Groundwork

Clothing and laundry · Small-town market · Hawaii

Clothing, shoe and laundry businesses in the Kapaa, HI area

The clothing, shoe and laundry businesses in the Kapaa, HI area, the household spending behind them and how the market ranks against other small-town markets.

Groundwork market score · out of 100

Score 28 out of 100: Lower middle

Ranked #460 of 536 scored small-town markets
#2 of 2 scored small-town markets based in Hawaii

Listings
132
27 chain locations (20%)
Official establishments
82
−5.7% since 2019
Household spending a year
$47M
On clothing, shoes and related services · $1,988 a household
Spending per listing
$356K
60% below the U.S.
Listings per 10k households
55.9
2.4 times the U.S.
Population, 2025
73,400
+0.3% since 2020

See the clothing, shoe and laundry businesses around any address in the Kapaa area

The site report maps the clothing, shoe and laundry businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Kapaa area. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

The Kapaa area scores 28 (lower middle) on the Groundwork market score for clothing, shoe and laundry businesses, ranking #460 of 536 scored small-town markets and #2 of 2 scored small-town markets based in Hawaii. That puts it in the bottom quarter of small-town markets.

Map listings as of September 2026 show 132 clothing, shoe and laundry businesses in the Kapaa area. 27 of them (20%) are chain locations, against 37% across the U.S. That is 55.9 per 10,000 households, 2.4 times the U.S. rate of 23.3.

Households in the Kapaa area spend about $47M a year on clothing, shoes and related services, or $1,988 per household, 3% below the U.S. average. Spread across 132 clothing, shoe and laundry businesses, that is $356K per business, 60% below the U.S. figure of $880K.

In 2023, official counts showed 82 businesses with payroll in the Kapaa area classed as clothing and shoe stores, laundromats and dry cleaners, down 5.7% from 2019. That is one for every 288 households, against one for every 1,008 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $1.2M has gone to businesses classed as clothing and shoe stores, laundromats and dry cleaners in the Kapaa area. Between 2020 and 2025, the population of the Kapaa area grew 0.3%, slower than the U.S. (+3.1%).

How the Kapaa area compares

The same measures for Hawaii and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing, shoe and laundry businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Clothing, shoes and laundry in Kapaa, HI area compared with Hawaii and the U.S.
MeasureKapaa areaHawaiiU.S.
Listings per 10k households55.939.623.3
Spending per listing$356K$520K$880K
Households per official establishment2885391,008
Official establishment growth, 2019–2023−5.7%−10.2%−12.0%
Population growth, 2020–2025+0.3%−1.3%+3.1%
Spending per household on clothing, shoes and related services$1,988$2,058$2,055
Median household income$97,668$100,389$80,734
Groundwork market score2814

Official counts and lending

Businesses

Official establishments, 2019 to 2023
82−5.7% over the period
Employees, 2023
659
Annual payroll, 2023
$20.9M
One-person businesses, 2023
74Businesses with no payroll
Map listings, September 2026
13227 chain locations
Listings at the U.S. rate for this spending
53The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
1
Amount
$1.2M

SBA-backed loans to businesses classed as clothing and shoe stores, laundromats and dry cleaners in the Kapaa area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Kapaa area

Population, 2025 estimate
73,400+0.3% since 2020
Households
23,632
Median age
43.9
Homes lived in by their owners
69%
Vehicles per household
2.3
Land area
620 sq. mi.
People per square mile
119
Median household income
$97,668+16.9% vs. 2015–2019, before inflation
Average household income
$126,466
Median home value
$873,200
Jobs located here
28,378
Daytime population
63,469Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Kapaa area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing, shoe and laundry businesses on map listings by name and distance.

Or open the report at the center of the Kapaa area. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Clothing, shoes and laundry across Hawaii

Every Hawaii market ranked →

The highest-scoring small-town markets in Hawaii for clothing, shoe and laundry businesses, numbered among those based in Hawaii, with the Kapaa area marked.

Top small-town markets in Hawaii

Small-town markets in Hawaii ranked for clothing, shoe and laundry businesses by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Hilo-Kailua, HI3921629.2$626K+4.6%#375 of 536
2Kapaa, HI2813255.9$356K+0.3%#460 of 536

Other business types in the Kapaa area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many clothing, shoe and laundry businesses are in the Kapaa, HI area?

There are 132 clothing, shoe and laundry businesses on map listings in the Kapaa area as of September 2026. 27 of them (20%) are chain locations. The listings count clothing, shoe and jewelry stores, laundromats and dry cleaners. Official counts show 82 businesses with payroll classed as clothing and shoe stores, laundromats and dry cleaners in 2023, down 5.7% from 2019. Official counts also show 74 one-person businesses without payroll.

How much do households in the Kapaa, HI area spend on clothing, shoes and related services?

About $47M a year, or $1,988 per household. That is 3% below the U.S. average (an index of 97, where 100 is the U.S. average). Spread across the 132 clothing, shoe and laundry businesses on map listings, it comes to $356K per business. It is estimated from the incomes of the 23,632 households in the Kapaa area and national spending patterns by income.

How does the Kapaa, HI area compare with the U.S. for clothing, shoe and laundry businesses?

The Kapaa area has 55.9 clothing, shoe and laundry businesses per 10,000 households, 2.4 times the U.S. rate of 23.3. Spending per business is $356K, 60% below the U.S. figure of $880K. At the national ratio of clothing, shoe and laundry businesses to household spending, the Kapaa area would have about 53, against 132 on map listings. There is one business with payroll in the industry for every 288 households, against one for every 1,008 across the U.S. The official count fell 5.7% from 2019 to 2023, against −12.0% for the U.S.

How fast is the Kapaa, HI area growing?

Population estimates put the Kapaa area at 73,400 people in 2025, up 0.3% since 2020, slower than the U.S. (+3.1%). It has 23,632 households. Median household income in the Kapaa area is $97,668, 21% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 16.9%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Kapaa area scores 28 for clothing, shoe and laundry businesses (lower middle), #460 of 536 scored small-town markets.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Kapaa area. It maps the clothing, shoe and laundry businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for clothing, shoe and laundry businesses · All 56 business types in the Kapaa area

Screening a site or an acquisition in the Kapaa area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Kapaa area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.