Groundwork

Pets · County · Delaware

Pet stores in New Castle County, DE

How New Castle County, DE compares with other counties and the U.S. for pet stores: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 62 out of 100: Upper middle

Ranked #282 of 974 scored counties
#1 of 3 scored counties in Delaware

Listings
42
24 chain locations (57%)
Official establishments
28
0.0% since 2019
Household spending a year
$230.1M
On pets · $1,026 a household
Spending per listing
$5.5M
21% above the U.S.
Listings per 10k households
1.9
5% below the U.S.
Population, 2025
588,026
+3.0% since 2020

See the pet stores around any address in New Castle County

The site report maps the pet stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of New Castle County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 42 pet stores in New Castle County. 24 of them (57%) are chain locations, against 38% across the U.S. Per 10,000 households, that is 1.9, 5% below the U.S. rate of 2.0.

Household spending on pets in New Castle County comes to about $230.1M a year: $1,026 per household, 13% above the U.S. average. That works out to $5.5M per store, 21% above the U.S. figure of $4.5M. That spending covers all pets, which pet stores share with other businesses in the trade.

The official count of businesses with payroll classed as pet and pet supplies stores in New Castle County was 28 in 2023, unchanged from 2019. That is one for every 8,006 households, against one for every 13,024 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $350K has gone to businesses classed as pet and pet supplies stores in New Castle County.

Population estimates put the population change in New Castle County from 2020 to 2025 at +3.0%, in step with the U.S. (+3.1%). New Castle County scores 62 (upper middle) on the Groundwork market score for pet stores, ranking #282 of 974 scored counties and #1 of 3 scored counties in Delaware.

How New Castle County compares

The same measures for Delaware and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Pet stores in New Castle County, DE compared with Delaware and the U.S.
MeasureNew Castle CountyDelawareU.S.
Listings per 10k households1.92.42.0
Spending per listing$5.5M$4.1M$4.5M
Households per official establishment8,0068,20513,024
Official establishment growth, 2019–20230.0%−15.5%−1.6%
Population growth, 2020–2025+3.0%+6.9%+3.1%
Spending per household on pets$1,026$980$909
Median household income$91,166$84,954$80,734
Groundwork market score6247

Official counts and lending

Businesses

Official establishments, 2019 to 2023
28 → 280.0% over the period
Employees, 2023
315
Annual payroll, 2023
$9.2M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
4224 chain locations
Listings at the U.S. rate for this spending
51The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
1
Amount
$350K

SBA-backed loans to businesses classed as pet and pet supplies stores in New Castle County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in New Castle County

Population, 2025 estimate
588,026+3.0% since 2020
Households
224,173
Median age
40.7
Homes lived in by their owners
69%
Vehicles per household
1.7
Land area
426 sq. mi.
People per square mile
1,356
Median household income
$91,166+23.4% vs. 2015–2019, before inflation
Average household income
$120,517
Median home value
$352,200
Jobs located here
298,174
Daytime population
607,117Residents who don’t work, plus everyone whose job is here

Looking at a specific site in New Castle County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet stores on map listings by name and distance.

Or open the report at the center of New Castle County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Pet stores across Delaware

Every Delaware market ranked →

The highest-scoring counties in Delaware for pet stores, numbered among those based in Delaware, with New Castle County marked.

Top counties in Delaware

Counties in Delaware ranked for pet stores by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1New Castle County, DE62421.9$5.5M+3.0%#282 of 974
2Sussex County, DE49323.0$3.2M+16.1%#506 of 974
3Kent County, DE48212.9$3M+6.8%#529 of 974

Other business types in New Castle County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many pet stores are in New Castle County, DE?

New Castle County has 42 pet stores on map listings as of September 2026. 24 of them (57%) are chain locations. The listings count pet stores. Official counts show 28 businesses with payroll classed as pet and pet supplies stores in 2023, unchanged from 2019.

How much do households in New Castle County, DE spend on pets?

About $230.1M a year, or $1,026 per household. That is 13% above the U.S. average (an index of 113, where 100 is the U.S. average). Spread across the 42 pet stores on map listings, it comes to $5.5M per store. The spending figure covers all pets, not only pet stores. It is estimated from the incomes of the 224,173 households in New Castle County and national spending patterns by income.

How does New Castle County, DE compare with the U.S. for pet stores?

New Castle County has 1.9 pet stores per 10,000 households, 5% below the U.S. rate of 2.0. Spending per store is $5.5M, 21% above the U.S. figure of $4.5M. At the national ratio of pet stores to household spending, New Castle County would have about 51, against 42 on map listings. There is one business with payroll in the industry for every 8,006 households, against one for every 13,024 across the U.S. The official count held level from 2019 to 2023, against −1.6% for the U.S.

How fast is New Castle County, DE growing?

Population estimates put New Castle County at 588,026 people in 2025, up 3.0% since 2020, in step with the U.S. (+3.1%). It has 224,173 households. Median household income in New Castle County is $91,166, 13% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 23.4%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. New Castle County scores 62 for pet stores (upper middle), #282 of 974 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in New Castle County. It maps the pet stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for pet stores · All 56 business types in New Castle County

Screening a site or an acquisition in New Castle County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of New Castle County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.