Auto · Small-town market · Michigan
Auto repair and car care businesses in the Houghton, MI area
The auto repair and car care businesses in the Houghton, MI area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 58 out of 100: Upper middle
Ranked #193 of 538 scored small-town markets
#7 of 18 scored small-town markets based in Michigan
- Listings
- 54
- 15 chain locations (28%)
- Official establishments
- 29
- −3.4% since 2019
- Household spending a year
- $15.8M
- On vehicle maintenance and repairs · $1,021 a household
- Spending per listing
- $292K
- 9% above the U.S.
- Listings per 10k households
- 35.0
- 2% below the U.S.
- Population, 2025
- 40,028
- +1.8% since 2020
See the auto repair and car care businesses around any address in the Houghton area
The site report maps the auto repair and car care businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Houghton area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 54 auto repair and car care businesses in the Houghton area. 15 of them (28%) are chain locations, against 24% across the U.S. That comes to 35.0 for every 10,000 households, 2% below the U.S. rate of 35.7.
At $1,021 per household (7% above the U.S. average), households in the Houghton area spend about $15.8M a year on vehicle maintenance and repairs. That is about $292K of household spending for each business on map listings, 9% above the U.S. figure of $269K.
The official count of businesses with payroll classed as automotive repair and maintenance, and tire dealers in the Houghton area was 29 in 2023, down 3.4% from 2019. That is one for every 532 households, against one for every 681 across the U.S. Official counts list 16 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $660K has gone to businesses classed as automotive repair and maintenance, and tire dealers in the Houghton area.
Population estimates put the population change in the Houghton area from 2020 to 2025 at +1.8%, slower than the U.S. (+3.1%). For auto repair and car care businesses, the Houghton area has a Groundwork market score of 58 (upper middle): #193 of 538 scored small-town markets and #7 of 18 scored small-town markets based in Michigan.
How the Houghton area compares
The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all vehicle maintenance and repairs by the auto repair and car care businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Houghton area | Michigan | U.S. |
|---|---|---|---|
| Listings per 10k households | 35.0 | 35.7 | 35.7 |
| Spending per listing | $292K | $286K | $269K |
| Households per official establishment | 532 | 643 | 681 |
| Official establishment growth, 2019–2023 | −3.4% | +3.9% | +4.1% |
| Population growth, 2020–2025 | +1.8% | +0.6% | +3.1% |
| Spending per household on vehicle maintenance and repairs | $1,021 | $1,022 | $958 |
| Median household income | $58,128 | $72,875 | $80,734 |
| Groundwork market score | 58 | 45 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 29−3.4% over the period
- Employees, 2023
- 127
- Annual payroll, 2023
- $5.7M
- One-person businesses, 2023
- 16Businesses with no payroll
- Map listings, September 2026
- 5415 chain locations
- Listings at the U.S. rate for this spending
- 59The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $660K
SBA-backed loans to businesses classed as automotive repair and maintenance, and tire dealers in the Houghton area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Houghton area
- Population, 2025 estimate
- 40,028+1.8% since 2020
- Households
- 15,440
- Median age
- 37.5
- Homes lived in by their owners
- 73%
- Vehicles per household
- 1.8
- Land area
- 1,549 sq. mi.
- People per square mile
- 26
- Median household income
- $58,128+31.5% vs. 2015–2019, before inflation
- Average household income
- $80,984
- Median home value
- $160,800
- Jobs located here
- 12,154
- Daytime population
- 38,592Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Houghton area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the auto repair and car care businesses on map listings by name and distance.
Or open the report at the center of the Houghton area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardAuto repair and car care across Michigan
Every Michigan market ranked →The highest-scoring small-town markets in Michigan for auto repair and car care businesses, numbered among those based in Michigan (a market based in another state is listed without a number), with the Houghton area marked.
Top small-town markets in Michigan
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Big Rapids, MI | 73 | 58 | 34.7 | $303K | +4.7% | #62 of 538 |
| 2Hillsdale, MI | 72 | 68 | 38.1 | $286K | 0.0% | #68 of 538 |
| 3Marquette, MI | 67 | 99 | 35.0 | $292K | +2.3% | #107 of 538 |
| 4Holland, MI | 65 | 189 | 41.5 | $288K | +2.1% | #121 of 538 |
| 5Owosso, MI | 64 | 105 | 37.3 | $295K | −0.4% | #133 of 538 |
| Marinette, WI-MI | 62 | 113 | 38.4 | $278K | +0.3% | #161 of 538 |
| 6Adrian, MI | 60 | 149 | 38.3 | $286K | −1.6% | #177 of 538 |
| 7Houghton, MI | 58 | 54 | 35.0 | $292K | +1.8% | #193 of 538 |
| 8Ludington, MI | 52 | 54 | 42.2 | $245K | 0.0% | #248 of 538 |
| 9Petoskey, MI | 50 | 59 | 38.8 | $285K | −1.0% | #268 of 538 |
Other business types in the Houghton area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
- Auto repair and car care58
- Auto repair shops57
- Collision repair and body shops43
- Car washes and detailing
- Tire shops69
- Oil change and quick lube
- Gas stations46
- Insurance agencies42
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many auto repair and car care businesses are in the Houghton, MI area?
There are 54 auto repair and car care businesses on map listings in the Houghton area as of September 2026. 15 of them (28%) are chain locations. The listings count repair shops, body shops, tire shops, car washes, oil change and parts stores. Official counts show 29 businesses with payroll classed as automotive repair and maintenance, and tire dealers in 2023, down 3.4% from 2019. Official counts also show 16 one-person businesses without payroll.
How much do households in the Houghton, MI area spend on vehicle maintenance and repairs?
About $15.8M a year, or $1,021 per household. That is 7% above the U.S. average (an index of 107, where 100 is the U.S. average). Spread across the 54 auto repair and car care businesses on map listings, it comes to $292K per business. It is estimated from the incomes of the 15,440 households in the Houghton area and national spending patterns by income.
How does the Houghton, MI area compare with the U.S. for auto repair and car care businesses?
The Houghton area has 35.0 auto repair and car care businesses per 10,000 households, 2% below the U.S. rate of 35.7. Spending per business is $292K, 9% above the U.S. figure of $269K. At the national ratio of auto repair and car care businesses to household spending, the Houghton area would have about 59, against 54 on map listings. There is one business with payroll in the industry for every 532 households, against one for every 681 across the U.S. The official count fell 3.4% from 2019 to 2023, against +4.1% for the U.S.
How fast is the Houghton, MI area growing?
Population estimates put the Houghton area at 40,028 people in 2025, up 1.8% since 2020, slower than the U.S. (+3.1%). It has 15,440 households. Median household income in the Houghton area is $58,128, 28% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 31.5%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Houghton area scores 58 for auto repair and car care businesses (upper middle), #193 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Houghton area. It maps the auto repair and car care businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for auto repair and car care businesses · All 56 business types in the Houghton area
Screening a site or an acquisition in the Houghton area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Houghton area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.