County profile · North Dakota
Rolette County, ND market data
Population, household spending and competition for 56 business types in Rolette County, each scored against other counties.
- Population, 2025
- 11,688
- −4.1% since 2020
- Households
- 3,769
- Median household income
- $59,517
- +37.9% vs. 2015–2019, before inflation
- Median home value
- $103,800
- Jobs located here
- 4,280
- Highest market score
- 73
- Auto repair shops, #248 of 2,378 scored counties
A site report maps the competitors on map listings around any address in Rolette County by name and distance, and the households and spending within reach. Or open the report at the center of Rolette County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 11,688 people live in Rolette County, in 3,769 households. Between 2020 and 2025, the population of Rolette County declined 4.1%, against +3.1% for the U.S. The median household income in Rolette County is $59,517 a year, 26% below the U.S. median of $80,734. That rose 37.9% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Rolette County spend the most on vehicle maintenance and repairs (an index of 134, where 100 is the U.S. average) and the least on child care and other personal services (62).
The highest Groundwork market scores in Rolette County are for auto repair shops (73), auto repair and car care businesses (71) and medical and dental practices (69). Rolette County ranks #248 of 2,378 scored counties for auto repair shops.
For its number of households, Rolette County has the most map listings, relative to the U.S., for gas stations (2.9 times the U.S. rate) and the fewest for medical and dental practices (65% below the U.S. rate).
All 56 business types in Rolette County
Highest Groundwork market score first. Each score compares Rolette County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Auto repair shops | 73 | #248 of 2,378 | 5 | 13.3 | $965K | 217 | Under 3 |
| Auto repair and car care | 71 | #330 of 2,401 | 11 | 29.2 | $438K | 163 | Under 3 |
| Doctors, dentists and clinics | 69 | #362 of 2,394 | 11 | 29.2 | $435K | 285 | 3 |
| Fast food and sandwich shops | 49 | #1,184 of 2,222 | 5 | 13.3 | $2.6M | 86 | 3 |
| Clothing, shoes and laundry | 45 | #1,294 of 2,210 | 5 | 13.3 | $1.3M | 152 | Under 3 |
| Sit-down restaurants | 38 | #1,711 of 2,405 | 14 | 37.1 | $934K | 141 | 12 |
| Restaurants and cafes | 32 | #1,937 of 2,405 | 37 | 98.2 | $354K | 95 | 16 |
| Salons, barbers and spas | 30 | #2,125 of 2,385 | 15 | 39.8 | $222K | 104 | Under 3 |
| Gas stations | 22 | #2,193 of 2,358 | 12 | 31.8 | $1M | 44 | 11 |
| Hair salons | 21 | #2,199 of 2,339 | 10 | 26.5 | $333K | 77 | Under 3 |
| Grocery and convenience stores | 14 | #2,306 of 2,402 | 12 | 31.8 | $1.8M | 52 | 5 |
| Coffee shops and cafes | 13 | #2,042 of 2,063 | 7 | 18.6 | $1.9M | 50 | Under 3 |
| Grocery stores | 9 | #2,030 of 2,070 | 6 | 15.9 | $3.5M | 38 | 5 |
| Child care and preschools | 6 | #1,600 of 1,611 | 6 | 15.9 | $227K | 23 | 8 |
| Convenience stores | Not scored | Not scored | 4 | 10.6 | $5.3M | 67 | Under 3 |
| Insurance agencies | Not scored | Not scored | 4 | 10.6 | $1.9M | 149 | 3 |
| Pizza | Not scored | Not scored | 4 | 10.6 | $3.3M | 64 | 3 |
| Real estate | Not scored | Not scored | 4 | 10.6 | Index only | 279 | Under 3 |
| Real estate agents and brokers | Not scored | Not scored | 4 | 10.6 | Index only | 221 | Under 3 |
| Clothing and shoe stores | Not scored | Not scored | 3 | 8.0 | $2.2M | 175 | Under 3 |
| Gyms | Not scored | Not scored | 3 | 8.0 | $923K | 71 | Under 3 |
| Gyms, studios and classes | Not scored | Not scored | 3 | 8.0 | $923K | 139 | Under 3 |
| Spas and skin care | Not scored | Not scored | 3 | 8.0 | $1.1M | 127 | Under 3 |
| Bakeries and dessert shops | Not scored | Not scored | 2 | 5.3 | $6.5M | Too few | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 2 | 5.3 | $2.4M | Too few | 3 |
| Barbershops | Not scored | Not scored | 1 | 2.7 | $3.3M | Too few | Under 3 |
| Car washes and detailing | Not scored | Not scored | 1 | 2.7 | $4.8M | Too few | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 1 | 2.7 | $4.8M | Too few | Under 3 |
| Dentists and orthodontists | Not scored | Not scored | 1 | 2.7 | $4.8M | Too few | Under 3 |
| Electricians | Not scored | Not scored | 1 | 2.7 | $8.9M | Too few | 5 |
| Home repair trades | Not scored | Not scored | 1 | 2.7 | $8.9M | Too few | 9 |
| Laundromats | Not scored | Not scored | 1 | 2.7 | $6.7M | Too few | Under 3 |
| Nail salons | Not scored | Not scored | 1 | 2.7 | $3.3M | Too few | Under 3 |
| Pet businesses | Not scored | Not scored | 1 | 2.7 | $2.8M | Too few | Under 3 |
| Physical therapy | Not scored | Not scored | 1 | 2.7 | $4.8M | Too few | Under 3 |
| Tire shops | Not scored | Not scored | 1 | 2.7 | $4.8M | Too few | Under 3 |
| Chiropractors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Funeral homes | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| HVAC and plumbing | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 4 |
| Landscaping and lawn care | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Lawn, cleaning and pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pet stores | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Roofing and gutters | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Veterinarians | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Rolette County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $4.8M | $1,280 | 134 |
| Gasoline and other fuels | $12.5M | $3,311 | 128 |
| Food away from home | $13.1M | $3,471 | 85 |
| Groceries | $21.1M | $5,611 | 89 |
| Personal care products and services | $3.3M | $883 | 88 |
| Child care and other personal services | $1.4M | $362 | 62 |
| Memberships, classes and admissions | $2.8M | $735 | 75 |
| Medical and dental services | $4.8M | $1,269 | 99 |
| Pets | $2.8M | $741 | 81 |
| Clothing, shoes and related services | $6.7M | $1,773 | 86 |
| Vehicle insurance | $7.5M | $1,980 | 101 |
| Home repairs, maintenance and insurance | $8.9M | $2,367 | 78 |
| Lawn care, cleaning and other household services | $4.1M | $1,095 | 77 |
| Rent and homeowner costs | $48.3M | $12,809 | 77 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Rolette County
- Population, 2025 estimate
- 11,688−4.1% since 2020
- Households
- 3,769
- Median age
- 33.7
- Homes lived in by their owners
- 63%
- Vehicles per household
- 2.3
- Land area
- 903 sq. mi.
- People per square mile
- 13
- Median household income
- $59,517+37.9% vs. 2015–2019, before inflation
- Average household income
- $76,773
- Median home value
- $103,800
- Jobs located here
- 4,280
- Daytime population
- 12,010Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Rolette County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Rolette County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in North Dakota 8
- Towner County, ND2,079 people
- Pierce County, ND3,928 people
- Bottineau County, ND6,378 people
- McHenry County, ND5,207 people
- Cavalier County, ND3,633 people
- Benson County, ND5,808 people
- Ramsey County, ND11,556 people
- Renville County, ND2,304 people
Questions
How fast is Rolette County, ND growing?
Population estimates put Rolette County at 11,688 people in 2025, down 4.1% since 2020, against +3.1% for the U.S. It has 3,769 households. Against the 2015–2019 survey, median household income rose 37.9%, before inflation.
How much do households in Rolette County, ND spend?
Households in Rolette County spend about $48.3M a year on rent and homeowner costs, $21.1M on groceries and $13.1M on food away from home. Relative to the U.S., household spending in Rolette County runs highest on vehicle maintenance and repairs (an index of 134, where 100 is the U.S. average) and lowest on child care and other personal services (62).
Which business types have the highest market scores in Rolette County, ND?
Of the business types scored in Rolette County, auto repair shops (73), auto repair and car care businesses (71) and medical and dental practices (69) have the highest Groundwork market scores. For auto repair shops, that ranks #248 of 2,378 scored counties.
How does Rolette County, ND compare with the U.S.?
Median household income in Rolette County is $59,517, 26% below the U.S. median of $80,734. The population fell 4.1% from 2020 to 2025, against +3.1% for the U.S. The median home value is $103,800, against $332,700 for the U.S. Against the U.S., map listings per household run highest for gas stations (2.9 times the U.S. rate) and lowest for medical and dental practices (65% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 14 of the 56 business types have a score in Rolette County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Rolette County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Rolette County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Rolette County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.