Food and drink · Metro area · Hawaii
Pizza places in the Urban Honolulu, HI metro area
The pizza places in the Urban Honolulu, HI metro area, the household spending behind them and how the market ranks against other metro areas.
Groundwork market score · out of 100
Score 55 out of 100: Upper middle
Ranked #151 of 387 scored metro areas
#1 of 2 scored metro areas based in Hawaii
- Listings
- 166
- 113 chain locations (68%)
- Official establishments
- 1,027
- All limited-service restaurants · +2.0% since 2019
- Household spending a year
- $1.6B
- On food away from home · $4,672 a household
- Spending per listing
- $9.5M
- 88% above the U.S.
- Listings per 10k households
- 4.9
- 39% below the U.S.
- Population, 2025
- 988,703
- −2.3% since 2020
See the pizza places around any address in the Urban Honolulu metro area
The site report maps the pizza places on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Urban Honolulu metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in the Urban Honolulu metro area spend about $1.6B a year on food away from home, or $4,672 per household, 15% above the U.S. average. Spread across 166 pizza places, that is $9.5M per pizza place, 88% above the U.S. figure of $5.1M. The spending figure covers all food away from home, not only pizza places.
There are 166 pizza places on map listings in the Urban Honolulu metro area as of September 2026. Of those, 113 are chain locations, or 68%, against 58% across the U.S. That is 4.9 per 10,000 households, 39% below the U.S. rate of 8.0.
In 2023, official counts showed 1,027 businesses with payroll in the Urban Honolulu metro area classed as limited-service restaurants, up 2.0% from 2019. That is one for every 330 households, against one for every 478 across the U.S. That count covers all limited-service restaurants (fast food and sandwich shops included), not only pizza places. Another 130 one-person businesses have no payroll, by official counts. Since fiscal 2022, 31 SBA-backed loans worth $11.9M have gone to businesses classed as limited-service restaurants in the Urban Honolulu metro area.
Population estimates put the population change in the Urban Honolulu metro area from 2020 to 2025 at −2.3%, against +3.1% for the U.S. The Urban Honolulu metro area scores 55 (upper middle) on the Groundwork market score for pizza places, ranking #151 of 387 scored metro areas and #1 of 2 scored metro areas based in Hawaii.
How the Urban Honolulu metro area compares
The same measures for Hawaii and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the pizza places counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Urban Honolulu metro area | Hawaii | U.S. |
|---|---|---|---|
| Listings per 10k households | 4.9 | 5.8 | 8.0 |
| Spending per listing | $9.5M | $7.8M | $5.1M |
| Households per official establishment (all limited-service restaurants) | 330 | 348 | 478 |
| Official establishment growth, 2019–2023 | +2.0% | +2.0% | +6.1% |
| Population growth, 2020–2025 | −2.3% | −1.3% | +3.1% |
| Spending per household on food away from home | $4,672 | $4,533 | $4,070 |
| Median household income | $106,195 | $100,389 | $80,734 |
| Groundwork market score | 55 | 53 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 1,027All limited-service restaurants · +2.0% over the period
- Employees, 2023
- 15,572
- Annual payroll, 2023
- $395.5M
- One-person businesses, 2023
- 130All limited-service restaurants with no payroll
- Map listings, September 2026
- 166113 chain locations
- Listings at the U.S. rate for this spending
- 312The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 31
- Amount
- $11.9M
SBA-backed loans to businesses classed as limited-service restaurants in the Urban Honolulu metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all limited-service restaurants, not only pizza places.
Population and households in the Urban Honolulu metro area
- Population, 2025 estimate
- 988,703−2.3% since 2020
- Households
- 338,868
- Median age
- 41.3
- Homes lived in by their owners
- 60%
- Vehicles per household
- 1.8
- Land area
- 601 sq. mi.
- People per square mile
- 1,666
- Median household income
- $106,195+23.7% vs. 2015–2019, before inflation
- Average household income
- $136,603
- Median home value
- $897,500
- Jobs located here
- 441,980
- Daytime population
- 1,039,068Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Urban Honolulu metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pizza places on map listings by name and distance.
Or open the report at the center of the Urban Honolulu metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPizza across Hawaii
Every Hawaii market ranked →The highest-scoring metro areas in Hawaii for pizza places, numbered among those based in Hawaii, with the Urban Honolulu metro area marked.
Top metro areas in Hawaii
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Urban Honolulu, HI | 55 | 166 | 4.9 | $9.5M | −2.3% | #151 of 387 |
| 2Kahului-Wailuku, HI | 39 | 52 | 9.3 | $4.8M | −2.5% | #274 of 387 |
Other business types in the Urban Honolulu metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pizza places are in the Urban Honolulu, HI metro area?
As of September 2026, map listings count 166 pizza places in the Urban Honolulu metro area. 113 of them (68%) are chain locations. The listings count pizza restaurants. Official counts show 1,027 businesses with payroll classed as limited-service restaurants in 2023, up 2.0% from 2019. The official count takes in all limited-service restaurants, not only pizza places: fast food and sandwich shops are counted too. Official counts list 130 one-person businesses without payroll.
How much do households in the Urban Honolulu, HI metro area spend on food away from home?
About $1.6B a year, or $4,672 per household. That is 15% above the U.S. average (an index of 115, where 100 is the U.S. average). Spread across the 166 pizza places on map listings, it comes to $9.5M per pizza place. That spending covers all food away from home, which pizza places share with other businesses in the trade. It is estimated from the incomes of the 338,868 households in the Urban Honolulu metro area and national spending patterns by income.
How does the Urban Honolulu, HI metro area compare with the U.S. for pizza places?
The Urban Honolulu metro area has 4.9 pizza places per 10,000 households, 39% below the U.S. rate of 8.0. Spending per pizza place is $9.5M, 88% above the U.S. figure of $5.1M. At the U.S. ratio of pizza places to household spending, the Urban Honolulu metro area would have about 312, against 166 on map listings. There is one business with payroll in the industry for every 330 households, against one for every 478 across the U.S. The official count rose 2.0% from 2019 to 2023, against +6.1% for the U.S.
How fast is the Urban Honolulu, HI metro area growing?
Population estimates put the Urban Honolulu metro area at 988,703 people in 2025, down 2.3% since 2020, against +3.1% for the U.S. It has 338,868 households. Median household income in the Urban Honolulu metro area is $106,195, 32% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 23.7%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Urban Honolulu metro area scores 55 for pizza places (upper middle), #151 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Urban Honolulu metro area. It maps the pizza places on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pizza places · All 56 business types in the Urban Honolulu metro area
Screening a site or an acquisition in the Urban Honolulu metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Urban Honolulu metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.