Auto · Small-town market · Kansas
Tire shops in the Emporia, KS area
Competitor counts, household spending and official business counts for tire shops in the Emporia, KS area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 44 out of 100: Lower middle
Ranked #268 of 431 scored small-town markets
#4 of 9 scored small-town markets based in Kansas
- Listings
- 9
- 4 chain locations (44%)
- Official establishments
- 4
- Businesses with payroll, 2023
- Household spending a year
- $15.8M
- On vehicle maintenance and repairs · $1,080 a household
- Spending per listing
- $1.8M
- 30% below the U.S.
- Listings per 10k households
- 6.2
- 63% above the U.S.
- Population, 2025
- 34,838
- +0.4% since 2020
See the tire shops around any address in the Emporia area
The site report maps the tire shops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Emporia area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on vehicle maintenance and repairs in the Emporia area comes to about $15.8M a year: $1,080 per household, 13% above the U.S. average. That is about $1.8M of household spending for each shop on map listings, 30% below the U.S. figure of $2.5M. The spending figure covers all vehicle maintenance and repairs, not only tire shops.
There are 9 tire shops on map listings in the Emporia area as of September 2026. Of those, 4 are chain locations, or 44%, against 39% across the U.S. Per 10,000 households, that is 6.2, 63% above the U.S. rate of 3.8.
In 2023, official counts showed 4 businesses with payroll in the Emporia area classed as tire dealers. That is one for every 3,657 households, against one for every 6,381 across the U.S.
Population estimates show the Emporia area grew 0.4% from 2020 to 2025, slower than the U.S. (+3.1%). For tire shops, the Emporia area has a Groundwork market score of 44 (lower middle): #268 of 431 scored small-town markets and #4 of 9 scored small-town markets based in Kansas.
How the Emporia area compares
The same measures for Kansas and the whole U.S. Spending per listing divides a year of household spending on all vehicle maintenance and repairs by the tire shops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Emporia area | Kansas | U.S. |
|---|---|---|---|
| Listings per 10k households | 6.2 | 4.5 | 3.8 |
| Spending per listing | $1.8M | $2.5M | $2.5M |
| Households per official establishment | 3,657 | 4,516 | 6,381 |
| Official establishment growth, 2019–2023 | n/a | +5.3% | −0.4% |
| Population growth, 2020–2025 | +0.4% | +1.3% | +3.1% |
| Spending per household on vehicle maintenance and repairs | $1,080 | $1,140 | $958 |
| Median household income | $59,354 | $74,275 | $80,734 |
| Groundwork market score | 44 | 40 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 4
- Employees, 2023
- 30
- Annual payroll, 2023
- $1.6M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 94 chain locations
- Listings at the U.S. rate for this spending
- 6The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as tire dealers in the Emporia area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Emporia area
- Population, 2025 estimate
- 34,838+0.4% since 2020
- Households
- 14,628
- Median age
- 37.2
- Homes lived in by their owners
- 59%
- Vehicles per household
- 2.0
- Land area
- 1,621 sq. mi.
- People per square mile
- 21
- Median household income
- $59,354+28.4% vs. 2015–2019, before inflation
- Average household income
- $73,516
- Median home value
- $146,700
- Jobs located here
- 16,443
- Daytime population
- 32,429Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Emporia area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the tire shops on map listings by name and distance.
Or open the report at the center of the Emporia area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardTire shops across Kansas
Every Kansas market ranked →The highest-scoring small-town markets in Kansas for tire shops, numbered among those based in Kansas, with the Emporia area marked.
Top small-town markets in Kansas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Hutchinson, KS | 63 | 9 | 3.5 | $3.2M | −0.6% | #125 of 431 |
| 2Salina, KS | 55 | 11 | 4.4 | $2.4M | −1.4% | #176 of 431 |
| 3Pittsburg, KS | 53 | 7 | 4.4 | $2.4M | +0.1% | #193 of 431 |
| 4Emporia, KS | 44 | 9 | 6.2 | $1.8M | +0.4% | #268 of 431 |
| 5Arkansas City-Winfield, KS | 43 | 9 | 6.7 | $1.7M | −0.4% | #275 of 431 |
| 6Dodge City, KS | 41 | 8 | 6.8 | $1.7M | −0.6% | #292 of 431 |
| 7Garden City, KS | 28 | 11 | 8.3 | $1.4M | −2.1% | #365 of 431 |
| 8Great Bend, KS | 25 | 10 | 9.6 | $1.1M | −2.5% | #377 of 431 |
| 9Liberal, KS | 22 | 8 | 11.0 | $983K | −3.6% | #390 of 431 |
Other business types in the Emporia area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many tire shops are in the Emporia, KS area?
As of September 2026, map listings count 9 tire shops in the Emporia area. 4 of them (44%) are chain locations. The listings count tire shops and tire dealers. Official counts show 4 businesses with payroll classed as tire dealers in 2023.
How much do households in the Emporia, KS area spend on vehicle maintenance and repairs?
About $15.8M a year, or $1,080 per household. That is 13% above the U.S. average (an index of 113, where 100 is the U.S. average). Spread across the 9 tire shops on map listings, it comes to $1.8M per shop. That spending covers all vehicle maintenance and repairs, which tire shops share with other businesses in the trade. It is estimated from the incomes of the 14,628 households in the Emporia area and national spending patterns by income.
How does the Emporia, KS area compare with the U.S. for tire shops?
The Emporia area has 6.2 tire shops per 10,000 households, 63% above the U.S. rate of 3.8. Spending per shop is $1.8M, 30% below the U.S. figure of $2.5M. At the U.S. ratio of tire shops to household spending, the Emporia area would have about 6, against 9 on map listings. There is one business with payroll in the industry for every 3,657 households, against one for every 6,381 across the U.S.
How fast is the Emporia, KS area growing?
Population estimates put the Emporia area at 34,838 people in 2025, up 0.4% since 2020, slower than the U.S. (+3.1%). It has 14,628 households. The median household income in the Emporia area is $59,354 a year, 26% below the U.S. median of $80,734. That rose 28.4% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Emporia area scores 44 for tire shops (lower middle), #268 of 431 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Emporia area. It maps the tire shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for tire shops · All 56 business types in the Emporia area
Screening a site or an acquisition in the Emporia area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Emporia area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.