Beauty and personal care · Small-town market · North Carolina
Hair salons in the Marion, NC area
Competitor counts, household spending and official business counts for hair salons in the Marion, NC area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 44 out of 100: Lower middle
Ranked #335 of 538 scored small-town markets
#12 of 23 scored small-town markets based in North Carolina
- Listings
- 35
- 10 chain locations (29%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $14.5M
- On personal care products and services · $775 a household
- Spending per listing
- $413K
- 4% below the U.S.
- Listings per 10k households
- 18.8
- 20% below the U.S.
- Population, 2025
- 45,198
- +1.5% since 2020
See the hair salons around any address in the Marion area
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Marion area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $775 per household (23% below the U.S. average), households in the Marion area spend about $14.5M a year on personal care products and services. Spread across 35 hair salons, that is $413K per salon, 4% below the U.S. figure of $430K. The spending figure covers all personal care products and services, not only hair salons.
The Marion area has 35 hair salons on map listings as of September 2026. 10 of them (29%) are chain locations, against 14% across the U.S. Per 10,000 households, that is 18.8, 20% below the U.S. rate of 23.4.
Official counts don’t publish a figure for beauty salons in the Marion area, since they leave out counts under 3. Official counts list 88 one-person businesses without payroll.
Population estimates show the Marion area grew 1.5% from 2020 to 2025, slower than the U.S. (+3.1%). For hair salons, the Marion area has a Groundwork market score of 44 (lower middle): #335 of 538 scored small-town markets and #12 of 23 scored small-town markets based in North Carolina.
How the Marion area compares
The same measures for North Carolina and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Marion area | North Carolina | U.S. |
|---|---|---|---|
| Listings per 10k households | 18.8 | 26.1 | 23.4 |
| Spending per listing | $413K | $344K | $430K |
| Households per official establishment | n/a | 1,924 | 1,535 |
| Official establishment growth, 2019–2023 | n/a | +14.7% | +6.0% |
| Population growth, 2020–2025 | +1.5% | +7.2% | +3.1% |
| Spending per household on personal care products and services | $775 | $897 | $1,005 |
| Median household income | $57,168 | $72,388 | $80,734 |
| Groundwork market score | 44 | 41 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 88Businesses with no payroll
- Map listings, September 2026
- 3510 chain locations
- Listings at the U.S. rate for this spending
- 34The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as beauty salons in the Marion area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Marion area
- Population, 2025 estimate
- 45,198+1.5% since 2020
- Households
- 18,638
- Median age
- 44.7
- Homes lived in by their owners
- 76%
- Vehicles per household
- 2.0
- Land area
- 440 sq. mi.
- People per square mile
- 102
- Median household income
- $57,168+31.0% vs. 2015–2019, before inflation
- Average household income
- $72,753
- Median home value
- $171,100
- Jobs located here
- 15,917
- Daytime population
- 39,859Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Marion area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of the Marion area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across North Carolina
Every North Carolina market ranked →The highest-scoring small-town markets in North Carolina for hair salons, numbered among those based in North Carolina, with the Marion area marked.
Top small-town markets in North Carolina
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Anderson Creek, NC | 79 | 77 | 15.4 | $554K | +12.3% | #14 of 538 |
| 2Kill Devil Hills, NC | 56 | 39 | 23.2 | $428K | +3.3% | #200 of 538 |
| 3Brevard, NC | 51 | 28 | 19.2 | $440K | +2.9% | #264 of 538 |
| 4Sanford, NC | 51 | 67 | 26.6 | $309K | +10.8% | #271 of 538 |
| 5North Wilkesboro, NC | 50 | 50 | 18.4 | $397K | +0.6% | #279 of 538 |
| 6Forest City, NC | 48 | 57 | 21.4 | $350K | +2.1% | #301 of 538 |
| 7Albemarle, NC | 48 | 60 | 23.8 | $340K | +9.8% | #304 of 538 |
| 8Roanoke Rapids, NC | 46 | 47 | 16.6 | $433K | −4.3% | #312 of 538 |
| 9Henderson, NC | 46 | 30 | 18.6 | $401K | +0.2% | #313 of 538 |
| 10Morehead City, NC | 45 | 76 | 23.8 | $375K | +4.1% | #327 of 538 |
| 12Marion, NC | 44 | 35 | 18.8 | $413K | +1.5% | #335 of 538 |
Other business types in the Marion area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas57
- Hair salons44
- Barbershops46
- Nail salons59
- Spas and skin care35
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in the Marion, NC area?
Map listings as of September 2026 show 35 hair salons in the Marion area. 10 of them (29%) are chain locations. The listings count hair and beauty salons. No official count is published for beauty salons in the Marion area: counts under 3 are left out. Official counts also show 88 one-person businesses without payroll.
How much do households in the Marion, NC area spend on personal care products and services?
About $14.5M a year, or $775 per household. That is 23% below the U.S. average (an index of 77, where 100 is the U.S. average). Spread across the 35 hair salons on map listings, it comes to $413K per salon. That spending covers all personal care products and services, which hair salons share with other businesses in the trade. It is estimated from the incomes of the 18,638 households in the Marion area and national spending patterns by income.
How does the Marion, NC area compare with the U.S. for hair salons?
The Marion area has 18.8 hair salons per 10,000 households, 20% below the U.S. rate of 23.4. Spending per salon is $413K, 4% below the U.S. figure of $430K. At the U.S. ratio of hair salons to household spending, the Marion area would have about 34, against 35 on map listings.
How fast is the Marion, NC area growing?
Population estimates put the Marion area at 45,198 people in 2025, up 1.5% since 2020, slower than the U.S. (+3.1%). It has 18,638 households. Median household income in the Marion area is $57,168, 29% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 31.0%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Marion area scores 44 for hair salons (lower middle), #335 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Marion area. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in the Marion area
Screening a site or an acquisition in the Marion area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Marion area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.