Food and drink · Metro area · California
Sit-down restaurants in the San Diego-Chula Vista-Carlsbad, CA metro area
The sit-down restaurants in the San Diego-Chula Vista-Carlsbad, CA metro area, the household spending behind them and how the market ranks against other metro areas.
Groundwork market score · out of 100
Score 35 out of 100: Lower middle
Ranked #311 of 387 scored metro areas
#18 of 25 scored metro areas based in California
- Listings
- 8,880
- 2,231 chain locations (25%)
- Official establishments
- 2,650
- −0.1% since 2019
- Household spending a year
- $5.5B
- On food away from home · $4,696 a household
- Spending per listing
- $619K
- 7% below the U.S.
- Listings per 10k households
- 75.8
- 24% above the U.S.
- Population, 2025
- 3,282,248
- −0.6% since 2020
See the sit-down restaurants around any address in the San Diego-Chula Vista-Carlsbad metro area
The site report maps the sit-down restaurants on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the San Diego-Chula Vista-Carlsbad metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The San Diego-Chula Vista-Carlsbad metro area scores 35 (lower middle) on the Groundwork market score for sit-down restaurants, ranking #311 of 387 scored metro areas and #18 of 25 scored metro areas based in California. That puts it in the bottom quarter of metro areas.
Map listings as of September 2026 show 8,880 sit-down restaurants in the San Diego-Chula Vista-Carlsbad metro area. 2,231 of them (25%) are chain locations, against 29% across the U.S. That is 75.8 per 10,000 households, 24% above the U.S. rate of 61.3.
At $4,696 per household (15% above the U.S. average), households in the San Diego-Chula Vista-Carlsbad metro area spend about $5.5B a year on food away from home. That works out to $619K per restaurant, 7% below the U.S. figure of $664K. That spending covers all food away from home, which sit-down restaurants share with other businesses in the trade.
Official counts show 2,650 businesses with payroll classed as full-service restaurants in the San Diego-Chula Vista-Carlsbad metro area in 2023, down 0.1% from 2019. That is one for every 442 households, against one for every 500 across the U.S. Since fiscal 2022, 138 SBA-backed loans worth $93.7M have gone to businesses classed as full-service restaurants in the San Diego-Chula Vista-Carlsbad metro area. Population estimates show the San Diego-Chula Vista-Carlsbad metro area declined 0.6% from 2020 to 2025, against +3.1% for the U.S.
How the San Diego-Chula Vista-Carlsbad metro area compares
The same measures for California and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the sit-down restaurants counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | San Diego-Chula Vista-Carlsbad metro area | California | U.S. |
|---|---|---|---|
| Listings per 10k households | 75.8 | 73.9 | 61.3 |
| Spending per listing | $619K | $617K | $664K |
| Households per official establishment | 442 | 432 | 500 |
| Official establishment growth, 2019–2023 | −0.1% | −1.9% | +1.5% |
| Population growth, 2020–2025 | −0.6% | −0.4% | +3.1% |
| Spending per household on food away from home | $4,696 | $4,559 | $4,070 |
| Median household income | $106,268 | $99,122 | $80,734 |
| Groundwork market score | 35 | 34 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 2,650−0.1% over the period
- Employees, 2023
- 63,776
- Annual payroll, 2023
- $2.1B
- One-person businesses, 2023
- 388Businesses with no payroll
- Map listings, September 2026
- 8,8802,231 chain locations
- Listings at the U.S. rate for this spending
- 8,289The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 138
- Amount
- $93.7M
SBA-backed loans to businesses classed as full-service restaurants in the San Diego-Chula Vista-Carlsbad metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the San Diego-Chula Vista-Carlsbad metro area
- Population, 2025 estimate
- 3,282,248−0.6% since 2020
- Households
- 1,171,278
- Median age
- 38.9
- Homes lived in by their owners
- 55%
- Vehicles per household
- 1.9
- Land area
- 4,211 sq. mi.
- People per square mile
- 781
- Median household income
- $106,268+34.6% vs. 2015–2019, before inflation
- Average household income
- $141,250
- Median home value
- $854,700
- Jobs located here
- 1,516,991
- Daytime population
- 3,269,716Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the San Diego-Chula Vista-Carlsbad metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the sit-down restaurants on map listings by name and distance.
Or open the report at the center of the San Diego-Chula Vista-Carlsbad metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSit-down restaurants across California
Every California market ranked →The highest-scoring metro areas in California for sit-down restaurants, numbered among those based in California, with the San Diego-Chula Vista-Carlsbad metro area marked.
Top metro areas in California
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Yuba City, CA | 81 | 258 | 41.7 | $935K | +3.3% | #14 of 387 |
| 2Stockton-Lodi, CA | 77 | 1,321 | 53.9 | $797K | +5.5% | #22 of 387 |
| 3Merced, CA | 66 | 406 | 47.2 | $750K | +5.1% | #75 of 387 |
| 4Vallejo, CA | 64 | 871 | 55.3 | $816K | +0.6% | #87 of 387 |
| 5Riverside-San Bernardino-Ontario, CA | 58 | 8,730 | 60.2 | $700K | +3.5% | #128 of 387 |
| 6Sacramento-Roseville-Folsom, CA | 54 | 5,508 | 62.5 | $712K | +3.2% | #158 of 387 |
| 7Hanford-Corcoran, CA | 54 | 237 | 53.8 | $679K | +1.0% | #161 of 387 |
| 8Fresno, CA | 49 | 2,286 | 61.8 | $621K | +3.2% | #203 of 387 |
| 9Chico, CA | 48 | 447 | 53.7 | $693K | −0.5% | #210 of 387 |
| 10Oxnard-Thousand Oaks-Ventura, CA | 47 | 1,824 | 65.1 | $735K | −1.5% | #212 of 387 |
| 18San Diego-Chula Vista-Carlsbad, CA | 35 | 8,880 | 75.8 | $619K | −0.6% | #311 of 387 |
Other business types in the San Diego-Chula Vista-Carlsbad metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
- Restaurants and cafes36
- Sit-down restaurants35
- Fast food and sandwich shops52
- Pizza55
- Coffee shops and cafes29
- Bakeries and dessert shops40
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many sit-down restaurants are in the San Diego-Chula Vista-Carlsbad, CA metro area?
There are 8,880 sit-down restaurants on map listings in the San Diego-Chula Vista-Carlsbad metro area as of September 2026. 2,231 of them (25%) are chain locations. The listings count restaurants of every cuisine, pizza included. Official counts show 2,650 businesses with payroll classed as full-service restaurants in 2023, down 0.1% from 2019. Official counts list 388 one-person businesses without payroll.
How much do households in the San Diego-Chula Vista-Carlsbad, CA metro area spend on food away from home?
About $5.5B a year, or $4,696 per household. That is 15% above the U.S. average (an index of 115, where 100 is the U.S. average). Spread across the 8,880 sit-down restaurants on map listings, it comes to $619K per restaurant. The spending figure covers all food away from home, not only sit-down restaurants. It is estimated from the incomes of the 1,171,278 households in the San Diego-Chula Vista-Carlsbad metro area and national spending patterns by income.
How does the San Diego-Chula Vista-Carlsbad, CA metro area compare with the U.S. for sit-down restaurants?
The San Diego-Chula Vista-Carlsbad metro area has 75.8 sit-down restaurants per 10,000 households, 24% above the U.S. rate of 61.3. Spending per restaurant is $619K, 7% below the U.S. figure of $664K. At the national ratio of sit-down restaurants to household spending, the San Diego-Chula Vista-Carlsbad metro area would have about 8,289, against 8,880 on map listings. There is one business with payroll in the industry for every 442 households, against one for every 500 across the U.S. The official count fell 0.1% from 2019 to 2023, against +1.5% for the U.S.
How fast is the San Diego-Chula Vista-Carlsbad, CA metro area growing?
Population estimates put the San Diego-Chula Vista-Carlsbad metro area at 3,282,248 people in 2025, down 0.6% since 2020, against +3.1% for the U.S. It has 1,171,278 households. The median household income in the San Diego-Chula Vista-Carlsbad metro area is $106,268 a year, 32% above the U.S. median of $80,734. That rose 34.6% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The San Diego-Chula Vista-Carlsbad metro area scores 35 for sit-down restaurants (lower middle), #311 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the San Diego-Chula Vista-Carlsbad metro area. It maps the sit-down restaurants on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for sit-down restaurants · All 56 business types in the San Diego-Chula Vista-Carlsbad metro area
Screening a site or an acquisition in the San Diego-Chula Vista-Carlsbad metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the San Diego-Chula Vista-Carlsbad metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.