Small-town market profile · Alaska
Juneau, AK area market data
Population, household spending and competition for 56 business types in the Juneau area, each scored against other small-town markets.
- Population, 2025
- 31,609
- −1.8% since 2020
- Households
- 13,167
- Median household income
- $101,661
- +15.0% vs. 2015–2019, before inflation
- Median home value
- $449,300
- Jobs located here
- n/a
- Highest market score
- 76
- Pet businesses, #24 of 527 scored small-town markets
A site report maps the competitors on map listings around any address in the Juneau area by name and distance, and the households and spending within reach. Or open the report at the center of the Juneau area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 31,609 people live in the Juneau area, in 13,167 households. Population estimates put the population change in the Juneau area from 2020 to 2025 at −1.8%, against +3.1% for the U.S. The median household income in the Juneau area is $101,661 a year, 26% above the U.S. median of $80,734. That rose 15.0% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Juneau area spend the most on child care and other personal services (an index of 143, where 100 is the U.S. average) and the least on vehicle insurance (90).
The highest Groundwork market scores in the Juneau area are for pet businesses (76), pet grooming and boarding businesses (74) and landscaping and lawn care companies (74). The Juneau area ranks #24 of 527 scored small-town markets for pet businesses.
The Juneau area is made up of one county, Juneau City and Borough. For its number of households, the Juneau area has the most map listings, relative to the U.S., for coffee shops and cafes (2.1 times the U.S. rate) and the fewest for gas stations (30% below the U.S. rate).
All 56 business types in the Juneau area
Highest Groundwork market score first. Each score compares the Juneau area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Pet businesses | 76 | #24 of 527 | 14 | 10.6 | $1.1M | 121 | 4 |
| Pet grooming and boarding | 74 | #34 of 387 | 5 | 3.8 | $3M | 117 | Under 3 |
| Landscaping and lawn care | 74 | #42 of 399 | 5 | 3.8 | $3.9M | 132 | 6 |
| Barbershops | 71 | #61 of 377 | 5 | 3.8 | $3M | 159 | Under 3 |
| Auto repair and car care | 69 | #84 of 538 | 37 | 28.1 | $361K | 134 | 15 |
| Fast food and sandwich shops | 67 | #110 of 537 | 5 | 3.8 | $11.9M | 389 | 26 |
| Convenience stores | 66 | #116 of 529 | 7 | 5.3 | $12.3M | 157 | 5 |
| Gas stations | 65 | #110 of 536 | 10 | 7.6 | $3.3M | 139 | 4 |
| Pizza | 64 | #119 of 520 | 9 | 6.8 | $6.6M | 130 | 26 |
| Child care and preschools | 61 | #134 of 454 | 9 | 6.8 | $1.2M | 121 | 9 |
| Lawn, cleaning and pest control | 60 | #138 of 481 | 9 | 6.8 | $2.1M | 128 | 17 |
| Auto repair shops | 60 | #164 of 538 | 25 | 19.0 | $534K | 120 | 13 |
| Insurance agencies | 60 | #187 of 537 | 9 | 6.8 | $2.6M | 206 | 11 |
| HVAC and plumbing | 59 | #145 of 476 | 5 | 3.8 | $8.4M | 176 | 17 |
| Primary care and pediatrics | 59 | #151 of 458 | 8 | 6.1 | $2.4M | 133 | 17 |
| Bakeries and dessert shops | 58 | #165 of 507 | 7 | 5.3 | $8.5M | 205 | 19 |
| Hair salons | 58 | #169 of 538 | 29 | 22.0 | $517K | 120 | 8 |
| Pet stores | 57 | #76 of 220 | 5 | 3.8 | $3M | 66 | Under 3 |
| Optometrists and eye care | 56 | #153 of 400 | 6 | 4.6 | $3.2M | 101 | 3 |
| Spas and skin care | 56 | #187 of 504 | 13 | 9.9 | $1.2M | 132 | Under 3 |
| Grocery stores | 55 | #221 of 506 | 11 | 8.4 | $7.9M | 85 | 5 |
| Home repair trades | 54 | #208 of 526 | 15 | 11.4 | $2.8M | 115 | 30 |
| Gyms | 54 | #215 of 506 | 13 | 9.9 | $1.4M | 105 | 6 |
| Salons, barbers and spas | 53 | #229 of 538 | 53 | 40.3 | $283K | 133 | 14 |
| Sit-down restaurants | 53 | #236 of 538 | 85 | 64.6 | $698K | 105 | 24 |
| Real estate agents and brokers | 51 | #246 of 533 | 31 | 23.5 | Index only | 154 | 9 |
| Clothing and shoe stores | 51 | #268 of 536 | 22 | 16.7 | $1.2M | 96 | 8 |
| Nail salons | 49 | #214 of 387 | 6 | 4.6 | $2.5M | 150 | 5 |
| Doctors, dentists and clinics | 49 | #275 of 538 | 94 | 71.4 | $201K | 132 | 47 |
| Yoga, Pilates and fitness studios | 48 | #62 of 112 | 6 | 4.6 | $3M | 73 | 6 |
| Grocery and convenience stores | 48 | #302 of 538 | 35 | 26.6 | $2.5M | 73 | 10 |
| Real estate | 47 | #297 of 536 | 42 | 31.9 | Index only | 143 | 16 |
| Restaurants and cafes | 44 | #335 of 538 | 171 | 129.9 | $347K | 94 | 69 |
| Dentists and orthodontists | 40 | #362 of 526 | 16 | 12.2 | $1.2M | 120 | 16 |
| Electricians | 39 | #213 of 295 | 7 | 5.3 | $6M | 50 | 13 |
| Clothing, shoes and laundry | 39 | #376 of 536 | 49 | 37.2 | $546K | 62 | 8 |
| Gyms, studios and classes | 39 | #397 of 535 | 31 | 23.5 | $573K | 87 | 15 |
| Mortgage brokers and lenders | 38 | #131 of 177 | 9 | 6.8 | Index only | 74 | Under 3 |
| Martial arts and dance studios | 35 | #300 of 378 | 12 | 9.1 | $1.5M | 73 | 9 |
| Chiropractors | 32 | #365 of 426 | 12 | 9.1 | $1.6M | 66 | 8 |
| Coffee shops and cafes | 27 | #492 of 529 | 31 | 23.5 | $1.9M | 52 | 19 |
| Veterinarians | Not scored | Not scored | 4 | 3.0 | $3.7M | 137 | 4 |
| Collision repair and body shops | Not scored | Not scored | 3 | 2.3 | $4.5M | 144 | 3 |
| House cleaning | Not scored | Not scored | 3 | 2.3 | $6.4M | 101 | 11 |
| Laundromats | Not scored | Not scored | 3 | 2.3 | $8.9M | 71 | Under 3 |
| Roofing and gutters | Not scored | Not scored | 3 | 2.3 | $14M | 165 | Under 3 |
| Car washes and detailing | Not scored | Not scored | 2 | 1.5 | $6.7M | Too few | Under 3 |
| Funeral homes | Not scored | Not scored | 2 | 1.5 | $691K | Too few | Under 3 |
| Physical therapy | Not scored | Not scored | 2 | 1.5 | $9.5M | Too few | 3 |
| Property management | Not scored | Not scored | 2 | 1.5 | Index only | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 0.8 | $26.8M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 0.8 | $19.3M | Too few | Under 3 |
| Tire shops | Not scored | Not scored | 1 | 0.8 | $13.4M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Juneau area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $13.4M | $1,014 | 106 |
| Gasoline and other fuels | $33.2M | $2,519 | 97 |
| Food away from home | $59.4M | $4,509 | 111 |
| Groceries | $86.4M | $6,564 | 104 |
| Personal care products and services | $15M | $1,139 | 113 |
| Child care and other personal services | $10.9M | $829 | 143 |
| Memberships, classes and admissions | $17.8M | $1,349 | 137 |
| Medical and dental services | $18.9M | $1,436 | 111 |
| Pets | $14.9M | $1,129 | 124 |
| Clothing, shoes and related services | $26.8M | $2,032 | 99 |
| Vehicle insurance | $23.3M | $1,768 | 90 |
| Home repairs, maintenance and insurance | $41.9M | $3,183 | 105 |
| Lawn care, cleaning and other household services | $19.3M | $1,468 | 104 |
| Rent and homeowner costs | $260.2M | $19,760 | 119 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Juneau area
- Population, 2025 estimate
- 31,609−1.8% since 2020
- Households
- 13,167
- Median age
- 41.0
- Homes lived in by their owners
- 64%
- Vehicles per household
- 1.8
- Land area
- 2,703 sq. mi.
- People per square mile
- 12
- Median household income
- $101,661+15.0% vs. 2015–2019, before inflation
- Average household income
- $128,599
- Median home value
- $449,300
- Jobs located here
- n/a
- Daytime population
- n/aResidents who don’t work, plus everyone whose job is here
Looking at a specific site in the Juneau area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Juneau area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Juneau area 1
- Juneau City and Borough, AK31,794 people
Other markets based in Alaska 3
- Anchorage, AK metro area401,964 people
- Fairbanks-College, AK metro area95,460 people
- Ketchikan, AK area13,768 people
Questions
How fast is the Juneau, AK area growing?
Population estimates put the Juneau area at 31,609 people in 2025, down 1.8% since 2020, against +3.1% for the U.S. It has 13,167 households. Against the 2015–2019 survey, median household income rose 15.0%, before inflation.
How much do households in the Juneau, AK area spend?
Households in the Juneau area spend about $260.2M a year on rent and homeowner costs, $86.4M on groceries and $59.4M on food away from home. Relative to the U.S., household spending in the Juneau area runs highest on child care and other personal services (an index of 143, where 100 is the U.S. average) and lowest on vehicle insurance (90).
Which business types have the highest market scores in the Juneau, AK area?
Of the business types scored in the Juneau area, pet businesses (76), pet grooming and boarding businesses (74) and landscaping and lawn care companies (74) have the highest Groundwork market scores. For pet businesses, that ranks #24 of 527 scored small-town markets.
How does the Juneau, AK area compare with the U.S.?
Median household income in the Juneau area is $101,661, 26% above the U.S. median of $80,734. The population fell 1.8% from 2020 to 2025, against +3.1% for the U.S. The median home value is $449,300, against $332,700 for the U.S. Against the U.S., map listings per household run highest for coffee shops and cafes (2.1 times the U.S. rate) and lowest for gas stations (30% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 41 of the 56 business types have a score in the Juneau area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Juneau area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Juneau area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Juneau area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.