Groundwork

Food and drink · Metro area · Iowa

Sit-down restaurants in the Des Moines-West Des Moines, IA metro area

The sit-down restaurants in the Des Moines-West Des Moines, IA metro area, the household spending behind them and how the market ranks against other metro areas.

Groundwork market score · out of 100

Score 71 out of 100: Upper middle

Ranked #45 of 387 scored metro areas
#1 of 8 scored metro areas based in Iowa

Listings
1,610
606 chain locations (38%)
Official establishments
531
+0.8% since 2019
Household spending a year
$1.3B
On food away from home · $4,243 a household
Spending per listing
$777K
17% above the U.S.
Listings per 10k households
54.6
11% below the U.S.
Population, 2025
758,539
+6.7% since 2020

See the sit-down restaurants around any address in the Des Moines-West Des Moines metro area

The site report maps the sit-down restaurants on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Des Moines-West Des Moines metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Household spending on food away from home in the Des Moines-West Des Moines metro area comes to about $1.3B a year: $4,243 per household, 4% above the U.S. average. Spread across 1,610 sit-down restaurants, that is $777K per restaurant, 17% above the U.S. figure of $664K. The spending figure covers all food away from home, not only sit-down restaurants.

The Des Moines-West Des Moines metro area has 1,610 sit-down restaurants on map listings as of September 2026. Chain locations make up 38% of them, against 29% across the U.S. That is 54.6 per 10,000 households, 11% below the U.S. rate of 61.3.

The official count of businesses with payroll classed as full-service restaurants in the Des Moines-West Des Moines metro area was 531 in 2023, up 0.8% from 2019. That is one for every 555 households, against one for every 500 across the U.S. Another 96 one-person businesses have no payroll, by official counts. Since fiscal 2022, 29 SBA-backed loans worth $12.9M have gone to businesses classed as full-service restaurants in the Des Moines-West Des Moines metro area.

Population estimates put the population change in the Des Moines-West Des Moines metro area from 2020 to 2025 at +6.7%, faster than the U.S. (+3.1%). The Des Moines-West Des Moines metro area scores 71 (upper middle) on the Groundwork market score for sit-down restaurants, ranking #45 of 387 scored metro areas and #1 of 8 scored metro areas based in Iowa. That puts it in the top quarter of metro areas.

How the Des Moines-West Des Moines metro area compares

The same measures for Iowa and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the sit-down restaurants counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Sit-down restaurants in Des Moines-West Des Moines, IA metro area compared with Iowa and the U.S.
MeasureDes Moines-West Des Moines metro areaIowaU.S.
Listings per 10k households54.652.961.3
Spending per listing$777K$733K$664K
Households per official establishment555535500
Official establishment growth, 2019–2023+0.8%−2.5%+1.5%
Population growth, 2020–2025+6.7%+1.5%+3.1%
Spending per household on food away from home$4,243$3,880$4,070
Median household income$85,890$75,059$80,734
Groundwork market score7151

Official counts and lending

Businesses

Official establishments, 2019 to 2023
531+0.8% over the period
Employees, 2023
11,950
Annual payroll, 2023
$292.4M
One-person businesses, 2023
96Businesses with no payroll
Map listings, September 2026
1,610606 chain locations
Listings at the U.S. rate for this spending
1,885The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
29
Amount
$12.9M

SBA-backed loans to businesses classed as full-service restaurants in the Des Moines-West Des Moines metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Des Moines-West Des Moines metro area

Population, 2025 estimate
758,539+6.7% since 2020
Households
294,814
Median age
37.7
Homes lived in by their owners
69%
Vehicles per household
1.9
Land area
3,613 sq. mi.
People per square mile
202
Median household income
$85,890+22.5% vs. 2015–2019, before inflation
Average household income
$112,632
Median home value
$267,400
Jobs located here
392,636
Daytime population
765,807Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Des Moines-West Des Moines metro area?

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Sit-down restaurants across Iowa

Every Iowa market ranked →

The highest-scoring metro areas in Iowa for sit-down restaurants, numbered among those based in Iowa (a market based in another state is listed without a number), with the Des Moines-West Des Moines metro area marked.

Top metro areas in Iowa

Metro areas in Iowa ranked for sit-down restaurants by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
Omaha, NE-IA732,00351.4$819K+4.2%#33 of 387
1Des Moines-West Des Moines, IA711,61054.6$777K+6.7%#45 of 387
2Ames, IA6425751.6$751K+2.2%#89 of 387
3Waterloo-Cedar Falls, IA5933448.1$774K+0.5%#118 of 387
4Dubuque, IA5820550.0$785K+0.1%#124 of 387
5Cedar Rapids, IA5159251.9$767K+1.0%#176 of 387
6Sioux City, IA-NE-SD4331256.2$678K+1.0%#244 of 387
7Iowa City, IA4343359.9$667K+4.1%#247 of 387
8Davenport-Moline-Rock Island, IA-IL3690055.7$688K−0.9%#297 of 387

Other business types in the Des Moines-West Des Moines metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many sit-down restaurants are in the Des Moines-West Des Moines, IA metro area?

Map listings as of September 2026 show 1,610 sit-down restaurants in the Des Moines-West Des Moines metro area. 606 of them (38%) are chain locations. The listings count restaurants of every cuisine, pizza included. Official counts show 531 businesses with payroll classed as full-service restaurants in 2023, up 0.8% from 2019. Official counts list 96 one-person businesses without payroll.

How much do households in the Des Moines-West Des Moines, IA metro area spend on food away from home?

About $1.3B a year, or $4,243 per household. That is 4% above the U.S. average (an index of 104, where 100 is the U.S. average). Spread across the 1,610 sit-down restaurants on map listings, it comes to $777K per restaurant. That spending covers all food away from home, which sit-down restaurants share with other businesses in the trade. It is estimated from the incomes of the 294,814 households in the Des Moines-West Des Moines metro area and national spending patterns by income.

How does the Des Moines-West Des Moines, IA metro area compare with the U.S. for sit-down restaurants?

The Des Moines-West Des Moines metro area has 54.6 sit-down restaurants per 10,000 households, 11% below the U.S. rate of 61.3. Spending per restaurant is $777K, 17% above the U.S. figure of $664K. At the U.S. ratio of sit-down restaurants to household spending, the Des Moines-West Des Moines metro area would have about 1,885, against 1,610 on map listings. There is one business with payroll in the industry for every 555 households, against one for every 500 across the U.S. The official count rose 0.8% from 2019 to 2023, against +1.5% for the U.S.

How fast is the Des Moines-West Des Moines, IA metro area growing?

Population estimates put the Des Moines-West Des Moines metro area at 758,539 people in 2025, up 6.7% since 2020, faster than the U.S. (+3.1%). It has 294,814 households. Median household income in the Des Moines-West Des Moines metro area is $85,890, 6% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 22.5%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Des Moines-West Des Moines metro area scores 71 for sit-down restaurants (upper middle), #45 of 387 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Des Moines-West Des Moines metro area. It maps the sit-down restaurants on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for sit-down restaurants · All 56 business types in the Des Moines-West Des Moines metro area

Screening a site or an acquisition in the Des Moines-West Des Moines metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Des Moines-West Des Moines metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.