Pets · Small-town market · North Carolina
Pet stores in the Morehead City, NC area
The pet stores in the Morehead City, NC area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 58 out of 100: Upper middle
Ranked #73 of 220 scored small-town markets
#8 of 15 scored small-town markets based in North Carolina
- Listings
- 10
- 4 chain locations (40%)
- Official establishments
- 5
- Businesses with payroll, 2023
- Household spending a year
- $28.6M
- On pets · $894 a household
- Spending per listing
- $2.9M
- 37% below the U.S.
- Listings per 10k households
- 3.1
- 55% above the U.S.
- Population, 2025
- 70,469
- +4.1% since 2020
See the pet stores around any address in the Morehead City area
The site report maps the pet stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Morehead City area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 10 pet stores in the Morehead City area. Of those, 4 are chain locations, or 40%, against 38% across the U.S. That is 3.1 per 10,000 households, 55% above the U.S. rate of 2.0.
Households in the Morehead City area spend about $28.6M a year on pets, or $894 per household, 2% below the U.S. average. That is about $2.9M of household spending for each store on map listings, 37% below the U.S. figure of $4.5M. That spending covers all pets, which pet stores share with other businesses in the trade.
The official count of businesses with payroll classed as pet and pet supplies stores in the Morehead City area was 5 in 2023. That is one for every 6,395 households, against one for every 13,024 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $1.2M has gone to businesses classed as pet and pet supplies stores in the Morehead City area.
Between 2020 and 2025, the population of the Morehead City area grew 4.1%, faster than the U.S. (+3.1%). For pet stores, the Morehead City area has a Groundwork market score of 58 (upper middle): #73 of 220 scored small-town markets and #8 of 15 scored small-town markets based in North Carolina.
How the Morehead City area compares
The same measures for North Carolina and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Morehead City area | North Carolina | U.S. |
|---|---|---|---|
| Listings per 10k households | 3.1 | 2.0 | 2.0 |
| Spending per listing | $2.9M | $4.6M | $4.5M |
| Households per official establishment | 6,395 | 12,707 | 13,024 |
| Official establishment growth, 2019–2023 | n/a | +9.8% | −1.6% |
| Population growth, 2020–2025 | +4.1% | +7.2% | +3.1% |
| Spending per household on pets | $894 | $899 | $909 |
| Median household income | $72,322 | $72,388 | $80,734 |
| Groundwork market score | 58 | 58 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 5
- Employees, 2023
- 60
- Annual payroll, 2023
- $1.1M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 104 chain locations
- Listings at the U.S. rate for this spending
- 6The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $1.2M
SBA-backed loans to businesses classed as pet and pet supplies stores in the Morehead City area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Morehead City area
- Population, 2025 estimate
- 70,469+4.1% since 2020
- Households
- 31,977
- Median age
- 49.5
- Homes lived in by their owners
- 75%
- Vehicles per household
- 1.9
- Land area
- 508 sq. mi.
- People per square mile
- 136
- Median household income
- $72,322+26.5% vs. 2015–2019, before inflation
- Average household income
- $99,351
- Median home value
- $333,300
- Jobs located here
- 23,748
- Daytime population
- 65,592Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Morehead City area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet stores on map listings by name and distance.
Or open the report at the center of the Morehead City area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPet stores across North Carolina
Every North Carolina market ranked →The highest-scoring small-town markets in North Carolina for pet stores, numbered among those based in North Carolina, with the Morehead City area marked.
Top small-town markets in North Carolina
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Anderson Creek, NC | 90 | 10 | 2.0 | $4.3M | +12.3% | #5 of 220 |
| 2Shelby-Kings Mountain, NC | 80 | 5 | 1.3 | $6M | +3.4% | #12 of 220 |
| 3Albemarle, NC | 80 | 5 | 2.0 | $4M | +9.8% | #15 of 220 |
| 4New Bern, NC | 77 | 10 | 1.9 | $4.2M | +3.6% | #18 of 220 |
| 5Kill Devil Hills, NC | 69 | 6 | 3.6 | $2.8M | +3.3% | #37 of 220 |
| 6Sanford, NC | 67 | 6 | 2.4 | $3.4M | +10.8% | #44 of 220 |
| 7Waynesville, NC | 58 | 6 | 2.2 | $3.6M | +1.9% | #67 of 220 |
| 8Morehead City, NC | 58 | 10 | 3.1 | $2.9M | +4.1% | #73 of 220 |
| 9Mount Airy, NC | 55 | 7 | 2.3 | $3.2M | +1.3% | #86 of 220 |
| 10Lumberton, NC | 53 | 9 | 2.1 | $3.1M | +3.4% | #97 of 220 |
Other business types in the Morehead City area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses51
- Veterinarians52
- Pet grooming and boarding84
- Pet stores58
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pet stores are in the Morehead City, NC area?
The Morehead City area has 10 pet stores on map listings as of September 2026. 4 of them (40%) are chain locations. The listings count pet stores. Official counts show 5 businesses with payroll classed as pet and pet supplies stores in 2023.
How much do households in the Morehead City, NC area spend on pets?
About $28.6M a year, or $894 per household. That is 2% below the U.S. average (an index of 98, where 100 is the U.S. average). Spread across the 10 pet stores on map listings, it comes to $2.9M per store. The spending figure covers all pets, not only pet stores. It is estimated from the incomes of the 31,977 households in the Morehead City area and national spending patterns by income.
How does the Morehead City, NC area compare with the U.S. for pet stores?
The Morehead City area has 3.1 pet stores per 10,000 households, 55% above the U.S. rate of 2.0. Spending per store is $2.9M, 37% below the U.S. figure of $4.5M. At the national ratio of pet stores to household spending, the Morehead City area would have about 6, against 10 on map listings. There is one business with payroll in the industry for every 6,395 households, against one for every 13,024 across the U.S.
How fast is the Morehead City, NC area growing?
Population estimates put the Morehead City area at 70,469 people in 2025, up 4.1% since 2020, faster than the U.S. (+3.1%). It has 31,977 households. Median household income in the Morehead City area is $72,322, 10% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 26.5%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Morehead City area scores 58 for pet stores (upper middle), #73 of 220 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Morehead City area. It maps the pet stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pet stores · All 56 business types in the Morehead City area
Screening a site or an acquisition in the Morehead City area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Morehead City area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.