Fitness and classes · Metro area · North Carolina
Gyms and studios in the Asheville, NC metro area
How the Asheville, NC metro area compares with other metro areas and the U.S. for gyms and studios: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 26 out of 100: Lower middle
Ranked #376 of 387 scored metro areas
#15 of 15 scored metro areas based in North Carolina
- Listings
- 303
- 40 chain locations (13%)
- Official establishments
- 105
- 0.0% since 2019
- Household spending a year
- $116.7M
- On memberships, classes and admissions · $724 a household
- Spending per listing
- $385K
- 42% below the U.S.
- Listings per 10k households
- 18.8
- 26% above the U.S.
- Population, 2025
- 422,345
- +3.6% since 2020
See the gyms and studios around any address in the Asheville metro area
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Asheville metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For gyms and studios, the Asheville metro area has a Groundwork market score of 26 (lower middle): #376 of 387 scored metro areas and #15 of 15 scored metro areas based in North Carolina. That puts it in the bottom quarter of metro areas.
Map listings as of September 2026 show 303 gyms and studios in the Asheville metro area. Chain locations make up 13% of them, against 20% across the U.S. That is 18.8 per 10,000 households, 26% above the U.S. rate of 14.9.
Households in the Asheville metro area spend about $116.7M a year on memberships, classes and admissions, or $724 per household, 26% below the U.S. average. Spread across 303 gyms and studios, that is $385K per location, 42% below the U.S. figure of $662K.
Official counts show 105 businesses with payroll classed as fitness centers and recreation instruction in the Asheville metro area in 2023, unchanged from 2019. That is one for every 1,536 households, against one for every 1,641 across the U.S. Since fiscal 2022, 13 SBA-backed loans worth $6.1M have gone to businesses classed as fitness centers and recreation instruction in the Asheville metro area. Population estimates show the Asheville metro area grew 3.6% from 2020 to 2025, faster than the U.S. (+3.1%).
How the Asheville metro area compares
The same measures for North Carolina and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Asheville metro area | North Carolina | U.S. |
|---|---|---|---|
| Listings per 10k households | 18.8 | 14.0 | 14.9 |
| Spending per listing | $385K | $531K | $662K |
| Households per official establishment | 1,536 | 1,675 | 1,641 |
| Official establishment growth, 2019–2023 | 0.0% | +6.5% | +8.2% |
| Population growth, 2020–2025 | +3.6% | +7.2% | +3.1% |
| Spending per household on memberships, classes and admissions | $724 | $743 | $983 |
| Median household income | $71,838 | $72,388 | $80,734 |
| Groundwork market score | 26 | 40 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 1050.0% over the period
- Employees, 2023
- 1,164
- Annual payroll, 2023
- $20.5M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 30340 chain locations
- Listings at the U.S. rate for this spending
- 176The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 13
- Amount
- $6.1M
SBA-backed loans to businesses classed as fitness centers and recreation instruction in the Asheville metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Asheville metro area
- Population, 2025 estimate
- 422,345+3.6% since 2020
- Households
- 161,264
- Median age
- 44.6
- Homes lived in by their owners
- 70%
- Vehicles per household
- 1.9
- Land area
- 1,479 sq. mi.
- People per square mile
- 280
- Median household income
- $71,838
- Average household income
- $100,473
- Median home value
- $370,900
- Jobs located here
- 190,451
- Daytime population
- 429,489Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Asheville metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of the Asheville metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across North Carolina
Every North Carolina market ranked →The highest-scoring metro areas in North Carolina for gyms and studios, numbered among those based in North Carolina (a market based in another state is listed without a number), with the Asheville metro area marked.
Top metro areas in North Carolina
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Rocky Mount, NC | 62 | 47 | 8.0 | $718K | +2.8% | #86 of 387 |
| 2Hickory-Lenoir-Morganton, NC | 51 | 153 | 10.2 | $585K | +3.2% | #183 of 387 |
| 3Goldsboro, NC | 49 | 50 | 10.5 | $552K | +3.8% | #202 of 387 |
| 4Raleigh-Cary, NC | 48 | 1,010 | 17.6 | $568K | +12.6% | #209 of 387 |
| 5Winston-Salem, NC | 47 | 321 | 11.4 | $580K | +5.3% | #220 of 387 |
| 6Durham-Chapel Hill, NC | 45 | 387 | 15.6 | $574K | +7.5% | #247 of 387 |
| 7Charlotte-Concord-Gastonia, NC-SC | 43 | 1,695 | 15.7 | $545K | +10.1% | #261 of 387 |
| 8Burlington, NC | 43 | 90 | 12.8 | $491K | +8.5% | #265 of 387 |
| 9Pinehurst-Southern Pines, NC | 41 | 78 | 17.7 | $459K | +10.3% | #284 of 387 |
| Virginia Beach-Chesapeake-Norfolk, VA-NC | 40 | 975 | 13.8 | $587K | +0.9% | #286 of 387 |
| 15Asheville, NC | 26 | 303 | 18.8 | $385K | +3.6% | #376 of 387 |
Other business types in the Asheville metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes26
- Gyms33
- Yoga, Pilates and fitness studios26
- Martial arts and dance studios27
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in the Asheville, NC metro area?
There are 303 gyms and studios on map listings in the Asheville metro area as of September 2026. 40 of them (13%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 105 businesses with payroll classed as fitness centers and recreation instruction in 2023, unchanged from 2019.
How much do households in the Asheville, NC metro area spend on memberships, classes and admissions?
About $116.7M a year, or $724 per household. That is 26% below the U.S. average (an index of 74, where 100 is the U.S. average). Spread across the 303 gyms and studios on map listings, it comes to $385K per location. It is estimated from the incomes of the 161,264 households in the Asheville metro area and national spending patterns by income.
How does the Asheville, NC metro area compare with the U.S. for gyms and studios?
The Asheville metro area has 18.8 gyms and studios per 10,000 households, 26% above the U.S. rate of 14.9. Spending per location is $385K, 42% below the U.S. figure of $662K. At the national ratio of gyms and studios to household spending, the Asheville metro area would have about 176, against 303 on map listings. There is one business with payroll in the industry for every 1,536 households, against one for every 1,641 across the U.S. The official count held level from 2019 to 2023, against +8.2% for the U.S.
How fast is the Asheville, NC metro area growing?
Population estimates put the Asheville metro area at 422,345 people in 2025, up 3.6% since 2020, faster than the U.S. (+3.1%). It has 161,264 households. Median household income in the Asheville metro area is $71,838, 11% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Asheville metro area scores 26 for gyms and studios (lower middle), #376 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Asheville metro area. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in the Asheville metro area
Screening a site or an acquisition in the Asheville metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Asheville metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.