Funeral services · Metro area · Wisconsin
Funeral homes in the Racine-Mount Pleasant, WI metro area
How the Racine-Mount Pleasant, WI metro area compares with other metro areas and the U.S. for funeral homes: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 45 out of 100: Lower middle
Ranked #207 of 377 scored metro areas
#3 of 13 scored metro areas based in Wisconsin
- Listings
- 16
- 1 chain location (6%)
- Official establishments
- 12
- Businesses with payroll, 2023
- Household spending a year
- $11.5M
- On funerals · $143 a household
- Spending per listing
- $718K
- 6% above the U.S.
- Listings per 10k households
- 2.0
- 5% below the U.S.
- Population, 2025
- 198,919
- +0.4% since 2020
See the funeral homes around any address in the Racine-Mount Pleasant metro area
The site report maps the funeral homes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Racine-Mount Pleasant metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 16 funeral homes in the Racine-Mount Pleasant metro area. One of them (6%) is a chain location, against 10% across the U.S. That comes to 2.0 for every 10,000 households, 5% below the U.S. rate of 2.1.
Households in the Racine-Mount Pleasant metro area spend about $11.5M a year on funerals, or $143 per household, in line with the U.S. average. Spread across 16 funeral homes, that is $718K per home, 6% above the U.S. figure of $679K.
In 2023, official counts showed 12 businesses with payroll in the Racine-Mount Pleasant metro area classed as funeral homes and funeral services. That is one for every 6,701 households, against one for every 8,510 across the U.S. Since fiscal 2022, 2 SBA-backed loans worth $829K have gone to businesses classed as funeral homes and funeral services in the Racine-Mount Pleasant metro area.
Population estimates put the population change in the Racine-Mount Pleasant metro area from 2020 to 2025 at +0.4%, slower than the U.S. (+3.1%). The Groundwork market score for funeral homes in the Racine-Mount Pleasant metro area is 45 (lower middle), #207 of 377 scored metro areas and #3 of 13 scored metro areas based in Wisconsin.
How the Racine-Mount Pleasant metro area compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all funerals by the funeral homes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Racine-Mount Pleasant metro area | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 2.0 | 2.6 | 2.1 |
| Spending per listing | $718K | $544K | $679K |
| Households per official establishment | 6,701 | 6,004 | 8,510 |
| Official establishment growth, 2019–2023 | n/a | −1.7% | −1.7% |
| Population growth, 2020–2025 | +0.4% | +1.3% | +3.1% |
| Spending per household on funerals | $143 | $140 | $143 |
| Median household income | $78,096 | $77,485 | $80,734 |
| Groundwork market score | 45 | 33 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 12
- Employees, 2023
- 100
- Annual payroll, 2023
- $4.1M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 161 chain location
- Listings at the U.S. rate for this spending
- 17The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $829K
SBA-backed loans to businesses classed as funeral homes and funeral services in the Racine-Mount Pleasant metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Racine-Mount Pleasant metro area
- Population, 2025 estimate
- 198,919+0.4% since 2020
- Households
- 80,406
- Median age
- 41.8
- Homes lived in by their owners
- 71%
- Vehicles per household
- 1.8
- Land area
- 333 sq. mi.
- People per square mile
- 594
- Median household income
- $78,096+27.3% vs. 2015–2019, before inflation
- Average household income
- $99,261
- Median home value
- $251,400
- Jobs located here
- 75,599
- Daytime population
- 171,951Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Racine-Mount Pleasant metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the funeral homes on map listings by name and distance.
Or open the report at the center of the Racine-Mount Pleasant metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardFuneral homes across Wisconsin
Every Wisconsin market ranked →The highest-scoring metro areas in Wisconsin for funeral homes, numbered among those based in Wisconsin (a market based in another state is listed without a number), with the Racine-Mount Pleasant metro area marked.
Top metro areas in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Minneapolis-St. Paul-Bloomington, MN-WI | 59 | 210 | 1.4 | $900K | +2.6% | #125 of 377 |
| 1Kenosha, WI | 50 | 10 | 1.5 | $848K | −0.4% | #174 of 377 |
| 2Madison, WI | 49 | 50 | 1.7 | $704K | +4.1% | #181 of 377 |
| 3Racine-Mount Pleasant, WI | 45 | 16 | 2.0 | $718K | +0.4% | #207 of 377 |
| 4Sheboygan, WI | 43 | 11 | 2.2 | $659K | 0.0% | #223 of 377 |
| 5Milwaukee-Waukesha, WI | 42 | 127 | 1.9 | $689K | 0.0% | #231 of 377 |
| 6Fond du Lac, WI | 42 | 10 | 2.3 | $643K | +0.5% | #233 of 377 |
| 7Appleton, WI | 41 | 20 | 2.0 | $669K | +2.7% | #241 of 377 |
| 8Oshkosh-Neenah, WI | 39 | 15 | 2.1 | $655K | +1.4% | #249 of 377 |
| 9Wausau, WI | 39 | 15 | 2.6 | $573K | +1.0% | #253 of 377 |
Other business types in the Racine-Mount Pleasant metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
- Funeral homes45
Questions
How many funeral homes are in the Racine-Mount Pleasant, WI metro area?
There are 16 funeral homes on map listings in the Racine-Mount Pleasant metro area as of September 2026. One of them (6%) is a chain location. The listings count funeral homes, mortuaries and cremation services. Official counts show 12 businesses with payroll classed as funeral homes and funeral services in 2023.
How much do households in the Racine-Mount Pleasant, WI metro area spend on funerals?
About $11.5M a year, or $143 per household. That is in line with the U.S. average (an index of 100, where 100 is the U.S. average). Spread across the 16 funeral homes on map listings, it comes to $718K per home. It is estimated from the incomes of the 80,406 households in the Racine-Mount Pleasant metro area and national spending patterns by income.
How does the Racine-Mount Pleasant, WI metro area compare with the U.S. for funeral homes?
The Racine-Mount Pleasant metro area has 2.0 funeral homes per 10,000 households, 5% below the U.S. rate of 2.1. Spending per home is $718K, 6% above the U.S. figure of $679K. At the national ratio of funeral homes to household spending, the Racine-Mount Pleasant metro area would have about 17, against 16 on map listings. There is one business with payroll in the industry for every 6,701 households, against one for every 8,510 across the U.S.
How fast is the Racine-Mount Pleasant, WI metro area growing?
Population estimates put the Racine-Mount Pleasant metro area at 198,919 people in 2025, up 0.4% since 2020, slower than the U.S. (+3.1%). It has 80,406 households. Median household income in the Racine-Mount Pleasant metro area is $78,096, 3% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 27.3%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Racine-Mount Pleasant metro area scores 45 for funeral homes (lower middle), #207 of 377 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Racine-Mount Pleasant metro area. It maps the funeral homes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for funeral homes · All 56 business types in the Racine-Mount Pleasant metro area
Screening a site or an acquisition in the Racine-Mount Pleasant metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Racine-Mount Pleasant metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.