Real estate · County · Mississippi
Real estate businesses in Forrest County, MS
How Forrest County, MS compares with other counties and the U.S. for real estate businesses: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 39 out of 100: Lower middle
Ranked #1,673 of 2,229 scored counties
#36 of 49 scored counties in Mississippi
- Listings
- 78
- 5 chain locations (6%)
- Official establishments
- 37
- +23.3% since 2019
- Household spending a year
- $406.6M
- On rent and homeowner costs · $13,496 a household
- Housing spending per listing (U.S. = 100)
- 120
- 20% above the U.S.
- Listings per 10k households
- 25.9
- 33% below the U.S.
- Population, 2025
- 79,034
- +1.1% since 2020
See the real estate businesses around any address in Forrest County
The site report maps the real estate businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Forrest County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Forrest County scores 39 (lower middle) on the Groundwork market score for real estate businesses, ranking #1,673 of 2,229 scored counties and #36 of 49 scored counties in Mississippi. That puts it in the bottom quarter of counties.
At $13,496 per household (19% below the U.S. average), households in Forrest County spend about $406.6M a year on rent and homeowner costs. Housing spending per office is 20% above the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate businesses take in.
Forrest County has 78 real estate businesses on map listings as of September 2026. Of those, 5 are chain locations, or 6%, against 6% across the U.S. That comes to 25.9 for every 10,000 households, 33% below the U.S. rate of 38.5.
In 2023, official counts showed 37 businesses with payroll in Forrest County classed as real estate agents, property managers, mortgage lenders and inspectors, up 23.3% from 2019. That is one for every 814 households, against one for every 414 across the U.S. Population estimates put the population change in Forrest County from 2020 to 2025 at +1.1%, slower than the U.S. (+3.1%).
How Forrest County compares
The same measures for Mississippi and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.
| Measure | Forrest County | Mississippi | U.S. |
|---|---|---|---|
| Listings per 10k households | 25.9 | 22.8 | 38.5 |
| Housing spending per listing (U.S. = 100) | 120 | 138 | 100 |
| Households per official establishment | 814 | 931 | 414 |
| Official establishment growth, 2019–2023 | +23.3% | +21.9% | +15.8% |
| Population growth, 2020–2025 | +1.1% | −0.1% | +3.1% |
| Spending per household on rent and homeowner costs | $13,496 | $13,696 | $16,661 |
| Median household income | $53,640 | $56,447 | $80,734 |
| Groundwork market score | 39 | 60 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 30 → 37+23.3% over the period
- Employees, 2023
- 156
- Annual payroll, 2023
- $8M
- One-person businesses, 2023
- 236Businesses with no payroll
- Map listings, September 2026
- 785 chain locations
- Listings at the U.S. rate for this spending
- 94The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as real estate agents, property managers, mortgage lenders and inspectors in Forrest County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Forrest County
- Population, 2025 estimate
- 79,034+1.1% since 2020
- Households
- 30,127
- Median age
- 35.4
- Homes lived in by their owners
- 57%
- Vehicles per household
- 1.8
- Land area
- 466 sq. mi.
- People per square mile
- 168
- Median household income
- $53,640+34.6% vs. 2015–2019, before inflation
- Average household income
- $78,383
- Median home value
- $168,000
- Jobs located here
- 39,538
- Daytime population
- 89,930Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Forrest County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the real estate businesses on map listings by name and distance.
Or open the report at the center of Forrest County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardReal estate across Mississippi
Every Mississippi market ranked →The highest-scoring counties in Mississippi for real estate businesses, numbered among those based in Mississippi, with Forrest County marked.
Top counties in Mississippi
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1George County, MS | 76 | 14 | 15.1 | 214 | +8.1% | #91 of 2,229 |
| 2Marshall County, MS | 73 | 6 | 4.5 | 677 | +2.6% | #135 of 2,229 |
| 3Tate County, MS | 71 | 11 | 10.0 | 326 | +2.1% | #179 of 2,229 |
| 4Neshoba County, MS | 69 | 5 | 4.9 | 632 | −0.9% | #219 of 2,229 |
| 5Union County, MS | 65 | 12 | 12.2 | 259 | +2.3% | #367 of 2,229 |
| 6Pontotoc County, MS | 64 | 17 | 14.4 | 214 | +2.9% | #410 of 2,229 |
| 7Monroe County, MS | 63 | 12 | 8.6 | 353 | −2.4% | #432 of 2,229 |
| 8Prentiss County, MS | 62 | 7 | 7.3 | 421 | +1.3% | #475 of 2,229 |
| 9Tishomingo County, MS | 62 | 9 | 10.2 | 302 | −1.1% | #483 of 2,229 |
| 10Stone County, MS | 62 | 12 | 17.9 | 176 | +7.2% | #507 of 2,229 |
| 36Forrest County, MS | 39 | 78 | 25.9 | 120 | +1.1% | #1,673 of 2,229 |
Other business types in Forrest County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many real estate businesses are in Forrest County, MS?
Map listings as of September 2026 show 78 real estate businesses in Forrest County. 5 of them (6%) are chain locations. The listings count real estate agents and brokers, property managers, mortgage brokers and lenders, and home inspectors. Official counts show 37 businesses with payroll classed as real estate agents, property managers, mortgage lenders and inspectors in 2023, up 23.3% from 2019. Official counts list 236 one-person businesses without payroll.
How much do households in Forrest County, MS spend on rent and homeowner costs?
About $406.6M a year, or $13,496 per household. That is 19% below the U.S. average (an index of 81, where 100 is the U.S. average). For the 78 real estate businesses on map listings, housing spending per office is 20% above the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate businesses take in. It is estimated from the incomes of the 30,127 households in Forrest County and national spending patterns by income.
How does Forrest County, MS compare with the U.S. for real estate businesses?
Forrest County has 25.9 real estate businesses per 10,000 households, 33% below the U.S. rate of 38.5. The index of housing spending per office is 120, where 100 is the U.S. At the U.S. ratio of real estate businesses to household spending, Forrest County would have about 94, against 78 on map listings. There is one business with payroll in the industry for every 814 households, against one for every 414 across the U.S. The official count rose 23.3% from 2019 to 2023, against +15.8% for the U.S.
How fast is Forrest County, MS growing?
Population estimates put Forrest County at 79,034 people in 2025, up 1.1% since 2020, slower than the U.S. (+3.1%). It has 30,127 households. Median household income in Forrest County is $53,640, 34% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 34.6%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Forrest County scores 39 for real estate businesses (lower middle), #1,673 of 2,229 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Forrest County. It maps the real estate businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for real estate businesses · All 56 business types in Forrest County
Screening a site or an acquisition in Forrest County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Forrest County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.