Fitness and classes · County · West Virginia
Gyms and studios in Marion County, WV
Competitor counts, household spending and official business counts for gyms and studios in Marion County, WV, set against other counties and the U.S.
Groundwork market score · out of 100
Score 35 out of 100: Lower middle
Ranked #1,660 of 2,088 scored counties
#13 of 30 scored counties in West Virginia
- Listings
- 35
- 3 chain locations (9%)
- Official establishments
- 4
- Businesses with payroll, 2023
- Household spending a year
- $14.5M
- On memberships, classes and admissions · $620 a household
- Spending per listing
- $413K
- 38% below the U.S.
- Listings per 10k households
- 15.0
- In line with the U.S.
- Population, 2025
- 55,584
- −1.2% since 2020
See the gyms and studios around any address in Marion County
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Marion County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For gyms and studios, Marion County has a Groundwork market score of 35 (lower middle): #1,660 of 2,088 scored counties and #13 of 30 scored counties in West Virginia. That puts it in the bottom quarter of counties.
Map listings as of September 2026 show 35 gyms and studios in Marion County. 3 of them (9%) are chain locations, against 20% across the U.S. Per 10,000 households, that is 15.0, in line with the U.S. rate of 14.9.
Households in Marion County spend about $14.5M a year on memberships, classes and admissions, or $620 per household, 37% below the U.S. average. Spread across 35 gyms and studios, that is $413K per location, 38% below the U.S. figure of $662K.
The official count of businesses with payroll classed as fitness centers and recreation instruction in Marion County was 4 in 2023. That is one for every 5,835 households, against one for every 1,641 across the U.S. Population estimates show Marion County declined 1.2% from 2020 to 2025, against +3.1% for the U.S.
How Marion County compares
The same measures for West Virginia and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Marion County | West Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 15.0 | 9.7 | 14.9 |
| Spending per listing | $413K | $614K | $662K |
| Households per official establishment | 5,835 | 3,554 | 1,641 |
| Official establishment growth, 2019–2023 | n/a | −6.8% | +8.2% |
| Population growth, 2020–2025 | −1.2% | −1.4% | +3.1% |
| Spending per household on memberships, classes and admissions | $620 | $595 | $983 |
| Median household income | $67,370 | $59,608 | $80,734 |
| Groundwork market score | 35 | 38 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 11 → 4
- Employees, 2023
- 25
- Annual payroll, 2023
- $180K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 353 chain locations
- Listings at the U.S. rate for this spending
- 22The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as fitness centers and recreation instruction in Marion County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Marion County
- Population, 2025 estimate
- 55,584−1.2% since 2020
- Households
- 23,339
- Median age
- 41.1
- Homes lived in by their owners
- 77%
- Vehicles per household
- 1.7
- Land area
- 309 sq. mi.
- People per square mile
- 181
- Median household income
- $67,370+33.9% vs. 2015–2019, before inflation
- Average household income
- $82,263
- Median home value
- $166,700
- Jobs located here
- 18,773
- Daytime population
- 50,587Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Marion County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of Marion County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across West Virginia
Every West Virginia market ranked →The highest-scoring counties in West Virginia for gyms and studios, numbered among those based in West Virginia, with Marion County marked.
Top counties in West Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Jefferson County, WV | 83 | 24 | 10.5 | $884K | +9.2% | #41 of 2,088 |
| 2Berkeley County, WV | 78 | 33 | 6.5 | $1.1M | +13.7% | #87 of 2,088 |
| 3Preston County, WV | 62 | 7 | 5.5 | $1M | −0.6% | #508 of 2,088 |
| 4Mineral County, WV | 52 | 8 | 7.2 | $852K | −0.4% | #931 of 2,088 |
| 5Putnam County, WV | 51 | 28 | 12.0 | $656K | −1.0% | #999 of 2,088 |
| 6Marshall County, WV | 49 | 6 | 4.8 | $1.1M | −4.4% | #1,076 of 2,088 |
| 7Ohio County, WV | 49 | 17 | 9.3 | $669K | −4.4% | #1,098 of 2,088 |
| 8Mason County, WV | 47 | 5 | 4.9 | $1M | −2.7% | #1,194 of 2,088 |
| 9Lewis County, WV | 36 | 6 | 8.6 | $700K | −3.7% | #1,606 of 2,088 |
| 10Randolph County, WV | 36 | 10 | 9.4 | $591K | −3.6% | #1,609 of 2,088 |
| 13Marion County, WV | 35 | 35 | 15.0 | $413K | −1.2% | #1,660 of 2,088 |
Other business types in Marion County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes35
- Gyms32
- Yoga, Pilates and fitness studios
- Martial arts and dance studios17
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in Marion County, WV?
There are 35 gyms and studios on map listings in Marion County as of September 2026. 3 of them (9%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 4 businesses with payroll classed as fitness centers and recreation instruction in 2023.
How much do households in Marion County, WV spend on memberships, classes and admissions?
About $14.5M a year, or $620 per household. That is 37% below the U.S. average (an index of 63, where 100 is the U.S. average). Spread across the 35 gyms and studios on map listings, it comes to $413K per location. It is estimated from the incomes of the 23,339 households in Marion County and national spending patterns by income.
How does Marion County, WV compare with the U.S. for gyms and studios?
Marion County has 15.0 gyms and studios per 10,000 households, in line with the U.S. rate of 14.9. Spending per location is $413K, 38% below the U.S. figure of $662K. At the national ratio of gyms and studios to household spending, Marion County would have about 22, against 35 on map listings. There is one business with payroll in the industry for every 5,835 households, against one for every 1,641 across the U.S.
How fast is Marion County, WV growing?
Population estimates put Marion County at 55,584 people in 2025, down 1.2% since 2020, against +3.1% for the U.S. It has 23,339 households. Median household income in Marion County is $67,370, 17% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 33.9%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Marion County scores 35 for gyms and studios (lower middle), #1,660 of 2,088 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Marion County. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in Marion County
Screening a site or an acquisition in Marion County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Marion County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.