Groundwork

Beauty and personal care · Metro area · Colorado

Spas and skin care studios in the Boulder, CO metro area

The spas and skin care studios in the Boulder, CO metro area, the household spending behind them and how the market ranks against other metro areas.

Groundwork market score · out of 100

Score 26 out of 100: Lower middle

Ranked #377 of 387 scored metro areas
#7 of 7 scored metro areas based in Colorado

Listings
262
37 chain locations (14%)
Official establishments
63
+26.0% since 2019
Household spending a year
$162.4M
On personal care products and services · $1,186 a household
Spending per listing
$620K
29% below the U.S.
Listings per 10k households
19.1
66% above the U.S.
Population, 2025
328,560
−0.7% since 2020

See the spas and skin care studios around any address in the Boulder metro area

The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Boulder metro area. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

The Boulder metro area scores 26 (lower middle) on the Groundwork market score for spas and skin care studios, ranking #377 of 387 scored metro areas and #7 of 7 scored metro areas based in Colorado. That puts it in the bottom quarter of metro areas.

Households in the Boulder metro area spend about $162.4M a year on personal care products and services, or $1,186 per household, 18% above the U.S. average. Spread across 262 spas and skin care studios, that is $620K per studio, 29% below the U.S. figure of $876K. The spending figure covers all personal care products and services, not only spas and skin care studios.

The Boulder metro area has 262 spas and skin care studios on map listings as of September 2026. Of those, 37 are chain locations, or 14%, against 10% across the U.S. That comes to 19.1 for every 10,000 households, 66% above the U.S. rate of 11.5.

The official count of businesses with payroll classed as other personal care services in the Boulder metro area was 63 in 2023, up 26.0% from 2019. That is one for every 2,175 households, against one for every 4,055 across the U.S. Since fiscal 2022, 12 SBA-backed loans worth $8.4M have gone to businesses classed as other personal care services in the Boulder metro area. Population estimates put the population change in the Boulder metro area from 2020 to 2025 at −0.7%, against +3.1% for the U.S.

How the Boulder metro area compares

The same measures for Colorado and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Spas and skin care in Boulder, CO metro area compared with Colorado and the U.S.
MeasureBoulder metro areaColoradoU.S.
Listings per 10k households19.116.011.5
Spending per listing$620K$699K$876K
Households per official establishment2,1752,8004,055
Official establishment growth, 2019–2023+26.0%+35.9%+29.8%
Population growth, 2020–2025−0.7%+3.9%+3.1%
Spending per household on personal care products and services$1,186$1,118$1,005
Median household income$103,994$95,470$80,734
Groundwork market score2635

Official counts and lending

Businesses

Official establishments, 2019 to 2023
63+26.0% over the period
Employees, 2023
383
Annual payroll, 2023
$13.4M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
26237 chain locations
Listings at the U.S. rate for this spending
185The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
12
Amount
$8.4M

SBA-backed loans to businesses classed as other personal care services in the Boulder metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Boulder metro area

Population, 2025 estimate
328,560−0.7% since 2020
Households
137,008
Median age
39.9
Homes lived in by their owners
62%
Vehicles per household
1.8
Land area
726 sq. mi.
People per square mile
453
Median household income
$103,994+25.3% vs. 2015–2019, before inflation
Average household income
$148,846
Median home value
$756,300
Jobs located here
190,563
Daytime population
376,803Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Boulder metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.

Or open the report at the center of the Boulder metro area. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Spas and skin care across Colorado

Every Colorado market ranked →

The highest-scoring metro areas in Colorado for spas and skin care studios, numbered among those based in Colorado, with the Boulder metro area marked.

Top metro areas in Colorado

Metro areas in Colorado ranked for spas and skin care studios by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Greeley, CO7313510.9$1M+14.2%#27 of 387
2Grand Junction, CO447811.8$812K+4.4%#248 of 387
3Denver-Aurora-Centennial, CO392,08717.1$690K+4.1%#301 of 387
4Colorado Springs, CO3746015.2$709K+3.1%#316 of 387
5Fort Collins-Loveland, CO3725616.6$662K+4.8%#319 of 387
6Pueblo, CO298111.8$762K+0.6%#366 of 387
7Boulder, CO2626219.1$620K−0.7%#377 of 387

Other business types in the Boulder metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many spas and skin care studios are in the Boulder, CO metro area?

Map listings as of September 2026 show 262 spas and skin care studios in the Boulder metro area. 37 of them (14%) are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. Official counts show 63 businesses with payroll classed as other personal care services in 2023, up 26.0% from 2019.

How much do households in the Boulder, CO metro area spend on personal care products and services?

About $162.4M a year, or $1,186 per household. That is 18% above the U.S. average (an index of 118, where 100 is the U.S. average). Spread across the 262 spas and skin care studios on map listings, it comes to $620K per studio. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade. It is estimated from the incomes of the 137,008 households in the Boulder metro area and national spending patterns by income.

How does the Boulder, CO metro area compare with the U.S. for spas and skin care studios?

The Boulder metro area has 19.1 spas and skin care studios per 10,000 households, 66% above the U.S. rate of 11.5. Spending per studio is $620K, 29% below the U.S. figure of $876K. At the U.S. ratio of spas and skin care studios to household spending, the Boulder metro area would have about 185, against 262 on map listings. There is one business with payroll in the industry for every 2,175 households, against one for every 4,055 across the U.S. The official count rose 26.0% from 2019 to 2023, against +29.8% for the U.S.

How fast is the Boulder, CO metro area growing?

Population estimates put the Boulder metro area at 328,560 people in 2025, down 0.7% since 2020, against +3.1% for the U.S. It has 137,008 households. The median household income in the Boulder metro area is $103,994 a year, 29% above the U.S. median of $80,734. That rose 25.3% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Boulder metro area scores 26 for spas and skin care studios (lower middle), #377 of 387 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Boulder metro area. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for spas and skin care studios · All 56 business types in the Boulder metro area

Screening a site or an acquisition in the Boulder metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Boulder metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.