County profile · Arkansas
Phillips County, AR market data
Population, household spending and competition for 56 business types in Phillips County, each scored against other counties.
- Population, 2025
- 14,255
- −13.0% since 2020
- Households
- 6,023
- Median household income
- $40,134
- +36.9% vs. 2015–2019, before inflation
- Median home value
- $78,200
- Jobs located here
- 4,448
- Highest market score
- 28
- Restaurants and cafes, #2,094 of 2,405 scored counties
A site report maps the competitors on map listings around any address in Phillips County by name and distance, and the households and spending within reach. Or open the report at the center of Phillips County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 14,255 people live in Phillips County, in 6,023 households. Population estimates put the population change in Phillips County from 2020 to 2025 at −13.0%, against +3.1% for the U.S. The median household income in Phillips County is $40,134 a year, 50% below the U.S. median of $80,734. That rose 36.9% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Phillips County spend the most on vehicle insurance (an index of 96, where 100 is the U.S. average, so still below it) and the least on memberships, classes and admissions (42).
The highest Groundwork market scores in Phillips County are for restaurants and cafes (28), fast food and sandwich shops (23) and sit-down restaurants (23). Phillips County ranks #2,094 of 2,405 scored counties for restaurants and cafes.
For its number of households, Phillips County has the most map listings, relative to the U.S., for grocery stores (2.7 times the U.S. rate) and the fewest for salons, barbers and spas (40% below the U.S. rate).
All 56 business types in Phillips County
Highest Groundwork market score first. Each score compares Phillips County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Restaurants and cafes | 28 | #2,094 of 2,405 | 51 | 84.7 | $321K | 87 | 18 |
| Fast food and sandwich shops | 23 | #2,006 of 2,222 | 10 | 16.6 | $1.6M | 54 | 8 |
| Sit-down restaurants | 23 | #2,252 of 2,405 | 31 | 51.5 | $528K | 80 | 8 |
| Auto repair and car care | 21 | #2,264 of 2,401 | 23 | 38.2 | $171K | 64 | 7 |
| Doctors, dentists and clinics | 20 | #2,292 of 2,394 | 46 | 76.4 | $110K | 72 | 10 |
| Salons, barbers and spas | 19 | #2,308 of 2,385 | 17 | 28.2 | $233K | 109 | Under 3 |
| Insurance agencies | 18 | #2,113 of 2,272 | 11 | 18.3 | $1M | 82 | 9 |
| Gas stations | 17 | #2,253 of 2,358 | 8 | 13.3 | $1.7M | 70 | 12 |
| Funeral homes | 16 | #1,442 of 1,472 | 8 | 13.3 | $115K | 17 | Under 3 |
| Hair salons | 16 | #2,263 of 2,339 | 10 | 16.6 | $396K | 92 | Under 3 |
| Clothing and shoe stores | 14 | #2,035 of 2,087 | 8 | 13.3 | $1.1M | 85 | Under 3 |
| Clothing, shoes and laundry | 12 | #2,180 of 2,210 | 11 | 18.3 | $784K | 89 | Under 3 |
| Convenience stores | 10 | #2,191 of 2,261 | 8 | 13.3 | $3.7M | 47 | Under 3 |
| Grocery and convenience stores | 9 | #2,370 of 2,402 | 22 | 36.5 | $1.4M | 40 | 5 |
| Primary care and pediatrics | 7 | #1,646 of 1,656 | 9 | 14.9 | $564K | 32 | 10 |
| Grocery stores | 4 | #2,060 of 2,070 | 11 | 18.3 | $2.7M | 29 | 4 |
| Dentists and orthodontists | 1 | #1,886 of 1,886 | 9 | 14.9 | $564K | 57 | Under 3 |
| Auto repair shops | 1 | #2,378 of 2,378 | 15 | 24.9 | $263K | 59 | Under 3 |
| Tire shops | 0 | #1,530 of 1,530 | 7 | 11.6 | $563K | 22 | 4 |
| Bakeries and dessert shops | Not scored | Not scored | 4 | 6.6 | $4.1M | 99 | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 4 | 6.6 | $985K | 32 | Under 3 |
| Gyms | Not scored | Not scored | 4 | 6.6 | $618K | 48 | Under 3 |
| Gyms, studios and classes | Not scored | Not scored | 4 | 6.6 | $618K | 93 | Under 3 |
| Real estate | Not scored | Not scored | 4 | 6.6 | Index only | 417 | 4 |
| Chiropractors | Not scored | Not scored | 3 | 5.0 | $1.7M | 71 | Under 3 |
| Home repair trades | Not scored | Not scored | 3 | 5.0 | $4.2M | 174 | 3 |
| Nail salons | Not scored | Not scored | 3 | 5.0 | $1.3M | 79 | Under 3 |
| Physical therapy | Not scored | Not scored | 3 | 5.0 | $1.7M | 70 | Under 3 |
| Real estate agents and brokers | Not scored | Not scored | 3 | 5.0 | Index only | 442 | 4 |
| Barbershops | Not scored | Not scored | 2 | 3.3 | $2M | Too few | Under 3 |
| Car washes and detailing | Not scored | Not scored | 2 | 3.3 | $2M | Too few | Under 3 |
| Coffee shops and cafes | Not scored | Not scored | 2 | 3.3 | $8.2M | Too few | Under 3 |
| HVAC and plumbing | Not scored | Not scored | 2 | 3.3 | $6.3M | Too few | 3 |
| Lawn, cleaning and pest control | Not scored | Not scored | 2 | 3.3 | $3.3M | Too few | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 2 | 3.3 | $2.5M | Too few | Under 3 |
| Pizza | Not scored | Not scored | 2 | 3.3 | $8.2M | Too few | 8 |
| Spas and skin care | Not scored | Not scored | 2 | 3.3 | $2M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 1.7 | $8.6M | Too few | Under 3 |
| Electricians | Not scored | Not scored | 1 | 1.7 | $12.7M | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 1 | 1.7 | $6.7M | Too few | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 1 | 1.7 | $6.7M | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 1 | 1.7 | $8.6M | Too few | Under 3 |
| Pet businesses | Not scored | Not scored | 1 | 1.7 | $3.8M | Too few | Under 3 |
| Property management | Not scored | Not scored | 1 | 1.7 | Index only | Too few | Under 3 |
| Veterinarians | Not scored | Not scored | 1 | 1.7 | $3.8M | Too few | Under 3 |
| Child care and preschools | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 6 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pet stores | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Roofing and gutters | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Phillips County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $3.9M | $654 | 68 |
| Gasoline and other fuels | $13.4M | $2,224 | 86 |
| Food away from home | $16.4M | $2,716 | 67 |
| Groceries | $29.9M | $4,965 | 79 |
| Personal care products and services | $4M | $657 | 65 |
| Child care and other personal services | $1.7M | $285 | 49 |
| Memberships, classes and admissions | $2.5M | $411 | 42 |
| Medical and dental services | $5.1M | $842 | 65 |
| Pets | $3.8M | $628 | 69 |
| Clothing, shoes and related services | $8.6M | $1,431 | 70 |
| Vehicle insurance | $11.3M | $1,881 | 96 |
| Home repairs, maintenance and insurance | $12.7M | $2,102 | 70 |
| Lawn care, cleaning and other household services | $6.7M | $1,112 | 79 |
| Rent and homeowner costs | $72.3M | $11,996 | 72 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Phillips County
- Population, 2025 estimate
- 14,255−13.0% since 2020
- Households
- 6,023
- Median age
- 39.1
- Homes lived in by their owners
- 51%
- Vehicles per household
- 1.5
- Land area
- 690 sq. mi.
- People per square mile
- 22
- Median household income
- $40,134+36.9% vs. 2015–2019, before inflation
- Average household income
- $54,873
- Median home value
- $78,200
- Jobs located here
- 4,448
- Daytime population
- 14,386Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Phillips County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Phillips County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Arkansas 8
- Lee County, AR8,359 people
- St. Francis County, AR22,400 people
- Monroe County, AR6,589 people
- Arkansas County, AR16,515 people
- Cross County, AR16,543 people
- Crittenden County, AR47,266 people
- Prairie County, AR8,064 people
- Woodruff County, AR6,026 people
Questions
How fast is Phillips County, AR growing?
Population estimates put Phillips County at 14,255 people in 2025, down 13.0% since 2020, against +3.1% for the U.S. It has 6,023 households. Against the 2015–2019 survey, median household income rose 36.9%, before inflation.
How much do households in Phillips County, AR spend?
Households in Phillips County spend about $72.3M a year on rent and homeowner costs, $29.9M on groceries and $16.4M on food away from home. Relative to the U.S., household spending in Phillips County runs highest on vehicle insurance (an index of 96, where 100 is the U.S. average, so still below it) and lowest on memberships, classes and admissions (42).
Which business types have the highest market scores in Phillips County, AR?
Of the business types scored in Phillips County, restaurants and cafes (28), fast food and sandwich shops (23) and sit-down restaurants (23) have the highest Groundwork market scores. For restaurants and cafes, that ranks #2,094 of 2,405 scored counties.
How does Phillips County, AR compare with the U.S.?
Median household income in Phillips County is $40,134, 50% below the U.S. median of $80,734. The population fell 13.0% from 2020 to 2025, against +3.1% for the U.S. The median home value is $78,200, against $332,700 for the U.S. Against the U.S., map listings per household run highest for grocery stores (2.7 times the U.S. rate) and lowest for salons, barbers and spas (40% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 19 of the 56 business types have a score in Phillips County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Phillips County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Arkansas · Every U.S. market · How we measure
Screening a site or an acquisition in Phillips County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Phillips County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.