County profile · Alaska
Juneau City and Borough, AK market data
How Juneau City and Borough compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 31,609
- −1.8% since 2020
- Households
- 13,167
- Median household income
- $101,661
- +15.0% vs. 2015–2019, before inflation
- Median home value
- $449,300
- Jobs located here
- n/a
- Highest market score
- 75
- Pet businesses, #160 of 2,200 scored counties
A site report maps the competitors on map listings around any address in Juneau City and Borough by name and distance, and the households and spending within reach. Or open the report at the center of Juneau City and Borough. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Juneau City and Borough has an estimated 31,609 people and 13,167 households. Population estimates show Juneau City and Borough declined 1.8% from 2020 to 2025, against +3.1% for the U.S. Median household income in Juneau City and Borough is $101,661, 26% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 15.0%, before inflation.
Relative to the U.S., household spending in Juneau City and Borough runs highest on child care and other personal services (an index of 143, where 100 is the U.S. average) and lowest on vehicle insurance (90).
Of the business types scored in Juneau City and Borough, pet businesses (75), landscaping and lawn care companies (71) and barbershops (67) have the highest Groundwork market scores. For pet businesses, that ranks #160 of 2,200 scored counties.
Juneau City and Borough is part of the Juneau area. Against the U.S., map listings per household run highest for coffee shops and cafes (2.1 times the U.S. rate) and lowest for gas stations (30% below the U.S. rate).
All 56 business types in Juneau City and Borough
Highest Groundwork market score first. Each score compares Juneau City and Borough with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Pet businesses | 75 | #160 of 2,200 | 14 | 10.6 | $1.1M | 121 | 4 |
| Landscaping and lawn care | 71 | #222 of 1,493 | 5 | 3.8 | $3.9M | 132 | 6 |
| Barbershops | 67 | #285 of 1,356 | 5 | 3.8 | $3M | 159 | Under 3 |
| Pet grooming and boarding | 67 | #296 of 1,461 | 5 | 3.8 | $3M | 117 | Under 3 |
| Fast food and sandwich shops | 66 | #495 of 2,222 | 5 | 3.8 | $11.9M | 389 | 26 |
| Auto repair and car care | 63 | #608 of 2,401 | 37 | 28.1 | $361K | 134 | 15 |
| Convenience stores | 63 | #636 of 2,261 | 7 | 5.3 | $12.3M | 157 | 5 |
| Pizza | 62 | #573 of 2,090 | 9 | 6.8 | $6.6M | 130 | 26 |
| Gas stations | 62 | #647 of 2,358 | 10 | 7.6 | $3.3M | 139 | 4 |
| Lawn, cleaning and pest control | 61 | #453 of 1,771 | 9 | 6.8 | $2.1M | 128 | 17 |
| Primary care and pediatrics | 58 | #560 of 1,656 | 8 | 6.1 | $2.4M | 133 | 17 |
| Child care and preschools | 58 | #589 of 1,611 | 9 | 6.8 | $1.2M | 121 | 9 |
| HVAC and plumbing | 57 | #593 of 1,707 | 5 | 3.8 | $8.4M | 176 | 17 |
| Spas and skin care | 55 | #697 of 1,769 | 13 | 9.9 | $1.2M | 132 | Under 3 |
| Bakeries and dessert shops | 55 | #717 of 1,889 | 7 | 5.3 | $8.5M | 205 | 19 |
| Real estate agents and brokers | 55 | #792 of 2,176 | 31 | 23.5 | Index only | 154 | 9 |
| Hair salons | 55 | #907 of 2,339 | 29 | 22.0 | $517K | 120 | 8 |
| Insurance agencies | 55 | #937 of 2,272 | 9 | 6.8 | $2.6M | 206 | 11 |
| Auto repair shops | 54 | #992 of 2,378 | 25 | 19.0 | $534K | 120 | 13 |
| Nail salons | 53 | #583 of 1,328 | 6 | 4.6 | $2.5M | 150 | 5 |
| Grocery stores | 52 | #948 of 2,070 | 11 | 8.4 | $7.9M | 85 | 5 |
| Home repair trades | 51 | #970 of 2,057 | 15 | 11.4 | $2.8M | 115 | 30 |
| Real estate | 51 | #1,042 of 2,229 | 42 | 31.9 | Index only | 143 | 16 |
| Salons, barbers and spas | 51 | #1,090 of 2,385 | 53 | 40.3 | $283K | 133 | 14 |
| Gyms | 50 | #901 of 1,792 | 13 | 9.9 | $1.4M | 105 | 6 |
| Optometrists and eye care | 47 | #741 of 1,302 | 6 | 4.6 | $3.2M | 101 | 3 |
| Sit-down restaurants | 47 | #1,316 of 2,405 | 85 | 64.6 | $698K | 105 | 24 |
| Clothing and shoe stores | 44 | #1,261 of 2,087 | 22 | 16.7 | $1.2M | 96 | 8 |
| Grocery and convenience stores | 44 | #1,439 of 2,402 | 35 | 26.6 | $2.5M | 73 | 10 |
| Doctors, dentists and clinics | 43 | #1,517 of 2,394 | 94 | 71.4 | $201K | 132 | 47 |
| Pet stores | 40 | #652 of 974 | 5 | 3.8 | $3M | 66 | Under 3 |
| Dentists and orthodontists | 40 | #1,273 of 1,886 | 16 | 12.2 | $1.2M | 120 | 16 |
| Mortgage brokers and lenders | 37 | #680 of 887 | 9 | 6.8 | Index only | 74 | Under 3 |
| Restaurants and cafes | 37 | #1,738 of 2,405 | 171 | 129.9 | $347K | 94 | 69 |
| Gyms, studios and classes | 35 | #1,647 of 2,088 | 31 | 23.5 | $573K | 87 | 15 |
| Clothing, shoes and laundry | 35 | #1,716 of 2,210 | 49 | 37.2 | $546K | 62 | 8 |
| Yoga, Pilates and fitness studios | 34 | #642 of 777 | 6 | 4.6 | $3M | 73 | 6 |
| Martial arts and dance studios | 31 | #1,125 of 1,334 | 12 | 9.1 | $1.5M | 73 | 9 |
| Chiropractors | 30 | #1,277 of 1,490 | 12 | 9.1 | $1.6M | 66 | 8 |
| Electricians | 29 | #1,001 of 1,160 | 7 | 5.3 | $6M | 50 | 13 |
| Coffee shops and cafes | 24 | #1,913 of 2,063 | 31 | 23.5 | $1.9M | 52 | 19 |
| Veterinarians | Not scored | Not scored | 4 | 3.0 | $3.7M | 137 | 4 |
| Collision repair and body shops | Not scored | Not scored | 3 | 2.3 | $4.5M | 144 | 3 |
| House cleaning | Not scored | Not scored | 3 | 2.3 | $6.4M | 101 | 11 |
| Laundromats | Not scored | Not scored | 3 | 2.3 | $8.9M | 71 | Under 3 |
| Roofing and gutters | Not scored | Not scored | 3 | 2.3 | $14M | 165 | Under 3 |
| Car washes and detailing | Not scored | Not scored | 2 | 1.5 | $6.7M | Too few | Under 3 |
| Funeral homes | Not scored | Not scored | 2 | 1.5 | $691K | Too few | Under 3 |
| Physical therapy | Not scored | Not scored | 2 | 1.5 | $9.5M | Too few | 3 |
| Property management | Not scored | Not scored | 2 | 1.5 | Index only | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 0.8 | $26.8M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 0.8 | $19.3M | Too few | Under 3 |
| Tire shops | Not scored | Not scored | 1 | 0.8 | $13.4M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Juneau City and Borough
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $13.4M | $1,014 | 106 |
| Gasoline and other fuels | $33.2M | $2,519 | 97 |
| Food away from home | $59.4M | $4,509 | 111 |
| Groceries | $86.4M | $6,564 | 104 |
| Personal care products and services | $15M | $1,139 | 113 |
| Child care and other personal services | $10.9M | $829 | 143 |
| Memberships, classes and admissions | $17.8M | $1,349 | 137 |
| Medical and dental services | $18.9M | $1,436 | 111 |
| Pets | $14.9M | $1,129 | 124 |
| Clothing, shoes and related services | $26.8M | $2,032 | 99 |
| Vehicle insurance | $23.3M | $1,768 | 90 |
| Home repairs, maintenance and insurance | $41.9M | $3,183 | 105 |
| Lawn care, cleaning and other household services | $19.3M | $1,468 | 104 |
| Rent and homeowner costs | $260.2M | $19,760 | 119 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Juneau City and Borough
- Population, 2025 estimate
- 31,609−1.8% since 2020
- Households
- 13,167
- Median age
- 41.0
- Homes lived in by their owners
- 64%
- Vehicles per household
- 1.8
- Land area
- 2,703 sq. mi.
- People per square mile
- 12
- Median household income
- $101,661+15.0% vs. 2015–2019, before inflation
- Average household income
- $128,599
- Median home value
- $449,300
- Jobs located here
- n/a
- Daytime population
- n/aResidents who don’t work, plus everyone whose job is here
Looking at a specific site in Juneau City and Borough?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Juneau City and Borough. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Alaska 8
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- Haines Borough, AK2,086 people
- Skagway Municipality, AK1,244 people
- Sitka City and Borough, AK8,368 people
- Petersburg Borough, AK3,409 people
- Wrangell City and Borough, AK2,088 people
- Prince of Wales-Hyder Census Area, AK5,715 people
- Yakutat City and Borough, AK527 people
Questions
How fast is Juneau City and Borough, AK growing?
Population estimates put Juneau City and Borough at 31,609 people in 2025, down 1.8% since 2020, against +3.1% for the U.S. It has 13,167 households. Median household income rose 15.0% from the 2015–2019 survey, before inflation.
How much do households in Juneau City and Borough, AK spend?
Households in Juneau City and Borough spend about $260.2M a year on rent and homeowner costs, $86.4M on groceries and $59.4M on food away from home. Set against the U.S., households in Juneau City and Borough spend the most on child care and other personal services (an index of 143, where 100 is the U.S. average) and the least on vehicle insurance (90).
Which business types have the highest market scores in Juneau City and Borough, AK?
The highest Groundwork market scores in Juneau City and Borough are for pet businesses (75), landscaping and lawn care companies (71) and barbershops (67). Juneau City and Borough ranks #160 of 2,200 scored counties for pet businesses.
How does Juneau City and Borough, AK compare with the U.S.?
The median household income in Juneau City and Borough is $101,661 a year, 26% above the U.S. median of $80,734. The population fell 1.8% from 2020 to 2025, against +3.1% for the U.S. The median home value is $449,300, against $332,700 for the U.S. For its number of households, Juneau City and Borough has the most map listings, relative to the U.S., for coffee shops and cafes (2.1 times the U.S. rate) and the fewest for gas stations (30% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 41 of the 56 business types have a score in Juneau City and Borough, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Juneau City and Borough. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Juneau City and Borough?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Juneau City and Borough. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.