Child care · Small-town market · Minnesota
Child care centers and preschools in the Marshall, MN area
How the Marshall, MN area compares with other small-town markets and the U.S. for child care centers and preschools: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 25 out of 100: Lower middle
Ranked #408 of 454 scored small-town markets
#14 of 14 scored small-town markets based in Minnesota
- Listings
- 12
- 0 chain locations (0%)
- Official establishments
- 13
- Businesses with payroll, 2023
- Household spending a year
- $4.1M
- On child care and other personal services · $405 a household
- Spending per listing
- $342K
- 66% below the U.S.
- Listings per 10k households
- 11.9
- 2.1 times the U.S.
- Population, 2025
- 25,684
- +1.0% since 2020
See the child care centers and preschools around any address in the Marshall area
The site report maps the child care centers and preschools on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Marshall area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For child care centers and preschools, the Marshall area has a Groundwork market score of 25 (lower middle): #408 of 454 scored small-town markets and #14 of 14 scored small-town markets based in Minnesota. That puts it in the bottom quarter of small-town markets.
Map listings as of September 2026 show 12 child care centers and preschools in the Marshall area. None of them are chain locations, against 12% across the U.S. That comes to 11.9 for every 10,000 households, 2.1 times the U.S. rate of 5.8.
Households in the Marshall area spend about $4.1M a year on child care and other personal services, or $405 per household, 30% below the U.S. average. Spread across 12 child care centers and preschools, that is $342K per center, 66% below the U.S. figure of $1M.
Official counts show 13 businesses with payroll classed as child care services in the Marshall area in 2023. That is one for every 778 households, against one for every 1,573 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $1.3M has gone to businesses classed as child care services in the Marshall area. Population estimates show the Marshall area grew 1.0% from 2020 to 2025, slower than the U.S. (+3.1%).
How the Marshall area compares
The same measures for Minnesota and the whole U.S. Spending per listing divides a year of household spending on all child care and other personal services by the child care centers and preschools counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Marshall area | Minnesota | U.S. |
|---|---|---|---|
| Listings per 10k households | 11.9 | 6.0 | 5.8 |
| Spending per listing | $342K | $833K | $1M |
| Households per official establishment | 778 | 1,567 | 1,573 |
| Official establishment growth, 2019–2023 | n/a | +3.5% | +5.7% |
| Population growth, 2020–2025 | +1.0% | +2.1% | +3.1% |
| Spending per household on child care and other personal services | $405 | $500 | $581 |
| Median household income | $75,303 | $89,062 | $80,734 |
| Groundwork market score | 25 | 43 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 13
- Employees, 2023
- 122
- Annual payroll, 2023
- $3.3M
- One-person businesses, 2023
- 95Businesses with no payroll
- Map listings, September 2026
- 120 chain locations
- Listings at the U.S. rate for this spending
- 4The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $1.3M
SBA-backed loans to businesses classed as child care services in the Marshall area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Marshall area
- Population, 2025 estimate
- 25,684+1.0% since 2020
- Households
- 10,108
- Median age
- 38.1
- Homes lived in by their owners
- 73%
- Vehicles per household
- 1.9
- Land area
- 714 sq. mi.
- People per square mile
- 36
- Median household income
- $75,303+30.4% vs. 2015–2019, before inflation
- Average household income
- $95,405
- Median home value
- $200,700
- Jobs located here
- 20,576
- Daytime population
- 33,035Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Marshall area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the child care centers and preschools on map listings by name and distance.
Or open the report at the center of the Marshall area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardChild care and preschools across Minnesota
Every Minnesota market ranked →The highest-scoring small-town markets in Minnesota for child care centers and preschools, numbered among those based in Minnesota, with the Marshall area marked.
Top small-town markets in Minnesota
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Brainerd, MN | 80 | 11 | 2.6 | $1.5M | +4.3% | #20 of 454 |
| 2Fergus Falls, MN | 78 | 7 | 2.8 | $1.4M | +1.6% | #27 of 454 |
| 3Detroit Lakes, MN | 76 | 5 | 3.5 | $1.1M | +0.9% | #36 of 454 |
| 4Winona, MN | 75 | 7 | 3.5 | $1.1M | +1.8% | #46 of 454 |
| 5Alexandria, MN | 73 | 6 | 3.4 | $1.2M | +2.6% | #52 of 454 |
| 6Bemidji, MN | 68 | 7 | 3.9 | $980K | +1.8% | #91 of 454 |
| 7Austin, MN | 68 | 7 | 4.5 | $841K | +2.3% | #93 of 454 |
| 8Willmar, MN | 60 | 9 | 5.1 | $765K | +2.3% | #152 of 454 |
| 9Red Wing, MN | 55 | 14 | 7.1 | $611K | +1.3% | #193 of 454 |
| 10Grand Rapids, MN | 50 | 8 | 4.3 | $842K | +0.9% | #230 of 454 |
| 14Marshall, MN | 25 | 12 | 11.9 | $342K | +1.0% | #408 of 454 |
Other business types in the Marshall area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
- Child care and preschools25
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many child care centers and preschools are in the Marshall, MN area?
There are 12 child care centers and preschools on map listings in the Marshall area as of September 2026. None of them are chain locations. The listings count day care centers and preschools. Official counts show 13 businesses with payroll classed as child care services in 2023. Another 95 one-person businesses have no payroll, by official counts.
How much do households in the Marshall, MN area spend on child care and other personal services?
About $4.1M a year, or $405 per household. That is 30% below the U.S. average (an index of 70, where 100 is the U.S. average). Spread across the 12 child care centers and preschools on map listings, it comes to $342K per center. It is estimated from the incomes of the 10,108 households in the Marshall area and national spending patterns by income.
How does the Marshall, MN area compare with the U.S. for child care centers and preschools?
The Marshall area has 11.9 child care centers and preschools per 10,000 households, 2.1 times the U.S. rate of 5.8. Spending per center is $342K, 66% below the U.S. figure of $1M. At the national ratio of child care centers and preschools to household spending, the Marshall area would have about 4, against 12 on map listings. There is one business with payroll in the industry for every 778 households, against one for every 1,573 across the U.S.
How fast is the Marshall, MN area growing?
Population estimates put the Marshall area at 25,684 people in 2025, up 1.0% since 2020, slower than the U.S. (+3.1%). It has 10,108 households. The median household income in the Marshall area is $75,303 a year, 7% below the U.S. median of $80,734. That rose 30.4% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Marshall area scores 25 for child care centers and preschools (lower middle), #408 of 454 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Marshall area. It maps the child care centers and preschools on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for child care centers and preschools · All 56 business types in the Marshall area
Screening a site or an acquisition in the Marshall area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Marshall area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.