Groundwork

Groceries and convenience · Small-town market · Indiana

Grocery stores in the Monticello, IN area

The grocery stores in the Monticello, IN area, the household spending behind them and how the market ranks against other small-town markets.

Groundwork market score · out of 100

Score 59 out of 100: Upper middle

Ranked #170 of 506 scored small-town markets
#15 of 23 scored small-town markets based in Indiana

Listings
7
1 chain location (14%)
Official establishments
4
Businesses with payroll, 2023
Household spending a year
$59.4M
On groceries · $5,788 a household
Spending per listing
$8.5M
9% below the U.S.
Listings per 10k households
6.8
In line with the U.S.
Population, 2025
25,164
+2.0% since 2020

See the grocery stores around any address in the Monticello area

The site report maps the grocery stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Monticello area. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 7 grocery stores in the Monticello area. One of them (14%) is a chain location, against 37% across the U.S. Per 10,000 households, that is 6.8, in line with the U.S. rate of 6.8.

Household spending on groceries in the Monticello area comes to about $59.4M a year: $5,788 per household, 8% below the U.S. average. That is about $8.5M of household spending for each store on map listings, 9% below the U.S. figure of $9.3M. That spending covers all groceries, which grocery stores share with other businesses in the trade.

The official count of businesses with payroll classed as supermarkets and grocery stores in the Monticello area was 4 in 2023. That is one for every 2,564 households, against one for every 2,053 across the U.S.

Population estimates show the Monticello area grew 2.0% from 2020 to 2025, slower than the U.S. (+3.1%). For grocery stores, the Monticello area has a Groundwork market score of 59 (upper middle): #170 of 506 scored small-town markets and #15 of 23 scored small-town markets based in Indiana.

How the Monticello area compares

The same measures for Indiana and the whole U.S. Spending per listing divides a year of household spending on all groceries by the grocery stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Grocery stores in Monticello, IN area compared with Indiana and the U.S.
MeasureMonticello areaIndianaU.S.
Listings per 10k households6.85.26.8
Spending per listing$8.5M$11.5M$9.3M
Households per official establishment2,5642,8472,053
Official establishment growth, 2019–2023n/a−0.4%0.0%
Population growth, 2020–2025+2.0%+2.7%+3.1%
Spending per household on groceries$5,788$5,959$6,319
Median household income$67,303$71,957$80,734
Groundwork market score5969

Official counts and lending

Businesses

Official establishments, 2019 to 2023
4
Employees, 2023
136
Annual payroll, 2023
$3.9M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
71 chain location
Listings at the U.S. rate for this spending
6The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as supermarkets and grocery stores in the Monticello area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Monticello area

Population, 2025 estimate
25,164+2.0% since 2020
Households
10,254
Median age
42.3
Homes lived in by their owners
81%
Vehicles per household
2.1
Land area
505 sq. mi.
People per square mile
49
Median household income
$67,303
Average household income
$83,596
Median home value
$175,900
Jobs located here
8,813
Daytime population
21,324Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Monticello area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the grocery stores on map listings by name and distance.

Or open the report at the center of the Monticello area. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Grocery stores across Indiana

Every Indiana market ranked →

The highest-scoring small-town markets in Indiana for grocery stores, numbered among those based in Indiana, with the Monticello area marked.

Top small-town markets in Indiana

Small-town markets in Indiana ranked for grocery stores by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Greencastle, IN8753.5$16.8M+3.2%#10 of 506
2Auburn, IN8474.1$14.4M+2.9%#17 of 506
3Huntington, IN8174.5$12.7M+1.6%#23 of 506
4Decatur, IN7564.8$11.9M+2.2%#44 of 506
5Warsaw, IN73185.6$10.6M+0.9%#55 of 506
6New Castle, IN7273.8$15M+0.5%#57 of 506
7Wabash, IN7153.9$14.6M−0.7%#63 of 506
8Angola, IN67107.1$8.4M+1.0%#95 of 506
9Kendallville, IN6695.0$11.9M+1.0%#100 of 506
10Crawfordsville, IN66117.1$8.3M+2.7%#108 of 506
15Monticello, IN5976.8$8.5M+2.0%#170 of 506

Other business types in the Monticello area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many grocery stores are in the Monticello, IN area?

The Monticello area has 7 grocery stores on map listings as of September 2026. One of them (14%) is a chain location. The listings count grocery stores and supermarkets. Official counts show 4 businesses with payroll classed as supermarkets and grocery stores in 2023.

How much do households in the Monticello, IN area spend on groceries?

About $59.4M a year, or $5,788 per household. That is 8% below the U.S. average (an index of 92, where 100 is the U.S. average). Spread across the 7 grocery stores on map listings, it comes to $8.5M per store. The spending figure covers all groceries, not only grocery stores. It is estimated from the incomes of the 10,254 households in the Monticello area and national spending patterns by income.

How does the Monticello, IN area compare with the U.S. for grocery stores?

The Monticello area has 6.8 grocery stores per 10,000 households, in line with the U.S. rate of 6.8. Spending per store is $8.5M, 9% below the U.S. figure of $9.3M. At the national ratio of grocery stores to household spending, the Monticello area would have about 6, against 7 on map listings. There is one business with payroll in the industry for every 2,564 households, against one for every 2,053 across the U.S.

How fast is the Monticello, IN area growing?

Population estimates put the Monticello area at 25,164 people in 2025, up 2.0% since 2020, slower than the U.S. (+3.1%). It has 10,254 households. Median household income in the Monticello area is $67,303, 17% below the U.S. median of $80,734.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Monticello area scores 59 for grocery stores (upper middle), #170 of 506 scored small-town markets.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Monticello area. It maps the grocery stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for grocery stores · All 56 business types in the Monticello area

Screening a site or an acquisition in the Monticello area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Monticello area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.