count hair and beauty salons. No official count is published for beauty salons in Sterling County: counts under 3 are left out.
How much do households in Sterling County, TX spend on personal care products and services?
About $355K a year, or $889 per household. That is 12% below the U.S. average (an index of 88, where 100 is the U.S. average). Spread across the 1 hair salon on map listings, it comes to $355K per salon. That spending covers all personal care products and services, which hair salons share with other businesses in the trade. It is estimated from the incomes of the 399 households in Sterling County and national spending patterns by income.
How does Sterling County, TX compare with the U.S. for hair salons?
Sterling County has 1 hair salon on map listings, too few for a steady comparison with the U.S. rate. The count on map listings matches the U.S. ratio of hair salons to household spending.
How fast is Sterling County, TX growing?
Population estimates put Sterling County at 1,349 people in 2025, down 2.5% since 2020, against +3.1% for the U.S. It has 399 households. Median household income in Sterling County is $64,954, 20% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The score leaves out counties under 10,000 people, where a handful of businesses would swing it.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Sterling County. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in Sterling County
Screening a site or an acquisition in Sterling County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Sterling County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.