Groundwork

Clothing and laundry · Small-town market · Minnesota

Clothing, shoe and laundry businesses in the Marshall, MN area

The clothing, shoe and laundry businesses in the Marshall, MN area, the household spending behind them and how the market ranks against other small-town markets.

Groundwork market score · out of 100

Score 57 out of 100: Upper middle

Ranked #220 of 536 scored small-town markets
#11 of 18 scored small-town markets based in Minnesota

Listings
25
6 chain locations (24%)
Official establishments
5
Businesses with payroll, 2023
Household spending a year
$19.7M
On clothing, shoes and related services · $1,945 a household
Spending per listing
$786K
11% below the U.S.
Listings per 10k households
24.7
6% above the U.S.
Population, 2025
25,684
+1.0% since 2020

See the clothing, shoe and laundry businesses around any address in the Marshall area

The site report maps the clothing, shoe and laundry businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Marshall area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Households in the Marshall area spend about $19.7M a year on clothing, shoes and related services, or $1,945 per household, 5% below the U.S. average. Spread across 25 clothing, shoe and laundry businesses, that is $786K per business, 11% below the U.S. figure of $880K.

There are 25 clothing, shoe and laundry businesses on map listings in the Marshall area as of September 2026. 6 of them (24%) are chain locations, against 37% across the U.S. That comes to 24.7 for every 10,000 households, 6% above the U.S. rate of 23.3.

The official count of businesses with payroll classed as clothing and shoe stores, laundromats and dry cleaners in the Marshall area was 5 in 2023. That is one for every 2,022 households, against one for every 1,008 across the U.S. Official counts also show 19 one-person businesses without payroll. Since fiscal 2022, 2 SBA-backed loans worth $325K have gone to businesses classed as clothing and shoe stores, laundromats and dry cleaners in the Marshall area.

Between 2020 and 2025, the population of the Marshall area grew 1.0%, slower than the U.S. (+3.1%). The Marshall area scores 57 (upper middle) on the Groundwork market score for clothing, shoe and laundry businesses, ranking #220 of 536 scored small-town markets and #11 of 18 scored small-town markets based in Minnesota.

How the Marshall area compares

The same measures for Minnesota and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing, shoe and laundry businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Clothing, shoes and laundry in Marshall, MN area compared with Minnesota and the U.S.
MeasureMarshall areaMinnesotaU.S.
Listings per 10k households24.719.523.3
Spending per listing$786K$1.1M$880K
Households per official establishment2,0221,2721,008
Official establishment growth, 2019–2023n/a−12.6%−12.0%
Population growth, 2020–2025+1.0%+2.1%+3.1%
Spending per household on clothing, shoes and related services$1,945$2,183$2,055
Median household income$75,303$89,062$80,734
Groundwork market score5774

Official counts and lending

Businesses

Official establishments, 2019 to 2023
5
Employees, 2023
42
Annual payroll, 2023
$350K
One-person businesses, 2023
19Businesses with no payroll
Map listings, September 2026
256 chain locations
Listings at the U.S. rate for this spending
22The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
2
Amount
$325K

SBA-backed loans to businesses classed as clothing and shoe stores, laundromats and dry cleaners in the Marshall area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Marshall area

Population, 2025 estimate
25,684+1.0% since 2020
Households
10,108
Median age
38.1
Homes lived in by their owners
73%
Vehicles per household
1.9
Land area
714 sq. mi.
People per square mile
36
Median household income
$75,303+30.4% vs. 2015–2019, before inflation
Average household income
$95,405
Median home value
$200,700
Jobs located here
20,576
Daytime population
33,035Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Marshall area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing, shoe and laundry businesses on map listings by name and distance.

Or open the report at the center of the Marshall area. Signed out, you see a blurred preview; on an account, each report is one action.

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Clothing, shoes and laundry across Minnesota

Every Minnesota market ranked →

The highest-scoring small-town markets in Minnesota for clothing, shoe and laundry businesses, numbered among those based in Minnesota (a market based in another state is listed without a number), with the Marshall area marked.

Top small-town markets in Minnesota

Small-town markets in Minnesota ranked for clothing, shoe and laundry businesses by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Austin, MN87159.5$2M+2.3%#7 of 536
2Faribault-Northfield, MN853715.7$1.3M+4.2%#10 of 536
Wahpeton, ND-MN8088.4$2.3M0.0%#31 of 536
3Winona, MN783014.8$1.3M+1.8%#41 of 536
4Hutchinson, MN712617.1$1.2M−0.3%#91 of 536
5Grand Rapids, MN692915.6$1.2M+0.9%#106 of 536
6Fergus Falls, MN665120.3$947K+1.6%#131 of 536
7Detroit Lakes, MN602920.1$958K+0.9%#185 of 536
8Brainerd, MN599121.5$894K+4.3%#194 of 536
9Red Wing, MN594623.3$867K+1.3%#195 of 536
11Marshall, MN572524.7$786K+1.0%#220 of 536

Other business types in the Marshall area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many clothing, shoe and laundry businesses are in the Marshall, MN area?

As of September 2026, map listings count 25 clothing, shoe and laundry businesses in the Marshall area. 6 of them (24%) are chain locations. The listings count clothing, shoe and jewelry stores, laundromats and dry cleaners. Official counts show 5 businesses with payroll classed as clothing and shoe stores, laundromats and dry cleaners in 2023. Another 19 one-person businesses have no payroll, by official counts.

How much do households in the Marshall, MN area spend on clothing, shoes and related services?

About $19.7M a year, or $1,945 per household. That is 5% below the U.S. average (an index of 95, where 100 is the U.S. average). Spread across the 25 clothing, shoe and laundry businesses on map listings, it comes to $786K per business. It is estimated from the incomes of the 10,108 households in the Marshall area and national spending patterns by income.

How does the Marshall, MN area compare with the U.S. for clothing, shoe and laundry businesses?

The Marshall area has 24.7 clothing, shoe and laundry businesses per 10,000 households, 6% above the U.S. rate of 23.3. Spending per business is $786K, 11% below the U.S. figure of $880K. At the U.S. ratio of clothing, shoe and laundry businesses to household spending, the Marshall area would have about 22, against 25 on map listings. There is one business with payroll in the industry for every 2,022 households, against one for every 1,008 across the U.S.

How fast is the Marshall, MN area growing?

Population estimates put the Marshall area at 25,684 people in 2025, up 1.0% since 2020, slower than the U.S. (+3.1%). It has 10,108 households. The median household income in the Marshall area is $75,303 a year, 7% below the U.S. median of $80,734. That rose 30.4% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Marshall area scores 57 for clothing, shoe and laundry businesses (upper middle), #220 of 536 scored small-town markets.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Marshall area. It maps the clothing, shoe and laundry businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for clothing, shoe and laundry businesses · All 56 business types in the Marshall area

Screening a site or an acquisition in the Marshall area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Marshall area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.