Pets · Small-town market · Nevada
Pet businesses in the Winnemucca, NV area
How the Winnemucca, NV area compares with other small-town markets and the U.S. for pet businesses: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 43 out of 100: Lower middle
Ranked #355 of 527 scored small-town markets
#4 of 5 scored small-town markets based in Nevada
- Listings
- 12
- 0 chain locations (0%)
- Official establishments
- 4
- Businesses with payroll, 2023
- Household spending a year
- $6.5M
- On pets · $936 a household
- Spending per listing
- $539K
- 39% below the U.S.
- Listings per 10k households
- 17.4
- 67% above the U.S.
- Population, 2025
- 17,267
- 0.0% since 2020
See the pet businesses around any address in the Winnemucca area
The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Winnemucca area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on pets in the Winnemucca area comes to about $6.5M a year: $936 per household, 3% above the U.S. average. That works out to $539K per business, 39% below the U.S. figure of $878K.
There are 12 pet businesses on map listings in the Winnemucca area as of September 2026. None of them are chain locations, against 17% across the U.S. That comes to 17.4 for every 10,000 households, 67% above the U.S. rate of 10.4.
Official counts show 4 businesses with payroll classed as pet care, veterinarians and pet stores in the Winnemucca area in 2023. That is one for every 1,728 households, against one for every 1,852 across the U.S. Another 5 one-person businesses have no payroll, by official counts. Since fiscal 2022, 1 SBA-backed loan worth $150K has gone to businesses classed as pet care, veterinarians and pet stores in the Winnemucca area.
Population estimates show the Winnemucca area held about level from 2020 to 2025, against +3.1% for the U.S. The Groundwork market score for pet businesses in the Winnemucca area is 43 (lower middle), #355 of 527 scored small-town markets and #4 of 5 scored small-town markets based in Nevada.
How the Winnemucca area compares
The same measures for Nevada and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Winnemucca area | Nevada | U.S. |
|---|---|---|---|
| Listings per 10k households | 17.4 | 9.2 | 10.4 |
| Spending per listing | $539K | $1.1M | $878K |
| Households per official establishment | 1,728 | 2,021 | 1,852 |
| Official establishment growth, 2019–2023 | n/a | +9.8% | +11.4% |
| Population growth, 2020–2025 | 0.0% | +5.3% | +3.1% |
| Spending per household on pets | $936 | $975 | $909 |
| Median household income | $81,073 | $78,260 | $80,734 |
| Groundwork market score | 43 | 81 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 4
- Employees, 2023
- 23
- Annual payroll, 2023
- $705K
- One-person businesses, 2023
- 5Businesses with no payroll
- Map listings, September 2026
- 120 chain locations
- Listings at the U.S. rate for this spending
- 7The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $150K
SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in the Winnemucca area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Winnemucca area
- Population, 2025 estimate
- 17,2670.0% since 2020
- Households
- 6,911
- Median age
- 39.0
- Homes lived in by their owners
- 74%
- Vehicles per household
- 2.2
- Land area
- 9,641 sq. mi.
- People per square mile
- 2
- Median household income
- $81,073+19.7% vs. 2015–2019, before inflation
- Average household income
- $91,890
- Median home value
- $278,300
- Jobs located here
- 6,951
- Daytime population
- 16,323Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Winnemucca area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.
Or open the report at the center of the Winnemucca area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPet businesses across Nevada
Every Nevada market ranked →The highest-scoring small-town markets in Nevada for pet businesses, numbered among those based in Nevada, with the Winnemucca area marked.
Top small-town markets in Nevada
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Elko, NV | 80 | 13 | 6.4 | $1.5M | +2.1% | #12 of 527 |
| 2Pahrump, NV | 69 | 23 | 10.4 | $811K | +10.3% | #64 of 527 |
| 3Fallon, NV | 56 | 12 | 12.6 | $745K | +1.1% | #196 of 527 |
| 4Winnemucca, NV | 43 | 12 | 17.4 | $539K | 0.0% | #355 of 527 |
| 5Gardnerville Ranchos, NV-CA | 38 | 47 | 21.6 | $500K | +0.9% | #403 of 527 |
Other business types in the Winnemucca area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses43
- Veterinarians32
- Pet grooming and boarding
- Pet stores
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pet businesses are in the Winnemucca, NV area?
As of September 2026, map listings count 12 pet businesses in the Winnemucca area. None of them are chain locations. The listings count vets, groomers, boarding and pet stores. Official counts show 4 businesses with payroll classed as pet care, veterinarians and pet stores in 2023. Official counts list 5 one-person businesses without payroll.
How much do households in the Winnemucca, NV area spend on pets?
About $6.5M a year, or $936 per household. That is 3% above the U.S. average (an index of 103, where 100 is the U.S. average). Spread across the 12 pet businesses on map listings, it comes to $539K per business. It is estimated from the incomes of the 6,911 households in the Winnemucca area and national spending patterns by income.
How does the Winnemucca, NV area compare with the U.S. for pet businesses?
The Winnemucca area has 17.4 pet businesses per 10,000 households, 67% above the U.S. rate of 10.4. Spending per business is $539K, 39% below the U.S. figure of $878K. At the U.S. ratio of pet businesses to household spending, the Winnemucca area would have about 7, against 12 on map listings. There is one business with payroll in the industry for every 1,728 households, against one for every 1,852 across the U.S.
How fast is the Winnemucca, NV area growing?
Population estimates put the Winnemucca area at 17,267 people in 2025, unchanged since 2020, against +3.1% for the U.S. It has 6,911 households. Median household income in the Winnemucca area is $81,073, in line with the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 19.7%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Winnemucca area scores 43 for pet businesses (lower middle), #355 of 527 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Winnemucca area. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pet businesses · All 56 business types in the Winnemucca area
Screening a site or an acquisition in the Winnemucca area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Winnemucca area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.