Groundwork

Pets · Small-town market · Oklahoma

Pet stores in the Ada, OK area

Competitor counts, household spending and official business counts for pet stores in the Ada, OK area, set against other small-town markets and the U.S.

Groundwork market score

Not scored

The score needs at least 5 listings; this market has 4.

Listings
4
3 chain locations (75%)
Official establishments
4
Businesses with payroll, 2023
Household spending a year
$11.9M
On pets · $789 a household
Spending per listing
$3M
34% below the U.S.
Listings per 10k households
2.6
30% above the U.S.
Population, 2025
38,528
+1.2% since 2020

See the pet stores around any address in the Ada area

The site report maps the pet stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Ada area. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 4 pet stores in the Ada area. That is 2.6 per 10,000 households, 30% above the U.S. rate of 2.0.

At $789 per household (13% below the U.S. average), households in the Ada area spend about $11.9M a year on pets. That is about $3M of household spending for each store on map listings, 34% below the U.S. figure of $4.5M. That spending covers all pets, which pet stores share with other businesses in the trade.

In 2023, official counts showed 4 businesses with payroll in the Ada area classed as pet and pet supplies stores. That is one for every 3,784 households, against one for every 13,024 across the U.S.

Population estimates show the Ada area grew 1.2% from 2020 to 2025, slower than the U.S. (+3.1%). With 4 pet stores on map listings, the Ada area isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.

How the Ada area compares

The same measures for Oklahoma and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Pet stores in Ada, OK area compared with Oklahoma and the U.S.
MeasureAda areaOklahomaU.S.
Listings per 10k households2.61.92.0
Spending per listing$3M$4.3M$4.5M
Households per official establishment3,78416,27513,024
Official establishment growth, 2019–2023n/a+11.6%−1.6%
Population growth, 2020–2025+1.2%+4.0%+3.1%
Spending per household on pets$789$832$909
Median household income$63,017$65,039$80,734
Groundwork market scoreNot scored58

Official counts and lending

Businesses

Official establishments, 2019 to 2023
4
Employees, 2023
12
Annual payroll, 2023
$274K
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
43 chain locations
Listings at the U.S. rate for this spending
3The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as pet and pet supplies stores in the Ada area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Ada area

Population, 2025 estimate
38,528+1.2% since 2020
Households
15,134
Median age
38.1
Homes lived in by their owners
66%
Vehicles per household
1.9
Land area
720 sq. mi.
People per square mile
53
Median household income
$63,017+25.1% vs. 2015–2019, before inflation
Average household income
$80,010
Median home value
$175,400
Jobs located here
20,048
Daytime population
41,723Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Ada area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet stores on map listings by name and distance.

Or open the report at the center of the Ada area. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Pet stores across Oklahoma

Every Oklahoma market ranked →

The highest-scoring small-town markets in Oklahoma for pet stores, numbered among those based in Oklahoma, with the Ada area marked.

Top small-town markets in Oklahoma

Small-town markets in Oklahoma ranked for pet stores by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Stillwater, OK6861.8$4M+2.8%#39 of 220
2Ardmore, OK4763.2$2.5M+1.8%#115 of 220
3Muskogee, OK4662.3$3.1M+0.7%#119 of 220
Ada, OKNot scored42.6$3M+1.2%

Other business types in the Ada area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many pet stores are in the Ada, OK area?

There are 4 pet stores on map listings in the Ada area as of September 2026. The listings count pet stores. Official counts show 4 businesses with payroll classed as pet and pet supplies stores in 2023.

How much do households in the Ada, OK area spend on pets?

About $11.9M a year, or $789 per household. That is 13% below the U.S. average (an index of 87, where 100 is the U.S. average). Spread across the 4 pet stores on map listings, it comes to $3M per store. The spending figure covers all pets, not only pet stores. It is estimated from the incomes of the 15,134 households in the Ada area and national spending patterns by income.

How does the Ada, OK area compare with the U.S. for pet stores?

The Ada area has 2.6 pet stores per 10,000 households, 30% above the U.S. rate of 2.0. Spending per store is $3M, 34% below the U.S. figure of $4.5M. At the national ratio of pet stores to household spending, the Ada area would have about 3, against 4 on map listings. There is one business with payroll in the industry for every 3,784 households, against one for every 13,024 across the U.S.

How fast is the Ada, OK area growing?

Population estimates put the Ada area at 38,528 people in 2025, up 1.2% since 2020, slower than the U.S. (+3.1%). It has 15,134 households. Median household income in the Ada area is $63,017, 22% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.1%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Ada area has no market score for pet stores: the score needs at least 5 on map listings, and it has 4.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Ada area. It maps the pet stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for pet stores · All 56 business types in the Ada area

Screening a site or an acquisition in the Ada area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Ada area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.