Groundwork

Clothing and laundry · Small-town market · Ohio

Clothing, shoe and laundry businesses in the Norwalk, OH area

The clothing, shoe and laundry businesses in the Norwalk, OH area, the household spending behind them and how the market ranks against other small-town markets.

Groundwork market score · out of 100

Score 69 out of 100: Upper middle

Ranked #100 of 536 scored small-town markets
#11 of 29 scored small-town markets based in Ohio

Listings
24
4 chain locations (17%)
Official establishments
9
Businesses with payroll, 2023
Household spending a year
$42.4M
On clothing, shoes and related services · $1,806 a household
Spending per listing
$1.8M
Twice the U.S.
Listings per 10k households
10.2
56% below the U.S.
Population, 2025
58,250
−0.4% since 2020

See the clothing, shoe and laundry businesses around any address in the Norwalk area

The site report maps the clothing, shoe and laundry businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Norwalk area. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 24 clothing, shoe and laundry businesses in the Norwalk area. 4 of them (17%) are chain locations, against 37% across the U.S. Per 10,000 households, that is 10.2, 56% below the U.S. rate of 23.3.

At $1,806 per household (12% below the U.S. average), households in the Norwalk area spend about $42.4M a year on clothing, shoes and related services. That is about $1.8M of household spending for each business on map listings, twice the U.S. figure of $880K.

The official count of businesses with payroll classed as clothing and shoe stores, laundromats and dry cleaners in the Norwalk area was 9 in 2023. That is one for every 2,610 households, against one for every 1,008 across the U.S. Official counts also show 22 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $130K has gone to businesses classed as clothing and shoe stores, laundromats and dry cleaners in the Norwalk area.

Between 2020 and 2025, the population of the Norwalk area declined 0.4%, against +3.1% for the U.S. The Norwalk area scores 69 (upper middle) on the Groundwork market score for clothing, shoe and laundry businesses, ranking #100 of 536 scored small-town markets and #11 of 29 scored small-town markets based in Ohio. That puts it in the top quarter of small-town markets.

How the Norwalk area compares

The same measures for Ohio and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing, shoe and laundry businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Clothing, shoes and laundry in Norwalk, OH area compared with Ohio and the U.S.
MeasureNorwalk areaOhioU.S.
Listings per 10k households10.218.023.3
Spending per listing$1.8M$1.1M$880K
Households per official establishment2,6101,3751,008
Official establishment growth, 2019–2023n/a−13.3%−12.0%
Population growth, 2020–2025−0.4%+0.9%+3.1%
Spending per household on clothing, shoes and related services$1,806$1,954$2,055
Median household income$67,878$71,389$80,734
Groundwork market score6966

Official counts and lending

Businesses

Official establishments, 2019 to 2023
9
Employees, 2023
41
Annual payroll, 2023
$814K
One-person businesses, 2023
22Businesses with no payroll
Map listings, September 2026
244 chain locations
Listings at the U.S. rate for this spending
48The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
1
Amount
$130K

SBA-backed loans to businesses classed as clothing and shoe stores, laundromats and dry cleaners in the Norwalk area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Norwalk area

Population, 2025 estimate
58,250−0.4% since 2020
Households
23,490
Median age
40.8
Homes lived in by their owners
74%
Vehicles per household
2.0
Land area
492 sq. mi.
People per square mile
118
Median household income
$67,878+29.1% vs. 2015–2019, before inflation
Average household income
$81,729
Median home value
$166,000
Jobs located here
21,670
Daytime population
52,948Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Norwalk area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing, shoe and laundry businesses on map listings by name and distance.

Or open the report at the center of the Norwalk area. Signed out, you see a blurred preview; on an account, each report is one action.

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Clothing, shoes and laundry across Ohio

Every Ohio market ranked →

The highest-scoring small-town markets in Ohio for clothing, shoe and laundry businesses, numbered among those based in Ohio, with the Norwalk area marked.

Top small-town markets in Ohio

Small-town markets in Ohio ranked for clothing, shoe and laundry businesses by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Mount Vernon, OH832611.1$1.7M+1.9%#15 of 536
2Sidney, OH81189.5$2M−0.2%#25 of 536
3Urbana, OH761610.2$1.8M+0.2%#48 of 536
4Van Wert, OH761210.4$1.7M+0.3%#51 of 536
5Coshocton, OH751610.8$1.6M+1.6%#64 of 536
6Ashland, OH752411.6$1.5M+0.1%#65 of 536
7Bellefontaine, OH732713.8$1.4M+0.4%#78 of 536
8Tiffin, OH72209.0$2M−1.0%#82 of 536
9Wilmington, OH722313.7$1.4M+0.6%#83 of 536
10Marion, OH712610.5$1.7M−0.4%#89 of 536
11Norwalk, OH692410.2$1.8M−0.4%#100 of 536

Other business types in the Norwalk area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many clothing, shoe and laundry businesses are in the Norwalk, OH area?

The Norwalk area has 24 clothing, shoe and laundry businesses on map listings as of September 2026. 4 of them (17%) are chain locations. The listings count clothing, shoe and jewelry stores, laundromats and dry cleaners. Official counts show 9 businesses with payroll classed as clothing and shoe stores, laundromats and dry cleaners in 2023. Another 22 one-person businesses have no payroll, by official counts.

How much do households in the Norwalk, OH area spend on clothing, shoes and related services?

About $42.4M a year, or $1,806 per household. That is 12% below the U.S. average (an index of 88, where 100 is the U.S. average). Spread across the 24 clothing, shoe and laundry businesses on map listings, it comes to $1.8M per business. It is estimated from the incomes of the 23,490 households in the Norwalk area and national spending patterns by income.

How does the Norwalk, OH area compare with the U.S. for clothing, shoe and laundry businesses?

The Norwalk area has 10.2 clothing, shoe and laundry businesses per 10,000 households, 56% below the U.S. rate of 23.3. Spending per business is $1.8M, twice the U.S. figure of $880K. At the national ratio of clothing, shoe and laundry businesses to household spending, the Norwalk area would have about 48, against 24 on map listings. There is one business with payroll in the industry for every 2,610 households, against one for every 1,008 across the U.S.

How fast is the Norwalk, OH area growing?

Population estimates put the Norwalk area at 58,250 people in 2025, down 0.4% since 2020, against +3.1% for the U.S. It has 23,490 households. Median household income in the Norwalk area is $67,878, 16% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 29.1%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Norwalk area scores 69 for clothing, shoe and laundry businesses (upper middle), #100 of 536 scored small-town markets.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Norwalk area. It maps the clothing, shoe and laundry businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for clothing, shoe and laundry businesses · All 56 business types in the Norwalk area

Screening a site or an acquisition in the Norwalk area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Norwalk area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.