Groundwork

Beauty and personal care · County · Iowa

Spas and skin care studios in Adair County, IA

Competitor counts, household spending and official business counts for spas and skin care studios in Adair County, IA, set against other counties and the U.S.

Groundwork market score

Not scored

Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.

Listings
4
0 chain locations (0%)
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$3.1M
On personal care products and services · $946 a household
Spending per listing
$765K
13% below the U.S.
Listings per 10k households
12.4
8% above the U.S.
Population, 2025
7,403
−1.3% since 2020

See the spas and skin care studios around any address in Adair County

The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Adair County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

At $946 per household (6% below the U.S. average), households in Adair County spend about $3.1M a year on personal care products and services. Spread across 4 spas and skin care studios, that is $765K per studio, 13% below the U.S. figure of $876K. The spending figure covers all personal care products and services, not only spas and skin care studios.

There are 4 spas and skin care studios on map listings in Adair County as of September 2026. That is 12.4 per 10,000 households, 8% above the U.S. rate of 11.5.

Official counts don’t publish a figure for other personal care services in Adair County, since they leave out counts under 3.

Population estimates show Adair County declined 1.3% from 2020 to 2025, against +3.1% for the U.S. Counties under 10,000 people aren’t given a market score, since a few businesses can swing their figures.

How Adair County compares

The same measures for Iowa and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Spas and skin care in Adair County, IA compared with Iowa and the U.S.
MeasureAdair CountyIowaU.S.
Listings per 10k households12.48.711.5
Spending per listing$765K$1.1M$876K
Households per official establishmentn/a6,0084,055
Official establishment growth, 2019–2023n/a+12.9%+29.8%
Population growth, 2020–2025−1.3%+1.5%+3.1%
Spending per household on personal care products and services$946$990$1,005
Median household income$68,092$75,059$80,734
Groundwork market scoreNot scored66

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/a
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
40 chain locations
Listings at the U.S. rate for this spending
4The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as other personal care services in Adair County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Adair County

Population, 2025 estimate
7,403−1.3% since 2020
Households
3,236
Median age
42.7
Homes lived in by their owners
74%
Vehicles per household
2.3
Land area
569 sq. mi.
People per square mile
13
Median household income
$68,092
Average household income
$93,814
Median home value
$160,400
Jobs located here
2,900
Daytime population
6,793Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Adair County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.

Or open the report at the center of Adair County. Signed out, you see a blurred preview; on an account, each report is one action.

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Spas and skin care across Iowa

Every Iowa market ranked →

The highest-scoring counties in Iowa for spas and skin care studios, numbered among those based in Iowa, with Adair County marked.

Top counties in Iowa

Counties in Iowa ranked for spas and skin care studios by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Warren County, IA89104.8$2.3M+9.0%#15 of 1,769
2Marion County, IA8064.5$2.2M+2.3%#63 of 1,769
3Story County, IA75225.7$1.7M+2.7%#120 of 1,769
4Dallas County, IA75378.7$1.4M+17.8%#128 of 1,769
5Pottawattamie County, IA70154.0$2.4M−0.7%#201 of 1,769
6Washington County, IA7055.6$1.8M+0.6%#213 of 1,769
7Sioux County, IA69107.9$1.3M+2.5%#252 of 1,769
8Buchanan County, IA6856.1$1.6M+1.3%#268 of 1,769
9Johnson County, IA63609.5$1.1M+4.6%#426 of 1,769
10Wapello County, IA6264.3$2.1M−0.3%#438 of 1,769
Adair County, IANot scored412.4$765K−1.3%

Other business types in Adair County

None has a Groundwork market score here. Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.

Questions

How many spas and skin care studios are in Adair County, IA?

As of September 2026, map listings count 4 spas and skin care studios in Adair County. The listings count spas, skin care, waxing, lash and tanning studios. No official count is published for other personal care services in Adair County: counts under 3 are left out.

How much do households in Adair County, IA spend on personal care products and services?

About $3.1M a year, or $946 per household. That is 6% below the U.S. average (an index of 94, where 100 is the U.S. average). Spread across the 4 spas and skin care studios on map listings, it comes to $765K per studio. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade. It is estimated from the incomes of the 3,236 households in Adair County and national spending patterns by income.

How does Adair County, IA compare with the U.S. for spas and skin care studios?

Adair County has 12.4 spas and skin care studios per 10,000 households, 8% above the U.S. rate of 11.5. Spending per studio is $765K, 13% below the U.S. figure of $876K. The count on map listings matches the U.S. ratio of spas and skin care studios to household spending.

How fast is Adair County, IA growing?

Population estimates put Adair County at 7,403 people in 2025, down 1.3% since 2020, against +3.1% for the U.S. It has 3,236 households. The median household income in Adair County is $68,092 a year, 16% below the U.S. median of $80,734.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The score leaves out counties under 10,000 people, where a handful of businesses would swing it.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Adair County. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for spas and skin care studios · All 56 business types in Adair County

Screening a site or an acquisition in Adair County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Adair County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.