Groundwork

Pets · County · Nebraska

Pet grooming and boarding businesses in Rock County, NE

Competitor counts, household spending and official business counts for pet grooming and boarding businesses in Rock County, NE, set against other counties and the U.S.

Groundwork market score

Not scored

Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.

Listings
0
None on the map
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$453K
On pets · $755 a household
Spending per listing
n/a
Listings per 10k households
0.0
Population, 2025
1,259
−0.7% since 2020

See the pet grooming and boarding businesses around any address in Rock County

The site report maps the pet grooming and boarding businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Rock County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

At $755 per household (17% below the U.S. average), households in Rock County spend about $453K a year on pets. The spending figure covers all pets, not only pet grooming and boarding businesses.

Map listings as of September 2026 show no pet grooming and boarding businesses in Rock County.

Official counts don’t publish a figure for pet care (except veterinary) in Rock County, since they leave out counts under 3.

Population estimates put the population change in Rock County from 2020 to 2025 at −0.7%, against +3.1% for the U.S. Counties under 10,000 people aren’t given a market score, since a few businesses can swing their figures.

How Rock County compares

The same measures for Nebraska and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet grooming and boarding businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Pet grooming and boarding in Rock County, NE compared with Nebraska and the U.S.
MeasureRock CountyNebraskaU.S.
Listings per 10k households0.03.53.6
Spending per listingn/a$2.4M$2.5M
Households per official establishmentn/a5,3915,057
Official establishment growth, 2019–2023n/a+31.0%+25.2%
Population growth, 2020–2025−0.7%+2.8%+3.1%
Spending per household on pets$755$858$909
Median household income$58,125$76,475$80,734
Groundwork market scoreNot scored55

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/a
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
0
Listings at the U.S. rate for this spending
0The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as pet care (except veterinary) in Rock County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Rock County

Population, 2025 estimate
1,259−0.7% since 2020
Households
600
Median age
49.4
Homes lived in by their owners
69%
Vehicles per household
2.6
Land area
1,008 sq. mi.
People per square mile
1
Median household income
$58,125
Average household income
$79,759
Median home value
$117,500
Jobs located here
506
Daytime population
1,254Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Rock County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet grooming and boarding businesses on map listings by name and distance.

Or open the report at the center of Rock County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Pet grooming and boarding across Nebraska

Every Nebraska market ranked →

The highest-scoring counties in Nebraska for pet grooming and boarding businesses, numbered among those based in Nebraska, with Rock County marked.

Top counties in Nebraska

Counties in Nebraska ranked for pet grooming and boarding businesses by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Sarpy County, NE74273.6$2.8M+9.0%#133 of 1,461
2Douglas County, NE73773.2$2.8M+3.6%#161 of 1,461
3Cass County, NE6754.6$2.1M+3.9%#310 of 1,461
4Hall County, NE5983.3$2.4M+1.4%#513 of 1,461
5Lancaster County, NE58473.5$2.4M+3.4%#529 of 1,461
6Buffalo County, NE5584.0$2.1M+1.9%#605 of 1,461
7Dodge County, NE5464.0$2M+2.6%#635 of 1,461
8Adams County, NE3964.6$1.7M−0.3%#987 of 1,461
9Otoe County, NE3669.4$915K+3.9%#1,073 of 1,461
10Scotts Bluff County, NE2185.3$1.4M−1.3%#1,347 of 1,461
Rock County, NENot scored00.0n/a−0.7%

Other business types in Rock County

None has a Groundwork market score here. Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.

Questions

How many pet grooming and boarding businesses are in Rock County, NE?

There are no pet grooming and boarding businesses on map listings in Rock County as of September 2026. The listings count groomers, boarding, dog daycare and pet sitters. No official count is published for pet care (except veterinary) in Rock County: counts under 3 are left out.

How much do households in Rock County, NE spend on pets?

About $453K a year, or $755 per household. That is 17% below the U.S. average (an index of 83, where 100 is the U.S. average). That spending covers all pets, which pet grooming and boarding businesses share with other businesses in the trade. It is estimated from the incomes of the 600 households in Rock County and national spending patterns by income.

How does Rock County, NE compare with the U.S. for pet grooming and boarding businesses?

Rock County has no pet grooming and boarding businesses on map listings.

How fast is Rock County, NE growing?

Population estimates put Rock County at 1,259 people in 2025, down 0.7% since 2020, against +3.1% for the U.S. It has 600 households. Median household income in Rock County is $58,125, 28% below the U.S. median of $80,734.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The score leaves out counties under 10,000 people, where a handful of businesses would swing it.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Rock County. It maps the pet grooming and boarding businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for pet grooming and boarding businesses · All 56 business types in Rock County

Screening a site or an acquisition in Rock County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Rock County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.