Groundwork

Auto · Small-town market · Michigan

Car washes and detailers in the Alma, MI area

The car washes and detailers in the Alma, MI area, the household spending behind them and how the market ranks against other small-town markets.

Groundwork market score · out of 100

Score 52 out of 100: Upper middle

Ranked #201 of 441 scored small-town markets
#6 of 17 scored small-town markets based in Michigan

Listings
7
0 chain locations (0%)
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$15.9M
On vehicle maintenance and repairs · $1,079 a household
Spending per listing
$2.3M
10% below the U.S.
Listings per 10k households
4.7
24% above the U.S.
Population, 2025
41,190
−1.1% since 2020

See the car washes and detailers around any address in the Alma area

The site report maps the car washes and detailers on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Alma area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Households in the Alma area spend about $15.9M a year on vehicle maintenance and repairs, or $1,079 per household, 13% above the U.S. average. That is about $2.3M of household spending for each location on map listings, 10% below the U.S. figure of $2.5M. The spending figure covers all vehicle maintenance and repairs, not only car washes and detailers.

There are 7 car washes and detailers on map listings in the Alma area as of September 2026. None of them are chain locations, against 23% across the U.S. That is 4.7 per 10,000 households, 24% above the U.S. rate of 3.8.

Official counts don’t publish a figure for car washes in the Alma area, since they leave out counts under 3.

Population estimates put the population change in the Alma area from 2020 to 2025 at −1.1%, against +3.1% for the U.S. The Alma area scores 52 (upper middle) on the Groundwork market score for car washes and detailers, ranking #201 of 441 scored small-town markets and #6 of 17 scored small-town markets based in Michigan.

How the Alma area compares

The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all vehicle maintenance and repairs by the car washes and detailers counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Car washes and detailing in Alma, MI area compared with Michigan and the U.S.
MeasureAlma areaMichiganU.S.
Listings per 10k households4.74.63.8
Spending per listing$2.3M$2.2M$2.5M
Households per official establishmentn/a6,1026,523
Official establishment growth, 2019–2023n/a+13.2%+16.7%
Population growth, 2020–2025−1.1%+0.6%+3.1%
Spending per household on vehicle maintenance and repairs$1,079$1,022$958
Median household income$63,556$72,875$80,734
Groundwork market score5231

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/a
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
70 chain locations
Listings at the U.S. rate for this spending
6The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as car washes in the Alma area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Alma area

Population, 2025 estimate
41,190−1.1% since 2020
Households
14,775
Median age
40.1
Homes lived in by their owners
79%
Vehicles per household
1.9
Land area
568 sq. mi.
People per square mile
73
Median household income
$63,556+32.8% vs. 2015–2019, before inflation
Average household income
$83,011
Median home value
$147,500
Jobs located here
12,772
Daytime population
39,987Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Alma area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the car washes and detailers on map listings by name and distance.

Or open the report at the center of the Alma area. Signed out, you see a blurred preview; on an account, each report is one action.

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Car washes and detailing across Michigan

Every Michigan market ranked →

The highest-scoring small-town markets in Michigan for car washes and detailers, numbered among those based in Michigan (a market based in another state is listed without a number), with the Alma area marked.

Top small-town markets in Michigan

Small-town markets in Michigan ranked for car washes and detailers by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Holland, MI76224.8$2.5M+2.1%#39 of 441
2Hillsdale, MI7352.8$3.9M0.0%#60 of 441
3Owosso, MI73103.6$3.1M−0.4%#64 of 441
Marinette, WI-MI63134.4$2.4M+0.3%#117 of 441
4Marquette, MI63124.2$2.4M+2.3%#118 of 441
5Adrian, MI59184.6$2.4M−1.6%#146 of 441
6Alma, MI5274.7$2.3M−1.1%#201 of 441
7Big Rapids, MI52106.0$1.8M+4.7%#210 of 441
8Cadillac, MI47136.6$1.6M+2.0%#247 of 441
9Mount Pleasant, MI46124.8$2.1M+0.3%#249 of 441

Other business types in the Alma area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many car washes and detailers are in the Alma, MI area?

As of September 2026, map listings count 7 car washes and detailers in the Alma area. None of them are chain locations. The listings count car washes and detailers. No official count is published for car washes in the Alma area: counts under 3 are left out.

How much do households in the Alma, MI area spend on vehicle maintenance and repairs?

About $15.9M a year, or $1,079 per household. That is 13% above the U.S. average (an index of 113, where 100 is the U.S. average). Spread across the 7 car washes and detailers on map listings, it comes to $2.3M per location. That spending covers all vehicle maintenance and repairs, which car washes and detailers share with other businesses in the trade. It is estimated from the incomes of the 14,775 households in the Alma area and national spending patterns by income.

How does the Alma, MI area compare with the U.S. for car washes and detailers?

The Alma area has 4.7 car washes and detailers per 10,000 households, 24% above the U.S. rate of 3.8. Spending per location is $2.3M, 10% below the U.S. figure of $2.5M. At the U.S. ratio of car washes and detailers to household spending, the Alma area would have about 6, against 7 on map listings.

How fast is the Alma, MI area growing?

Population estimates put the Alma area at 41,190 people in 2025, down 1.1% since 2020, against +3.1% for the U.S. It has 14,775 households. The median household income in the Alma area is $63,556 a year, 21% below the U.S. median of $80,734. That rose 32.8% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Alma area scores 52 for car washes and detailers (upper middle), #201 of 441 scored small-town markets.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Alma area. It maps the car washes and detailers on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for car washes and detailers · All 56 business types in the Alma area

Screening a site or an acquisition in the Alma area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Alma area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.