County profile · Alaska
Sitka City and Borough, AK market data
How Sitka City and Borough compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 8,319
- −1.3% since 2020
- Households
- 3,440
- Median household income
- $101,727
- Median home value
- $450,300
- Jobs located here
- n/a
- Market scores
- Not scored
- Counties under 10,000 people aren’t given a market score, since a few businesses can swing their figures.
A site report maps the competitors on map listings around any address in Sitka City and Borough by name and distance, and the households and spending within reach. Or open the report at the center of Sitka City and Borough. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Sitka City and Borough has an estimated 8,319 people and 3,440 households. Population estimates put the population change in Sitka City and Borough from 2020 to 2025 at −1.3%, against +3.1% for the U.S. Median household income in Sitka City and Borough is $101,727, 26% above the U.S. median of $80,734.
Relative to the U.S., household spending in Sitka City and Borough runs highest on child care and other personal services (an index of 128, where 100 is the U.S. average) and lowest on vehicle insurance (84).
Counties under 10,000 people aren’t given a market score, since a few businesses can swing their figures.
Against the U.S., map listings per household run highest for grocery and convenience stores (2.8 times the U.S. rate) and lowest for medical and dental practices (55% below the U.S. rate).
All 56 business types in Sitka City and Borough
Counties under 10,000 people aren’t given a market score, since a few businesses can swing their figures. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|
| Restaurants and cafes | 51 | 148.3 | $291K | 78 | 26 |
| Sit-down restaurants | 29 | 84.3 | $512K | 77 | 13 |
| Grocery and convenience stores | 18 | 52.3 | $1.2M | 36 | 4 |
| Salons, barbers and spas | 17 | 49.4 | $220K | 104 | Under 3 |
| Doctors, dentists and clinics | 13 | 37.8 | $364K | 239 | 3 |
| Clothing, shoes and laundry | 9 | 26.2 | $735K | 83 | 5 |
| Real estate | 9 | 26.2 | Index only | 167 | 7 |
| Real estate agents and brokers | 9 | 26.2 | Index only | 133 | 4 |
| Spas and skin care | 9 | 26.2 | $416K | 48 | Under 3 |
| Gyms, studios and classes | 8 | 23.3 | $521K | 79 | 3 |
| Auto repair and car care | 7 | 20.3 | $452K | 168 | 3 |
| Clothing and shoe stores | 7 | 20.3 | $945K | 74 | 5 |
| Coffee shops and cafes | 7 | 20.3 | $2.1M | 57 | 6 |
| Hair salons | 6 | 17.4 | $625K | 145 | Under 3 |
| Grocery stores | 5 | 14.5 | $4.4M | 47 | 3 |
| Pet businesses | 5 | 14.5 | $739K | 84 | 3 |
| Martial arts and dance studios | 4 | 11.6 | $1M | 52 | 3 |
| Veterinarians | 4 | 11.6 | $924K | 34 | 3 |
| Auto repair shops | 3 | 8.7 | $1.1M | 237 | Under 3 |
| Bakeries and dessert shops | 3 | 8.7 | $4.9M | 119 | 6 |
| Chiropractors | 3 | 8.7 | $1.6M | 66 | Under 3 |
| Convenience stores | 3 | 8.7 | $7.3M | 93 | Under 3 |
| Insurance agencies | 3 | 8.7 | $1.9M | 150 | 3 |
| Pizza | 3 | 8.7 | $4.9M | 97 | 7 |
| Child care and preschools | 2 | 5.8 | $1.3M | Too few | 4 |
| Dentists and orthodontists | 2 | 5.8 | $2.4M | Too few | 3 |
| Fast food and sandwich shops | 2 | 5.8 | $7.4M | Too few | 7 |
| Gyms | 2 | 5.8 | $2.1M | Too few | Under 3 |
| Home repair trades | 2 | 5.8 | $5.1M | Too few | 8 |
| Physical therapy | 2 | 5.8 | $2.4M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | 2 | 5.8 | $2.1M | Too few | Under 3 |
| Barbershops | 1 | 2.9 | $3.7M | Too few | Under 3 |
| Car washes and detailing | 1 | 2.9 | $3.2M | Too few | Under 3 |
| Collision repair and body shops | 1 | 2.9 | $3.2M | Too few | Under 3 |
| Gas stations | 1 | 2.9 | $8M | Too few | 3 |
| House cleaning | 1 | 2.9 | $4.8M | Too few | 5 |
| HVAC and plumbing | 1 | 2.9 | $10.3M | Too few | 4 |
| Laundromats | 1 | 2.9 | $6.6M | Too few | Under 3 |
| Lawn, cleaning and pest control | 1 | 2.9 | $4.8M | Too few | 5 |
| Nail salons | 1 | 2.9 | $3.7M | Too few | Under 3 |
| Optometrists and eye care | 1 | 2.9 | $4.7M | Too few | Under 3 |
| Pet stores | 1 | 2.9 | $3.7M | Too few | Under 3 |
| Roofing and gutters | 1 | 2.9 | $10.3M | Too few | Under 3 |
| Dry cleaners | 0 | 0.0 | None listed | None listed | Under 3 |
| Electricians | 0 | 0.0 | None listed | None listed | 4 |
| Funeral homes | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | 0 | 0.0 | None listed | None listed | Under 3 |
| Landscaping and lawn care | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | 0 | 0.0 | None listed | None listed | Under 3 |
| Pet grooming and boarding | 0 | 0.0 | None listed | None listed | Under 3 |
| Primary care and pediatrics | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | 0 | 0.0 | None listed | None listed | Under 3 |
| Tire shops | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Sitka City and Borough
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $3.2M | $920 | 96 |
| Gasoline and other fuels | $8M | $2,336 | 90 |
| Food away from home | $14.8M | $4,312 | 106 |
| Groceries | $22M | $6,403 | 101 |
| Personal care products and services | $3.7M | $1,090 | 108 |
| Child care and other personal services | $2.6M | $742 | 128 |
| Memberships, classes and admissions | $4.2M | $1,212 | 123 |
| Medical and dental services | $4.7M | $1,377 | 107 |
| Pets | $3.7M | $1,075 | 118 |
| Clothing, shoes and related services | $6.6M | $1,923 | 94 |
| Vehicle insurance | $5.6M | $1,641 | 84 |
| Home repairs, maintenance and insurance | $10.3M | $2,991 | 99 |
| Lawn care, cleaning and other household services | $4.8M | $1,393 | 98 |
| Rent and homeowner costs | $65.2M | $18,967 | 114 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Sitka City and Borough
- Population, 2025 estimate
- 8,319−1.3% since 2020
- Households
- 3,440
- Median age
- 41.9
- Homes lived in by their owners
- 62%
- Vehicles per household
- 1.6
- Land area
- 2,870 sq. mi.
- People per square mile
- 3
- Median household income
- $101,727
- Average household income
- $110,277
- Median home value
- $450,300
- Jobs located here
- n/a
- Daytime population
- n/aResidents who don’t work, plus everyone whose job is here
Looking at a specific site in Sitka City and Borough?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Sitka City and Borough. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Alaska 8
- Hoonah-Angoon Census Area, AK2,311 people
- Petersburg Borough, AK3,409 people
- Juneau City and Borough, AK31,794 people
- Wrangell City and Borough, AK2,088 people
- Prince of Wales-Hyder Census Area, AK5,715 people
- Haines Borough, AK2,086 people
- Skagway Municipality, AK1,244 people
- Ketchikan Gateway Borough, AK13,768 people
Questions
How fast is Sitka City and Borough, AK growing?
Population estimates put Sitka City and Borough at 8,319 people in 2025, down 1.3% since 2020, against +3.1% for the U.S. It has 3,440 households.
How much do households in Sitka City and Borough, AK spend?
Households in Sitka City and Borough spend about $65.2M a year on rent and homeowner costs, $22M on groceries and $14.8M on food away from home. Set against the U.S., households in Sitka City and Borough spend the most on child care and other personal services (an index of 128, where 100 is the U.S. average) and the least on vehicle insurance (84).
Which business types have the highest market scores in Sitka City and Borough, AK?
The score leaves out counties under 10,000 people, where a handful of businesses would swing it.
How does Sitka City and Borough, AK compare with the U.S.?
The median household income in Sitka City and Borough is $101,727 a year, 26% above the U.S. median of $80,734. The population fell 1.3% from 2020 to 2025, against +3.1% for the U.S. The median home value is $450,300, against $332,700 for the U.S. For its number of households, Sitka City and Borough has the most map listings, relative to the U.S., for grocery and convenience stores (2.8 times the U.S. rate) and the fewest for medical and dental practices (55% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Markets with fewer than 5 map listings of the type, and counties under 10,000 people, aren’t scored, since a few businesses can swing their figures.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Sitka City and Borough. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Alaska · Every U.S. market · How we measure
Screening a site or an acquisition in Sitka City and Borough?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Sitka City and Borough. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.