Food and drink · County · Nebraska
Restaurants and cafes in Rock County, NE
Competitor counts, household spending and official business counts for restaurants and cafes in Rock County, NE, set against other counties and the U.S.
Groundwork market score
Not scored
Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.
- Listings
- 2
- 0 chain locations (0%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $2.1M
- On food away from home · $3,462 a household
- Spending per listing
- $1M
- Too few listings to compare
- Listings per 10k households
- 33.3
- Too few listings to compare
- Population, 2025
- 1,259
- −0.7% since 2020
See the restaurants and cafes around any address in Rock County
The site report maps the restaurants and cafes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Rock County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on food away from home in Rock County comes to about $2.1M a year: $3,462 per household, 15% below the U.S. average. That is about $1M of household spending for each restaurant on map listings.
Rock County has 2 restaurants and cafes on map listings as of September 2026. That is 33.3 per 10,000 households.
Official counts don’t publish a figure for restaurants and other eating places in Rock County, since they leave out counts under 3.
Population estimates show Rock County declined 0.7% from 2020 to 2025, against +3.1% for the U.S. Counties under 10,000 people aren’t given a market score, since a few businesses can swing their figures.
How Rock County compares
The same measures for Nebraska and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the restaurants and cafes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Rock County | Nebraska | U.S. |
|---|---|---|---|
| Listings per 10k households | 33.3 | 105.5 | 109.8 |
| Spending per listing | $1M | $374K | $371K |
| Households per official establishment | n/a | 229 | 209 |
| Official establishment growth, 2019–2023 | n/a | +6.9% | +6.0% |
| Population growth, 2020–2025 | −0.7% | +2.8% | +3.1% |
| Spending per household on food away from home | $3,462 | $3,946 | $4,070 |
| Median household income | $58,125 | $76,475 | $80,734 |
| Groundwork market score | Not scored | 55 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 0Businesses with no payroll
- Map listings, September 2026
- 20 chain locations
- Listings at the U.S. rate for this spending
- 6The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as restaurants and other eating places in Rock County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Rock County
- Population, 2025 estimate
- 1,259−0.7% since 2020
- Households
- 600
- Median age
- 49.4
- Homes lived in by their owners
- 69%
- Vehicles per household
- 2.6
- Land area
- 1,008 sq. mi.
- People per square mile
- 1
- Median household income
- $58,125
- Average household income
- $79,759
- Median home value
- $117,500
- Jobs located here
- 506
- Daytime population
- 1,254Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Rock County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the restaurants and cafes on map listings by name and distance.
Or open the report at the center of Rock County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRestaurants and cafes across Nebraska
Every Nebraska market ranked →The highest-scoring counties in Nebraska for restaurants and cafes, numbered among those based in Nebraska, with Rock County marked.
Top counties in Nebraska
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Cass County, NE | 85 | 83 | 76.6 | $568K | +3.9% | #65 of 2,405 |
| 2Sarpy County, NE | 83 | 595 | 80.3 | $575K | +9.0% | #93 of 2,405 |
| 3Washington County, NE | 82 | 55 | 65.3 | $673K | +1.8% | #103 of 2,405 |
| 4Saunders County, NE | 76 | 84 | 94.4 | $455K | +6.0% | #228 of 2,405 |
| 5Colfax County, NE | 65 | 33 | 89.0 | $441K | +3.6% | #572 of 2,405 |
| 6Seward County, NE | 64 | 59 | 86.9 | $461K | +2.3% | #605 of 2,405 |
| 7Lancaster County, NE | 55 | 1,307 | 97.4 | $398K | +3.4% | #971 of 2,405 |
| 8Gage County, NE | 55 | 90 | 96.5 | $372K | +0.2% | #986 of 2,405 |
| 9Otoe County, NE | 55 | 77 | 120.6 | $328K | +3.9% | #992 of 2,405 |
| 10Saline County, NE | 52 | 58 | 112.8 | $341K | +1.9% | #1,111 of 2,405 |
| Rock County, NE | Not scored | 2 | 33.3 | $1M | −0.7% |
Other business types in Rock County
None has a Groundwork market score here. Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many restaurants and cafes are in Rock County, NE?
Map listings as of September 2026 show 2 restaurants and cafes in Rock County. The listings count every restaurant, cafe, bar, bakery and food truck. No official count is published for restaurants and other eating places in Rock County: counts under 3 are left out.
How much do households in Rock County, NE spend on food away from home?
About $2.1M a year, or $3,462 per household. That is 15% below the U.S. average (an index of 85, where 100 is the U.S. average). Spread across the 2 restaurants and cafes on map listings, it comes to $1M per restaurant. It is estimated from the incomes of the 600 households in Rock County and national spending patterns by income.
How does Rock County, NE compare with the U.S. for restaurants and cafes?
Rock County has 2 restaurants and cafes on map listings, too few for a steady comparison with the U.S. rate. At the U.S. ratio of restaurants and cafes to household spending, Rock County would have about 6, against 2 on map listings.
How fast is Rock County, NE growing?
Population estimates put Rock County at 1,259 people in 2025, down 0.7% since 2020, against +3.1% for the U.S. It has 600 households. Median household income in Rock County is $58,125, 28% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The score leaves out counties under 10,000 people, where a handful of businesses would swing it.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Rock County. It maps the restaurants and cafes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for restaurants and cafes · All 56 business types in Rock County
Screening a site or an acquisition in Rock County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Rock County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.