Groundwork

Real estate · County · Illinois

Real estate agents and brokers in Clay County, IL

How Clay County, IL compares with other counties and the U.S. for real estate agents and brokers: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 35 out of 100: Lower middle

Ranked #1,834 of 2,176 scored counties
#68 of 82 scored counties in Illinois

Listings
7
1 chain location (14%)
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$67.9M
On rent and homeowner costs · $12,788 a household
Housing spending per listing (U.S. = 100)
178
78% above the U.S.
Listings per 10k households
13.2
57% below the U.S.
Population, 2025
12,793
−3.6% since 2020

See the real estate agents and brokers around any address in Clay County

The site report maps the real estate agents and brokers on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Clay County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Clay County scores 35 (lower middle) on the Groundwork market score for real estate agents and brokers, ranking #1,834 of 2,176 scored counties and #68 of 82 scored counties in Illinois. That puts it in the bottom quarter of counties.

Map listings as of September 2026 show 7 real estate agents and brokers in Clay County. One of them (14%) is a chain location, against 4% across the U.S. That is 13.2 per 10,000 households, 57% below the U.S. rate of 30.6.

At $12,788 per household (23% below the U.S. average), households in Clay County spend about $67.9M a year on rent and homeowner costs. Housing spending per office is 78% above the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate agents and brokers take in.

There is no official count of businesses with payroll classed as offices of real estate agents and brokers in Clay County: counts under 3 aren’t published. Between 2020 and 2025, the population of Clay County declined 3.6%, against +3.1% for the U.S.

How Clay County compares

The same measures for Illinois and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.

Real estate agents and brokers in Clay County, IL compared with Illinois and the U.S.
MeasureClay CountyIllinoisU.S.
Listings per 10k households13.225.530.6
Housing spending per listing (U.S. = 100)178107100
Households per official establishmentn/a1,021788
Official establishment growth, 2019–2023n/a+10.8%+20.1%
Population growth, 2020–2025−3.6%−0.6%+3.1%
Spending per household on rent and homeowner costs$12,788$14,866$16,661
Median household income$60,417$83,390$80,734
Groundwork market score3541

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/a
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
71 chain location
Listings at the U.S. rate for this spending
13The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as offices of real estate agents and brokers in Clay County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Clay County

Population, 2025 estimate
12,793−3.6% since 2020
Households
5,311
Median age
41.5
Homes lived in by their owners
79%
Vehicles per household
2.0
Land area
468 sq. mi.
People per square mile
28
Median household income
$60,417+24.6% vs. 2015–2019, before inflation
Average household income
$78,530
Median home value
$97,400
Jobs located here
4,511
Daytime population
12,012Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Clay County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the real estate agents and brokers on map listings by name and distance.

Or open the report at the center of Clay County. Signed out, you see a blurred preview; on an account, each report is one action.

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Real estate agents and brokers across Illinois

Every Illinois market ranked →

The highest-scoring counties in Illinois for real estate agents and brokers, numbered among those based in Illinois, with Clay County marked.

Top counties in Illinois

Counties in Illinois ranked for real estate agents and brokers by Groundwork market score
MarketScoreListingsPer 10k householdsHousing spending per listing (U.S. = 100)Population growthU.S. rank
1Henry County, IL69115.4468−2.2%#229 of 2,176
2Woodford County, IL69106.8409−0.8%#232 of 2,176
3Douglas County, IL6879.0282+0.5%#263 of 2,176
4Bureau County, IL6685.7430−2.1%#314 of 2,176
5Clinton County, IL651913.0205+0.6%#355 of 2,176
6Boone County, IL63168.2328+0.4%#409 of 2,176
7Randolph County, IL621210.0240−0.6%#457 of 2,176
8Fulton County, IL61118.0295−2.0%#503 of 2,176
9Kendall County, IL618919.6153+9.9%#530 of 2,176
10Jersey County, IL60911.3231−1.5%#548 of 2,176
68Clay County, IL35713.2178−3.6%#1,834 of 2,176

Other business types in Clay County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many real estate agents and brokers are in Clay County, IL?

There are 7 real estate agents and brokers on map listings in Clay County as of September 2026. One of them (14%) is a chain location. The listings count real estate agents and brokerages, commercial brokers included. No official count is published for offices of real estate agents and brokers in Clay County: counts under 3 are left out.

How much do households in Clay County, IL spend on rent and homeowner costs?

About $67.9M a year, or $12,788 per household. That is 23% below the U.S. average (an index of 77, where 100 is the U.S. average). For the 7 real estate agents and brokers on map listings, housing spending per office is 78% above the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate agents and brokers take in. It is estimated from the incomes of the 5,311 households in Clay County and national spending patterns by income.

How does Clay County, IL compare with the U.S. for real estate agents and brokers?

Clay County has 13.2 real estate agents and brokers per 10,000 households, 57% below the U.S. rate of 30.6. The index of housing spending per office is 178, where 100 is the U.S. At the national ratio of real estate agents and brokers to household spending, Clay County would have about 13, against 7 on map listings.

How fast is Clay County, IL growing?

Population estimates put Clay County at 12,793 people in 2025, down 3.6% since 2020, against +3.1% for the U.S. It has 5,311 households. The median household income in Clay County is $60,417 a year, 25% below the U.S. median of $80,734. That rose 24.6% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Clay County scores 35 for real estate agents and brokers (lower middle), #1,834 of 2,176 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Clay County. It maps the real estate agents and brokers on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for real estate agents and brokers · All 56 business types in Clay County

Screening a site or an acquisition in Clay County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Clay County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.