Groundwork

County profile · Kansas

Lyon County, KS market data

Population, household spending and competition for 56 business types in Lyon County, each scored against other counties.

Population, 2025
32,266
+0.5% since 2020
Households
13,481
Median household income
$59,912
+29.3% vs. 2015–2019, before inflation
Median home value
$150,600
Jobs located here
15,683
Highest market score
56
Spas and skin care, #641 of 1,769 scored counties

A site report maps the competitors on map listings around any address in Lyon County by name and distance, and the households and spending within reach. Or open the report at the center of Lyon County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

An estimated 32,266 people live in Lyon County, in 13,481 households. Population estimates show Lyon County grew 0.5% from 2020 to 2025, slower than the U.S. (+3.1%). The median household income in Lyon County is $59,912 a year, 26% below the U.S. median of $80,734. That rose 29.3% from the 2015–2019 survey, before inflation.

Set against the U.S., households in Lyon County spend the most on vehicle maintenance and repairs (an index of 111, where 100 is the U.S. average) and the least on child care and other personal services (51).

The highest Groundwork market scores in Lyon County are for spas and skin care studios (56), grocery and convenience stores (54) and primary care and pediatric clinics (53). Lyon County ranks #641 of 1,769 scored counties for spas and skin care studios.

Lyon County is part of the Emporia area. For its number of households, Lyon County has the most map listings, relative to the U.S., for fast food and sandwich shops (62% above the U.S. rate) and the fewest for salons, barbers and spas (40% below the U.S. rate).

All 56 business types in Lyon County

Highest Groundwork market score first. Each score compares Lyon County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.

Every business type in Lyon County, KS, highest Groundwork market score first, with its rank among counties, listings, listings per 10,000 households, spending per listing and official establishments
Business typeScoreRank among countiesListingsPer 10k householdsSpending per listingSpending per listing vs. U.S. (100)Official establishments
Spas and skin care56#641 of 1,76975.2$1.7M1883
Grocery and convenience stores54#1,035 of 2,4022720.0$2.8M815
Primary care and pediatrics53#745 of 1,65696.7$1.8M10414
Grocery stores50#1,010 of 2,07085.9$9.3M1005
Salons, barbers and spas49#1,202 of 2,3853828.2$304K14313
Hair salons48#1,273 of 2,3392417.8$482K1127
Convenience stores47#1,226 of 2,261118.2$6.8M86Under 3
Gas stations47#1,310 of 2,3581813.4$2.1M8716
Dentists and orthodontists45#1,142 of 1,8861712.6$976K998
Gyms44#1,136 of 1,79296.7$992K763
Chiropractors41#993 of 1,49096.7$1.8M774
Auto repair shops41#1,596 of 2,3783526.0$409K9218
Coffee shops and cafes40#1,371 of 2,063118.2$4M1098
Auto repair and car care40#1,658 of 2,4015742.3$251K9427
Doctors, dentists and clinics40#1,676 of 2,39410880.1$154K10134
Child care and preschools36#1,196 of 1,61175.2$568K575
Gyms, studios and classes35#1,651 of 2,0881611.9$558K847
Tire shops34#1,171 of 1,53096.7$1.6M644
Electricians32#956 of 1,16053.7$6.5M547
Car washes and detailing32#1,177 of 1,45196.7$1.6M633
Clothing, shoes and laundry31#1,824 of 2,2103324.5$697K7910
Optometrists and eye care30#1,086 of 1,30275.2$2.4M764
Martial arts and dance studios30#1,142 of 1,33464.5$1.5M744
Clothing and shoe stores28#1,773 of 2,0872619.3$884K7010
Real estate28#2,118 of 2,2293324.5Index only11922
Roofing and gutters27#1,029 of 1,17764.5$5.4M643
Bakeries and dessert shops27#1,692 of 1,8891511.1$2.9M718
Pet grooming and boarding26#1,264 of 1,46164.5$1.6M624
Landscaping and lawn care26#1,358 of 1,49396.7$1.6M5512
Lawn, cleaning and pest control26#1,654 of 1,771139.6$1.1M6718
Pet businesses26#1,980 of 2,2001712.6$558K639
Real estate agents and brokers24#2,123 of 2,1762921.5Index only10816
Sit-down restaurants24#2,220 of 2,4057958.6$560K8430
Home repair trades22#1,970 of 2,0572216.3$1.5M6125
Pizza21#1,983 of 2,0901511.1$2.9M5835
HVAC and plumbing20#1,646 of 1,707118.2$3M6215
Restaurants and cafes20#2,288 of 2,405156115.7$284K7674
Fast food and sandwich shops16#2,124 of 2,2222921.5$1.5M5035
Insurance agencies14#2,193 of 2,2722921.5$786K6329
BarbershopsNot scoredNot scored43.0$2.9M153Under 3
Pet storesNot scoredNot scored43.0$2.4M52Under 3
VeterinariansNot scoredNot scored43.0$2.4M875
Collision repair and body shopsNot scoredNot scored32.2$4.8M1553
Funeral homesNot scoredNot scored32.2$545K80Under 3
LaundromatsNot scoredNot scored32.2$7.7M61Under 3
Nail salonsNot scoredNot scored32.2$3.9M231Under 3
Pest controlNot scoredNot scored32.2$4.9M483
Physical therapyNot scoredNot scored32.2$5.5M2304
Property managementNot scoredNot scored32.2Index only1025
Home inspectorsNot scoredNot scored10.7Index onlyToo fewUnder 3
House cleaningNot scoredNot scored10.7$14.6MToo few3
Oil change and quick lubeNot scoredNot scored10.7$14.3MToo fewUnder 3
Yoga, Pilates and fitness studiosNot scoredNot scored10.7$8.9MToo few3
Dry cleanersNot scoredNot scored00.0None listedNone listedUnder 3
Mortgage brokers and lendersNot scoredNot scored00.0None listedNone listedUnder 3
Urgent care and walk-in clinicsNot scoredNot scored00.0None listedNone listedUnder 3

Household spending in Lyon County

What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).

Annual household spending in Lyon County, KS by line, per household, and against the U.S.
Spending lineA year, all householdsPer householdIndex vs. U.S. (100)
Vehicle maintenance and repairs$14.3M$1,063111
Gasoline and other fuels$37.3M$2,764106
Food away from home$44.2M$3,28181
Groceries$74.4M$5,52287
Personal care products and services$11.6M$85785
Child care and other personal services$4M$29551
Memberships, classes and admissions$8.9M$66267
Medical and dental services$16.6M$1,23196
Pets$9.5M$70377
Clothing, shoes and related services$23M$1,70683
Vehicle insurance$22.8M$1,69186
Home repairs, maintenance and insurance$32.5M$2,41180
Lawn care, cleaning and other household services$14.6M$1,08477
Rent and homeowner costs$170M$12,60976

Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.

Population and households in Lyon County

Population, 2025 estimate
32,266+0.5% since 2020
Households
13,481
Median age
36.6
Homes lived in by their owners
58%
Vehicles per household
1.9
Land area
848 sq. mi.
People per square mile
38
Median household income
$59,912+29.3% vs. 2015–2019, before inflation
Average household income
$72,670
Median home value
$150,600
Jobs located here
15,683
Daytime population
30,207Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Lyon County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.

Or open the report at the center of Lyon County. Signed out, you see a blurred preview; on an account, each report is one action.

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Lyon County is part of the Emporia, KS area.

Questions

How fast is Lyon County, KS growing?

Population estimates put Lyon County at 32,266 people in 2025, up 0.5% since 2020, slower than the U.S. (+3.1%). It has 13,481 households. Against the 2015–2019 survey, median household income rose 29.3%, before inflation.

How much do households in Lyon County, KS spend?

Households in Lyon County spend about $170M a year on rent and homeowner costs, $74.4M on groceries and $44.2M on food away from home. Relative to the U.S., household spending in Lyon County runs highest on vehicle maintenance and repairs (an index of 111, where 100 is the U.S. average) and lowest on child care and other personal services (51).

Which business types have the highest market scores in Lyon County, KS?

Of the business types scored in Lyon County, spas and skin care studios (56), grocery and convenience stores (54) and primary care and pediatric clinics (53) have the highest Groundwork market scores. For spas and skin care studios, that ranks #641 of 1,769 scored counties.

How does Lyon County, KS compare with the U.S.?

Median household income in Lyon County is $59,912, 26% below the U.S. median of $80,734. The population rose 0.5% from 2020 to 2025, against +3.1% for the U.S. The median home value is $150,600, against $332,700 for the U.S. Against the U.S., map listings per household run highest for fast food and sandwich shops (62% above the U.S. rate) and lowest for salons, barbers and spas (40% below the U.S. rate).

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 39 of the 56 business types have a score in Lyon County, each ranked against other counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Lyon County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

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Screening a site or an acquisition in Lyon County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Lyon County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.