County profile · Texas
Maverick County, TX market data
How Maverick County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 58,823
- +1.7% since 2020
- Households
- 18,080
- Median household income
- $49,568
- +25.1% vs. 2015–2019, before inflation
- Median home value
- $158,700
- Jobs located here
- 16,329
- Highest market score
- 73
- Lawn, cleaning and pest control, #164 of 1,771 scored counties
A site report maps the competitors on map listings around any address in Maverick County by name and distance, and the households and spending within reach. Or open the report at the center of Maverick County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Maverick County has an estimated 58,823 people and 18,080 households. Population estimates put the population change in Maverick County from 2020 to 2025 at +1.7%, slower than the U.S. (+3.1%). Median household income in Maverick County is $49,568, 39% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.1%, before inflation.
Relative to the U.S., household spending in Maverick County runs highest on vehicle insurance (an index of 121, where 100 is the U.S. average) and lowest on memberships, classes and admissions (51).
Of the business types scored in Maverick County, lawn care, cleaning and pest control companies (73); home repair companies (66); and pet businesses (62) have the highest Groundwork market scores. For lawn care, cleaning and pest control companies, that ranks #164 of 1,771 scored counties.
Maverick County is part of the Eagle Pass metro area. Against the U.S., map listings per household run highest for tire shops (2.2 times the U.S. rate) and lowest for dentists and orthodontists (53% below the U.S. rate).
All 56 business types in Maverick County
Highest Groundwork market score first. Each score compares Maverick County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Lawn, cleaning and pest control | 73 | #164 of 1,771 | 6 | 3.3 | $3.7M | 220 | 11 |
| Home repair trades | 66 | #316 of 2,057 | 9 | 5.0 | $4.7M | 193 | 18 |
| Pet businesses | 62 | #567 of 2,200 | 9 | 5.0 | $1.4M | 161 | Under 3 |
| HVAC and plumbing | 61 | #445 of 1,707 | 6 | 3.3 | $7M | 148 | 12 |
| Dentists and orthodontists | 60 | #563 of 1,886 | 11 | 6.1 | $1.5M | 155 | 6 |
| Pizza | 54 | #849 of 2,090 | 8 | 4.4 | $6.9M | 135 | 34 |
| Nail salons | 52 | #610 of 1,328 | 5 | 2.8 | $2.6M | 158 | Under 3 |
| Physical therapy | 50 | #714 of 1,422 | 7 | 3.9 | $2.4M | 100 | 4 |
| Real estate | 50 | #1,089 of 2,229 | 41 | 22.7 | Index only | 132 | 6 |
| Gas stations | 47 | #1,318 of 2,358 | 28 | 15.5 | $1.8M | 75 | 19 |
| Coffee shops and cafes | 46 | #1,159 of 2,063 | 12 | 6.6 | $4.6M | 123 | 10 |
| Real estate agents and brokers | 46 | #1,286 of 2,176 | 37 | 20.5 | Index only | 116 | 6 |
| Doctors, dentists and clinics | 46 | #1,360 of 2,394 | 78 | 43.1 | $215K | 141 | 36 |
| Salons, barbers and spas | 46 | #1,418 of 2,385 | 61 | 33.7 | $217K | 102 | 5 |
| Funeral homes | 45 | #835 of 1,472 | 5 | 2.8 | $483K | 71 | 3 |
| Spas and skin care | 39 | #1,271 of 1,769 | 12 | 6.6 | $1.1M | 126 | Under 3 |
| Grocery and convenience stores | 39 | #1,646 of 2,402 | 47 | 26.0 | $2M | 60 | 9 |
| Insurance agencies | 38 | #1,551 of 2,272 | 39 | 21.6 | $1.1M | 87 | 22 |
| Hair salons | 38 | #1,720 of 2,339 | 30 | 16.6 | $441K | 102 | Under 3 |
| Sit-down restaurants | 35 | #1,859 of 2,405 | 149 | 82.4 | $368K | 55 | 18 |
| Grocery stores | 32 | #1,603 of 2,070 | 19 | 10.5 | $5M | 54 | 7 |
| Restaurants and cafes | 31 | #2,002 of 2,405 | 245 | 135.5 | $224K | 60 | 62 |
| Auto repair shops | 30 | #2,036 of 2,378 | 53 | 29.3 | $282K | 63 | 17 |
| Convenience stores | 26 | #1,907 of 2,261 | 25 | 13.8 | $3.8M | 49 | Under 3 |
| Fast food and sandwich shops | 24 | #1,989 of 2,222 | 36 | 19.9 | $1.5M | 50 | 34 |
| Primary care and pediatrics | 22 | #1,524 of 1,656 | 20 | 11.1 | $840K | 47 | 26 |
| Bakeries and dessert shops | 21 | #1,802 of 1,889 | 21 | 11.6 | $2.6M | 63 | 13 |
| Martial arts and dance studios | 20 | #1,253 of 1,334 | 7 | 3.9 | $1.3M | 64 | Under 3 |
| Car washes and detailing | 19 | #1,369 of 1,451 | 10 | 5.5 | $1.5M | 59 | 5 |
| Child care and preschools | 18 | #1,518 of 1,611 | 15 | 8.3 | $385K | 38 | 14 |
| Clothing, shoes and laundry | 18 | #2,115 of 2,210 | 48 | 26.5 | $587K | 67 | 24 |
| Barbershops | 17 | #1,254 of 1,356 | 13 | 7.2 | $1M | 54 | Under 3 |
| Auto repair and car care | 17 | #2,326 of 2,401 | 93 | 51.4 | $161K | 60 | 36 |
| Tire shops | 16 | #1,449 of 1,530 | 15 | 8.3 | $997K | 40 | 6 |
| Clothing and shoe stores | 16 | #2,013 of 2,087 | 40 | 22.1 | $704K | 55 | 24 |
| Gyms | 15 | #1,713 of 1,792 | 17 | 9.4 | $530K | 41 | Under 3 |
| Gyms, studios and classes | 15 | #2,021 of 2,088 | 27 | 14.9 | $334K | 50 | Under 3 |
| Chiropractors | Not scored | Not scored | 3 | 1.7 | $5.6M | 234 | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 3 | 1.7 | $5M | 162 | 8 |
| Landscaping and lawn care | Not scored | Not scored | 3 | 1.7 | $7.4M | 252 | 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 3 | 1.7 | Index only | 200 | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 3 | 1.7 | $5M | 36 | 4 |
| Pest control | Not scored | Not scored | 3 | 1.7 | $7.4M | 72 | 3 |
| Pet grooming and boarding | Not scored | Not scored | 3 | 1.7 | $4.2M | 167 | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 3 | 1.7 | $3M | 74 | Under 3 |
| Dry cleaners | Not scored | Not scored | 2 | 1.1 | $14.1M | Too few | Under 3 |
| Electricians | Not scored | Not scored | 2 | 1.1 | $21.1M | Too few | 6 |
| Optometrists and eye care | Not scored | Not scored | 2 | 1.1 | $8.4M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 2 | 1.1 | $6.4M | Too few | Under 3 |
| Veterinarians | Not scored | Not scored | 2 | 1.1 | $6.4M | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 1 | 0.6 | $28.2M | Too few | Under 3 |
| Property management | Not scored | Not scored | 1 | 0.6 | Index only | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 1 | 0.6 | $42.2M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 5 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Maverick County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $15M | $827 | 86 |
| Gasoline and other fuels | $49.9M | $2,761 | 106 |
| Food away from home | $54.9M | $3,035 | 75 |
| Groceries | $95.8M | $5,300 | 84 |
| Personal care products and services | $13.2M | $731 | 73 |
| Child care and other personal services | $5.8M | $319 | 55 |
| Memberships, classes and admissions | $9M | $499 | 51 |
| Medical and dental services | $16.8M | $929 | 72 |
| Pets | $12.7M | $704 | 77 |
| Clothing, shoes and related services | $28.2M | $1,558 | 76 |
| Vehicle insurance | $42.7M | $2,364 | 121 |
| Home repairs, maintenance and insurance | $42.2M | $2,333 | 77 |
| Lawn care, cleaning and other household services | $22.1M | $1,224 | 87 |
| Rent and homeowner costs | $233.7M | $12,926 | 78 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Maverick County
- Population, 2025 estimate
- 58,823+1.7% since 2020
- Households
- 18,080
- Median age
- 30.7
- Homes lived in by their owners
- 71%
- Vehicles per household
- 1.9
- Land area
- 1,280 sq. mi.
- People per square mile
- 45
- Median household income
- $49,568+25.1% vs. 2015–2019, before inflation
- Average household income
- $64,509
- Median home value
- $158,700
- Jobs located here
- 16,329
- Daytime population
- 51,575Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Maverick County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Maverick County. Signed out, you see a blurred preview; on an account, each report is one action.
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Questions
How fast is Maverick County, TX growing?
Population estimates put Maverick County at 58,823 people in 2025, up 1.7% since 2020, slower than the U.S. (+3.1%). It has 18,080 households. Median household income rose 25.1% from the 2015–2019 survey, before inflation.
How much do households in Maverick County, TX spend?
Households in Maverick County spend about $233.7M a year on rent and homeowner costs, $95.8M on groceries and $54.9M on food away from home. Set against the U.S., households in Maverick County spend the most on vehicle insurance (an index of 121, where 100 is the U.S. average) and the least on memberships, classes and admissions (51).
Which business types have the highest market scores in Maverick County, TX?
The highest Groundwork market scores in Maverick County are for lawn care, cleaning and pest control companies (73); home repair companies (66); and pet businesses (62). Maverick County ranks #164 of 1,771 scored counties for lawn care, cleaning and pest control companies.
How does Maverick County, TX compare with the U.S.?
The median household income in Maverick County is $49,568 a year, 39% below the U.S. median of $80,734. The population rose 1.7% from 2020 to 2025, against +3.1% for the U.S. The median home value is $158,700, against $332,700 for the U.S. For its number of households, Maverick County has the most map listings, relative to the U.S., for tire shops (2.2 times the U.S. rate) and the fewest for dentists and orthodontists (53% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 37 of the 56 business types have a score in Maverick County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Maverick County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Maverick County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Maverick County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.