Groundwork

Child care · County · Nebraska

Child care centers and preschools in Morrill County, NE

Competitor counts, household spending and official business counts for child care centers and preschools in Morrill County, NE, set against other counties and the U.S.

Groundwork market score

Not scored

Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.

Listings
2
2 chain locations (100%)
Official establishments
4
Businesses with payroll, 2023
Household spending a year
$595K
On child care and other personal services · $310 a household
Spending per listing
$297K
Too few listings to compare
Listings per 10k households
10.4
Too few listings to compare
Population, 2025
4,404
−3.3% since 2020

See the child care centers and preschools around any address in Morrill County

The site report maps the child care centers and preschools on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Morrill County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

At $310 per household (47% below the U.S. average), households in Morrill County spend about $595K a year on child care and other personal services. That is about $297K of household spending for each center on map listings.

There are 2 child care centers and preschools on map listings in Morrill County as of September 2026. That is 10.4 per 10,000 households.

The official count of businesses with payroll classed as child care services in Morrill County was 4 in 2023. That is one for every 480 households, against one for every 1,573 across the U.S. Official counts list 5 one-person businesses without payroll.

Between 2020 and 2025, the population of Morrill County declined 3.3%, against +3.1% for the U.S. Counties under 10,000 people aren’t given a market score, since a few businesses can swing their figures.

How Morrill County compares

The same measures for Nebraska and the whole U.S. Spending per listing divides a year of household spending on all child care and other personal services by the child care centers and preschools counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Child care and preschools in Morrill County, NE compared with Nebraska and the U.S.
MeasureMorrill CountyNebraskaU.S.
Listings per 10k households10.47.45.8
Spending per listing$297K$566K$1M
Households per official establishment4801,0801,573
Official establishment growth, 2019–2023n/a+5.1%+5.7%
Population growth, 2020–2025−3.3%+2.8%+3.1%
Spending per household on child care and other personal services$310$421$581
Median household income$58,500$76,475$80,734
Groundwork market scoreNot scored20

Official counts and lending

Businesses

Official establishments, 2019 to 2023
4
Employees, 2023
19
Annual payroll, 2023
$383K
One-person businesses, 2023
5Businesses with no payroll
Map listings, September 2026
22 chain locations
Listings at the U.S. rate for this spending
1The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as child care services in Morrill County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Morrill County

Population, 2025 estimate
4,404−3.3% since 2020
Households
1,918
Median age
44.4
Homes lived in by their owners
77%
Vehicles per household
2.2
Land area
1,424 sq. mi.
People per square mile
3
Median household income
$58,500
Average household income
$72,731
Median home value
$116,100
Jobs located here
1,427
Daytime population
4,118Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Morrill County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the child care centers and preschools on map listings by name and distance.

Or open the report at the center of Morrill County. Signed out, you see a blurred preview; on an account, each report is one action.

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Child care and preschools across Nebraska

Every Nebraska market ranked →

The highest-scoring counties in Nebraska for child care centers and preschools, numbered among those based in Nebraska, with Morrill County marked.

Top counties in Nebraska

Counties in Nebraska ranked for child care centers and preschools by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Cass County, NE5176.5$755K+3.9%#803 of 1,611
2Hall County, NE46145.7$644K+1.4%#942 of 1,611
3Lancaster County, NE41745.5$737K+3.4%#1,066 of 1,611
4Gage County, NE4155.4$654K+0.2%#1,073 of 1,611
5Sarpy County, NE41699.3$583K+9.0%#1,083 of 1,611
6Saunders County, NE4077.9$599K+6.0%#1,116 of 1,611
7Washington County, NE371011.9$425K+1.8%#1,174 of 1,611
8Platte County, NE36107.3$495K+3.9%#1,199 of 1,611
9Buffalo County, NE35105.0$788K+1.9%#1,207 of 1,611
10Douglas County, NE351958.2$573K+3.6%#1,224 of 1,611
Morrill County, NENot scored210.4$297K−3.3%

Other business types in Morrill County

None has a Groundwork market score here. Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.

Questions

How many child care centers and preschools are in Morrill County, NE?

As of September 2026, map listings count 2 child care centers and preschools in Morrill County. The listings count day care centers and preschools. Official counts show 4 businesses with payroll classed as child care services in 2023. Official counts also show 5 one-person businesses without payroll.

How much do households in Morrill County, NE spend on child care and other personal services?

About $595K a year, or $310 per household. That is 47% below the U.S. average (an index of 53, where 100 is the U.S. average). Spread across the 2 child care centers and preschools on map listings, it comes to $297K per center. It is estimated from the incomes of the 1,918 households in Morrill County and national spending patterns by income.

How does Morrill County, NE compare with the U.S. for child care centers and preschools?

Morrill County has 2 child care centers and preschools on map listings, too few for a steady comparison with the U.S. rate. At the U.S. ratio of child care centers and preschools to household spending, Morrill County would have about 1, against 2 on map listings. There is one business with payroll in the industry for every 480 households, against one for every 1,573 across the U.S.

How fast is Morrill County, NE growing?

Population estimates put Morrill County at 4,404 people in 2025, down 3.3% since 2020, against +3.1% for the U.S. It has 1,918 households. Median household income in Morrill County is $58,500, 28% below the U.S. median of $80,734.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The score leaves out counties under 10,000 people, where a handful of businesses would swing it.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Morrill County. It maps the child care centers and preschools on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for child care centers and preschools · All 56 business types in Morrill County

Screening a site or an acquisition in Morrill County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Morrill County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.