Groundwork

Clothing and laundry · County · Pennsylvania

Clothing and shoe stores in Dauphin County, PA

How Dauphin County, PA compares with other counties and the U.S. for clothing and shoe stores: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 52 out of 100: Upper middle

Ranked #983 of 2,087 scored counties
#52 of 61 scored counties in Pennsylvania

Listings
190
115 chain locations (61%)
Official establishments
112
−14.5% since 2019
Household spending a year
$266.7M
On clothing, shoes and related services · $2,198 a household
Spending per listing
$1.4M
10% above the U.S.
Listings per 10k households
15.7
3% below the U.S.
Population, 2025
293,351
+2.3% since 2020

See the clothing and shoe stores around any address in Dauphin County

The site report maps the clothing and shoe stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Dauphin County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 190 clothing and shoe stores in Dauphin County. Of those, 115 are chain locations, or 61%, against 44% across the U.S. Per 10,000 households, that is 15.7, 3% below the U.S. rate of 16.2.

At $2,198 per household (7% above the U.S. average), households in Dauphin County spend about $266.7M a year on clothing, shoes and related services. That works out to $1.4M per store, 10% above the U.S. figure of $1.3M. That spending covers all clothing, shoes and related services, which clothing and shoe stores share with other businesses in the trade.

Official counts show 112 businesses with payroll classed as clothing and shoe stores in Dauphin County in 2023, down 14.5% from 2019. That is one for every 1,084 households, against one for every 1,273 across the U.S. Official counts list 150 one-person businesses without payroll.

Population estimates show Dauphin County grew 2.3% from 2020 to 2025, slower than the U.S. (+3.1%). For clothing and shoe stores, Dauphin County has a Groundwork market score of 52 (upper middle): #983 of 2,087 scored counties and #52 of 61 scored counties in Pennsylvania.

How Dauphin County compares

The same measures for Pennsylvania and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing and shoe stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Clothing and shoe stores in Dauphin County, PA compared with Pennsylvania and the U.S.
MeasureDauphin CountyPennsylvaniaU.S.
Listings per 10k households15.713.716.2
Spending per listing$1.4M$1.7M$1.3M
Households per official establishment1,0841,5661,273
Official establishment growth, 2019–2023−14.5%−18.3%−12.2%
Population growth, 2020–2025+2.3%+0.5%+3.1%
Spending per household on clothing, shoes and related services$2,198$2,270$2,055
Median household income$76,242$77,971$80,734
Groundwork market score5272

Official counts and lending

Businesses

Official establishments, 2019 to 2023
131 → 112−14.5% over the period
Employees, 2023
1,286
Annual payroll, 2023
$23.7M
One-person businesses, 2023
150Businesses with no payroll
Map listings, September 2026
190115 chain locations
Listings at the U.S. rate for this spending
210The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as clothing and shoe stores in Dauphin County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Dauphin County

Population, 2025 estimate
293,351+2.3% since 2020
Households
121,358
Median age
39.9
Homes lived in by their owners
63%
Vehicles per household
1.7
Land area
525 sq. mi.
People per square mile
552
Median household income
$76,242+25.6% vs. 2015–2019, before inflation
Average household income
$101,388
Median home value
$236,400
Jobs located here
201,933
Daytime population
355,122Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Dauphin County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing and shoe stores on map listings by name and distance.

Or open the report at the center of Dauphin County. Signed out, you see a blurred preview; on an account, each report is one action.

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Clothing and shoe stores across Pennsylvania

Every Pennsylvania market ranked →

The highest-scoring counties in Pennsylvania for clothing and shoe stores, numbered among those based in Pennsylvania, with Dauphin County marked.

Top counties in Pennsylvania

Counties in Pennsylvania ranked for clothing and shoe stores by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Pike County, PA94114.5$5M+7.2%#5 of 2,087
2Lebanon County, PA88254.4$5M+2.2%#37 of 2,087
3Perry County, PA8563.3$6.6M+2.1%#68 of 2,087
4Carbon County, PA85124.4$4.6M+1.7%#69 of 2,087
5Schuylkill County, PA83325.5$3.7M+1.5%#103 of 2,087
6Wayne County, PA82104.8$4.2M+1.1%#119 of 2,087
7Northampton County, PA821149.3$2.6M+3.7%#130 of 2,087
8Franklin County, PA81528.2$2.6M+3.0%#142 of 2,087
9Susquehanna County, PA8085.2$4.1M−0.3%#150 of 2,087
10Chester County, PA8024411.9$2.5M+4.2%#157 of 2,087
52Dauphin County, PA5219015.7$1.4M+2.3%#983 of 2,087

Other business types in Dauphin County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many clothing and shoe stores are in Dauphin County, PA?

There are 190 clothing and shoe stores on map listings in Dauphin County as of September 2026. 115 of them (61%) are chain locations. The listings count clothing, shoe and accessory stores and boutiques. Official counts show 112 businesses with payroll classed as clothing and shoe stores in 2023, down 14.5% from 2019. Official counts also show 150 one-person businesses without payroll.

How much do households in Dauphin County, PA spend on clothing, shoes and related services?

About $266.7M a year, or $2,198 per household. That is 7% above the U.S. average (an index of 107, where 100 is the U.S. average). Spread across the 190 clothing and shoe stores on map listings, it comes to $1.4M per store. The spending figure covers all clothing, shoes and related services, not only clothing and shoe stores. It is estimated from the incomes of the 121,358 households in Dauphin County and national spending patterns by income.

How does Dauphin County, PA compare with the U.S. for clothing and shoe stores?

Dauphin County has 15.7 clothing and shoe stores per 10,000 households, 3% below the U.S. rate of 16.2. Spending per store is $1.4M, 10% above the U.S. figure of $1.3M. At the national ratio of clothing and shoe stores to household spending, Dauphin County would have about 210, against 190 on map listings. There is one business with payroll in the industry for every 1,084 households, against one for every 1,273 across the U.S. The official count fell 14.5% from 2019 to 2023, against −12.2% for the U.S.

How fast is Dauphin County, PA growing?

Population estimates put Dauphin County at 293,351 people in 2025, up 2.3% since 2020, slower than the U.S. (+3.1%). It has 121,358 households. The median household income in Dauphin County is $76,242 a year, 6% below the U.S. median of $80,734. That rose 25.6% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Dauphin County scores 52 for clothing and shoe stores (upper middle), #983 of 2,087 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Dauphin County. It maps the clothing and shoe stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for clothing and shoe stores · All 56 business types in Dauphin County

Screening a site or an acquisition in Dauphin County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Dauphin County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.