Pets · County · Nebraska
Veterinarians in Morrill County, NE
The veterinarians in Morrill County, NE, the household spending behind them and how the market ranks against other counties.
Groundwork market score
Not scored
Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.
- Listings
- 3
- 0 chain locations (0%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $1.4M
- On pets · $706 a household
- Spending per listing
- $451K
- 83% below the U.S.
- Listings per 10k households
- 15.6
- 4.7 times the U.S.
- Population, 2025
- 4,404
- −3.3% since 2020
See the veterinarians around any address in Morrill County
The site report maps the veterinarians on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Morrill County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in Morrill County spend about $1.4M a year on pets, or $706 per household, 22% below the U.S. average. That is about $451K of household spending for each clinic on map listings, 83% below the U.S. figure of $2.7M. The spending figure covers all pets, not only veterinarians.
There are 3 veterinarians on map listings in Morrill County as of September 2026. That comes to 15.6 for every 10,000 households, 4.7 times the U.S. rate of 3.3.
Official counts don’t publish a figure for veterinary services in Morrill County, since they leave out counts under 3.
Population estimates show Morrill County declined 3.3% from 2020 to 2025, against +3.1% for the U.S. Counties under 10,000 people aren’t given a market score, since a few businesses can swing their figures.
How Morrill County compares
The same measures for Nebraska and the whole U.S. Spending per listing divides a year of household spending on all pets by the veterinarians counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Morrill County | Nebraska | U.S. |
|---|---|---|---|
| Listings per 10k households | 15.6 | 4.2 | 3.3 |
| Spending per listing | $451K | $2M | $2.7M |
| Households per official establishment | n/a | 2,565 | 3,767 |
| Official establishment growth, 2019–2023 | n/a | +2.6% | +6.8% |
| Population growth, 2020–2025 | −3.3% | +2.8% | +3.1% |
| Spending per household on pets | $706 | $858 | $909 |
| Median household income | $58,500 | $76,475 | $80,734 |
| Groundwork market score | Not scored | 30 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 30 chain locations
- Listings at the U.S. rate for this spending
- 1The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as veterinary services in Morrill County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Morrill County
- Population, 2025 estimate
- 4,404−3.3% since 2020
- Households
- 1,918
- Median age
- 44.4
- Homes lived in by their owners
- 77%
- Vehicles per household
- 2.2
- Land area
- 1,424 sq. mi.
- People per square mile
- 3
- Median household income
- $58,500
- Average household income
- $72,731
- Median home value
- $116,100
- Jobs located here
- 1,427
- Daytime population
- 4,118Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Morrill County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the veterinarians on map listings by name and distance.
Or open the report at the center of Morrill County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardVeterinarians across Nebraska
Every Nebraska market ranked →The highest-scoring counties in Nebraska for veterinarians, numbered among those based in Nebraska, with Morrill County marked.
Top counties in Nebraska
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sarpy County, NE | 88 | 18 | 2.4 | $4.2M | +9.0% | #20 of 1,485 |
| 2Douglas County, NE | 65 | 84 | 3.5 | $2.6M | +3.6% | #384 of 1,485 |
| 3Lancaster County, NE | 63 | 47 | 3.5 | $2.4M | +3.4% | #435 of 1,485 |
| 4Dodge County, NE | 56 | 5 | 3.3 | $2.4M | +2.6% | #583 of 1,485 |
| 5Hall County, NE | 51 | 7 | 2.8 | $2.8M | +1.4% | #707 of 1,485 |
| 6Madison County, NE | 33 | 6 | 4.1 | $1.9M | +1.6% | #1,133 of 1,485 |
| 7Platte County, NE | 33 | 7 | 5.1 | $1.6M | +3.9% | #1,147 of 1,485 |
| 8Otoe County, NE | 32 | 5 | 7.8 | $1.1M | +3.9% | #1,175 of 1,485 |
| 9Scotts Bluff County, NE | 31 | 5 | 3.3 | $2.2M | −1.3% | #1,178 of 1,485 |
| 10Lincoln County, NE | 30 | 5 | 3.4 | $2.3M | −3.6% | #1,203 of 1,485 |
| Morrill County, NE | Not scored | 3 | 15.6 | $451K | −3.3% |
Other business types in Morrill County
None has a Groundwork market score here. Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses
- Veterinarians
- Pet grooming and boarding
- Pet stores
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many veterinarians are in Morrill County, NE?
As of September 2026, map listings count 3 veterinarians in Morrill County. The listings count veterinary clinics and animal hospitals. No official count is published for veterinary services in Morrill County: counts under 3 are left out.
How much do households in Morrill County, NE spend on pets?
About $1.4M a year, or $706 per household. That is 22% below the U.S. average (an index of 78, where 100 is the U.S. average). Spread across the 3 veterinarians on map listings, it comes to $451K per clinic. That spending covers all pets, which veterinarians share with other businesses in the trade. It is estimated from the incomes of the 1,918 households in Morrill County and national spending patterns by income.
How does Morrill County, NE compare with the U.S. for veterinarians?
Morrill County has 15.6 veterinarians per 10,000 households, 4.7 times the U.S. rate of 3.3. Spending per clinic is $451K, 83% below the U.S. figure of $2.7M. At the U.S. ratio of veterinarians to household spending, Morrill County would have about 1, against 3 on map listings.
How fast is Morrill County, NE growing?
Population estimates put Morrill County at 4,404 people in 2025, down 3.3% since 2020, against +3.1% for the U.S. It has 1,918 households. Median household income in Morrill County is $58,500, 28% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The score leaves out counties under 10,000 people, where a handful of businesses would swing it.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Morrill County. It maps the veterinarians on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for veterinarians · All 56 business types in Morrill County
Screening a site or an acquisition in Morrill County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Morrill County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.