Fitness and classes · Small-town market · North Carolina
Gyms and studios in the Boone, NC area
The gyms and studios in the Boone, NC area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 22 out of 100: Low
Ranked #501 of 535 scored small-town markets
#23 of 23 scored small-town markets based in North Carolina
- Listings
- 37
- 2 chain locations (5%)
- Official establishments
- 11
- Businesses with payroll, 2023
- Household spending a year
- $12.8M
- On memberships, classes and admissions · $605 a household
- Spending per listing
- $346K
- 48% below the U.S.
- Listings per 10k households
- 17.5
- 17% above the U.S.
- Population, 2025
- 54,786
- +0.6% since 2020
See the gyms and studios around any address in the Boone area
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Boone area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For gyms and studios, the Boone area has a Groundwork market score of 22 (low): #501 of 535 scored small-town markets and #23 of 23 scored small-town markets based in North Carolina. That puts it in the bottom quarter of small-town markets.
Households in the Boone area spend about $12.8M a year on memberships, classes and admissions, or $605 per household, 39% below the U.S. average. That is about $346K of household spending for each location on map listings, 48% below the U.S. figure of $662K.
The Boone area has 37 gyms and studios on map listings as of September 2026. Of those, 2 are chain locations, or 5%, against 20% across the U.S. That is 17.5 per 10,000 households, 17% above the U.S. rate of 14.9.
Official counts show 11 businesses with payroll classed as fitness centers and recreation instruction in the Boone area in 2023. That is one for every 1,927 households, against one for every 1,641 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $63K has gone to businesses classed as fitness centers and recreation instruction in the Boone area. Between 2020 and 2025, the population of the Boone area grew 0.6%, slower than the U.S. (+3.1%).
How the Boone area compares
The same measures for North Carolina and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Boone area | North Carolina | U.S. |
|---|---|---|---|
| Listings per 10k households | 17.5 | 14.0 | 14.9 |
| Spending per listing | $346K | $531K | $662K |
| Households per official establishment | 1,927 | 1,675 | 1,641 |
| Official establishment growth, 2019–2023 | n/a | +6.5% | +8.2% |
| Population growth, 2020–2025 | +0.6% | +7.2% | +3.1% |
| Spending per household on memberships, classes and admissions | $605 | $743 | $983 |
| Median household income | $51,693 | $72,388 | $80,734 |
| Groundwork market score | 22 | 40 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 11
- Employees, 2023
- 68
- Annual payroll, 2023
- $774K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 372 chain locations
- Listings at the U.S. rate for this spending
- 19The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $63K
SBA-backed loans to businesses classed as fitness centers and recreation instruction in the Boone area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Boone area
- Population, 2025 estimate
- 54,786+0.6% since 2020
- Households
- 21,198
- Median age
- 35.8
- Homes lived in by their owners
- 62%
- Vehicles per household
- 1.9
- Land area
- 312 sq. mi.
- People per square mile
- 176
- Median household income
- $51,693+8.8% vs. 2015–2019, before inflation
- Average household income
- $83,665
- Median home value
- $358,900
- Jobs located here
- 24,062
- Daytime population
- 59,737Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Boone area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of the Boone area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across North Carolina
Every North Carolina market ranked →The highest-scoring small-town markets in North Carolina for gyms and studios, numbered among those based in North Carolina, with the Boone area marked.
Top small-town markets in North Carolina
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Anderson Creek, NC | 70 | 44 | 8.8 | $744K | +12.3% | #53 of 535 |
| 2Forest City, NC | 66 | 19 | 7.1 | $722K | +2.1% | #86 of 535 |
| 3Henderson, NC | 65 | 7 | 4.3 | $1.2M | +0.2% | #89 of 535 |
| 4Lumberton, NC | 59 | 27 | 6.3 | $699K | +3.4% | #161 of 535 |
| 5Mount Airy, NC | 57 | 26 | 8.7 | $623K | +1.3% | #188 of 535 |
| 6Wilson, NC | 54 | 27 | 8.2 | $687K | +1.7% | #222 of 535 |
| 7Shelby-Kings Mountain, NC | 52 | 31 | 8.0 | $707K | +3.4% | #246 of 535 |
| 8Elizabeth City, NC | 51 | 18 | 11.4 | $535K | +4.5% | #278 of 535 |
| 9Rockingham, NC | 50 | 11 | 6.5 | $701K | −1.6% | #282 of 535 |
| 10Washington, NC | 45 | 19 | 9.8 | $593K | 0.0% | #337 of 535 |
| 23Boone, NC | 22 | 37 | 17.5 | $346K | +0.6% | #501 of 535 |
Other business types in the Boone area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes22
- Gyms38
- Yoga, Pilates and fitness studios29
- Martial arts and dance studios23
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in the Boone, NC area?
Map listings as of September 2026 show 37 gyms and studios in the Boone area. 2 of them (5%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 11 businesses with payroll classed as fitness centers and recreation instruction in 2023.
How much do households in the Boone, NC area spend on memberships, classes and admissions?
About $12.8M a year, or $605 per household. That is 39% below the U.S. average (an index of 61, where 100 is the U.S. average). Spread across the 37 gyms and studios on map listings, it comes to $346K per location. It is estimated from the incomes of the 21,198 households in the Boone area and national spending patterns by income.
How does the Boone, NC area compare with the U.S. for gyms and studios?
The Boone area has 17.5 gyms and studios per 10,000 households, 17% above the U.S. rate of 14.9. Spending per location is $346K, 48% below the U.S. figure of $662K. At the U.S. ratio of gyms and studios to household spending, the Boone area would have about 19, against 37 on map listings. There is one business with payroll in the industry for every 1,927 households, against one for every 1,641 across the U.S.
How fast is the Boone, NC area growing?
Population estimates put the Boone area at 54,786 people in 2025, up 0.6% since 2020, slower than the U.S. (+3.1%). It has 21,198 households. The median household income in the Boone area is $51,693 a year, 36% below the U.S. median of $80,734. That rose 8.8% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Boone area scores 22 for gyms and studios (low), #501 of 535 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Boone area. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in the Boone area
Screening a site or an acquisition in the Boone area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Boone area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.