Groundwork

Fitness and classes · County · Illinois

Gyms and studios in Marion County, IL

The gyms and studios in Marion County, IL, the household spending behind them and how the market ranks against other counties.

Groundwork market score · out of 100

Score 54 out of 100: Upper middle

Ranked #840 of 2,088 scored counties
#26 of 81 scored counties in Illinois

Listings
12
3 chain locations (25%)
Official establishments
6
Businesses with payroll, 2023
Household spending a year
$10.8M
On memberships, classes and admissions · $698 a household
Spending per listing
$902K
36% above the U.S.
Listings per 10k households
7.7
48% below the U.S.
Population, 2025
36,382
−3.4% since 2020

See the gyms and studios around any address in Marion County

The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Marion County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 12 gyms and studios in Marion County. Of those, 3 are chain locations, or 25%, against 20% across the U.S. Per 10,000 households, that is 7.7, 48% below the U.S. rate of 14.9.

Household spending on memberships, classes and admissions in Marion County comes to about $10.8M a year: $698 per household, 29% below the U.S. average. That works out to $902K per location, 36% above the U.S. figure of $662K.

The official count of businesses with payroll classed as fitness centers and recreation instruction in Marion County was 6 in 2023. That is one for every 2,585 households, against one for every 1,641 across the U.S.

Between 2020 and 2025, the population of Marion County declined 3.4%, against +3.1% for the U.S. For gyms and studios, Marion County has a Groundwork market score of 54 (upper middle): #840 of 2,088 scored counties and #26 of 81 scored counties in Illinois.

How Marion County compares

The same measures for Illinois and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Gyms, studios and classes in Marion County, IL compared with Illinois and the U.S.
MeasureMarion CountyIllinoisU.S.
Listings per 10k households7.714.614.9
Spending per listing$902K$720K$662K
Households per official establishment2,5851,6681,641
Official establishment growth, 2019–2023n/a+3.0%+8.2%
Population growth, 2020–2025−3.4%−0.6%+3.1%
Spending per household on memberships, classes and admissions$698$1,054$983
Median household income$61,240$83,390$80,734
Groundwork market score5451

Official counts and lending

Businesses

Official establishments, 2019 to 2023
7 → 6
Employees, 2023
59
Annual payroll, 2023
$774K
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
123 chain locations
Listings at the U.S. rate for this spending
16The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as fitness centers and recreation instruction in Marion County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Marion County

Population, 2025 estimate
36,382−3.4% since 2020
Households
15,512
Median age
41.1
Homes lived in by their owners
75%
Vehicles per household
1.8
Land area
573 sq. mi.
People per square mile
65
Median household income
$61,240+28.9% vs. 2015–2019, before inflation
Average household income
$77,168
Median home value
$103,000
Jobs located here
13,082
Daytime population
33,907Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Marion County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.

Or open the report at the center of Marion County. Signed out, you see a blurred preview; on an account, each report is one action.

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Gyms, studios and classes across Illinois

Every Illinois market ranked →

The highest-scoring counties in Illinois for gyms and studios, numbered among those based in Illinois, with Marion County marked.

Top counties in Illinois

Counties in Illinois ranked for gyms and studios by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Boone County, IL77178.7$1.1M+0.4%#102 of 2,088
2Piatt County, IL69913.0$800K+0.6%#285 of 2,088
3Jersey County, IL6856.3$1.5M−1.5%#294 of 2,088
4Mercer County, IL6657.6$1.1M−2.6%#362 of 2,088
5Kendall County, IL667215.9$792K+9.9%#381 of 2,088
6Douglas County, IL64810.3$821K+0.5%#447 of 2,088
7Woodford County, IL632114.3$755K−0.8%#490 of 2,088
8Will County, IL6138815.9$803K+2.2%#554 of 2,088
9Bond County, IL6169.8$802K+0.6%#555 of 2,088
10Ogle County, IL612411.5$787K−0.7%#556 of 2,088
26Marion County, IL54127.7$902K−3.4%#840 of 2,088

Other business types in Marion County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many gyms and studios are in Marion County, IL?

Marion County has 12 gyms and studios on map listings as of September 2026. 3 of them (25%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 6 businesses with payroll classed as fitness centers and recreation instruction in 2023.

How much do households in Marion County, IL spend on memberships, classes and admissions?

About $10.8M a year, or $698 per household. That is 29% below the U.S. average (an index of 71, where 100 is the U.S. average). Spread across the 12 gyms and studios on map listings, it comes to $902K per location. It is estimated from the incomes of the 15,512 households in Marion County and national spending patterns by income.

How does Marion County, IL compare with the U.S. for gyms and studios?

Marion County has 7.7 gyms and studios per 10,000 households, 48% below the U.S. rate of 14.9. Spending per location is $902K, 36% above the U.S. figure of $662K. At the national ratio of gyms and studios to household spending, Marion County would have about 16, against 12 on map listings. There is one business with payroll in the industry for every 2,585 households, against one for every 1,641 across the U.S.

How fast is Marion County, IL growing?

Population estimates put Marion County at 36,382 people in 2025, down 3.4% since 2020, against +3.1% for the U.S. It has 15,512 households. Median household income in Marion County is $61,240, 24% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 28.9%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Marion County scores 54 for gyms and studios (upper middle), #840 of 2,088 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Marion County. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for gyms and studios · All 56 business types in Marion County

Screening a site or an acquisition in Marion County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Marion County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.