County profile · Kentucky
Marion County, KY market data
How Marion County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 20,115
- +2.7% since 2020
- Households
- 7,724
- Median household income
- $59,627
- +48.7% vs. 2015–2019, before inflation
- Median home value
- $168,100
- Jobs located here
- 9,028
- Highest market score
- 70
- Real estate agents and brokers, #203 of 2,176 scored counties
A site report maps the competitors on map listings around any address in Marion County by name and distance, and the households and spending within reach. Or open the report at the center of Marion County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Marion County has an estimated 20,115 people and 7,724 households. Population estimates put the population change in Marion County from 2020 to 2025 at +2.7%, in step with the U.S. (+3.1%). Median household income in Marion County is $59,627, 26% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 48.7%, before inflation.
Relative to the U.S., household spending in Marion County runs highest on vehicle insurance (an index of 139, where 100 is the U.S. average) and lowest on memberships, classes and admissions (55).
Of the business types scored in Marion County, real estate agents and brokers (70), real estate businesses (64) and dentists and orthodontists (62) have the highest Groundwork market scores. For real estate agents and brokers, that ranks #203 of 2,176 scored counties.
Against the U.S., map listings per household run highest for gas stations (66% above the U.S. rate) and lowest for real estate businesses (66% below the U.S. rate).
All 56 business types in Marion County
Highest Groundwork market score first. Each score compares Marion County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Real estate agents and brokers | 70 | #203 of 2,176 | 6 | 7.8 | Index only | 318 | 3 |
| Real estate | 64 | #404 of 2,229 | 10 | 12.9 | Index only | 240 | 6 |
| Dentists and orthodontists | 62 | #505 of 1,886 | 5 | 6.5 | $1.5M | 153 | 3 |
| Home repair trades | 61 | #517 of 2,057 | 6 | 7.8 | $3.2M | 132 | 11 |
| Gas stations | 59 | #808 of 2,358 | 14 | 18.1 | $1.7M | 73 | 8 |
| Auto repair shops | 53 | #1,061 of 2,378 | 16 | 20.7 | $464K | 104 | 8 |
| Insurance agencies | 50 | #1,111 of 2,272 | 14 | 18.1 | $1.5M | 120 | 12 |
| Grocery and convenience stores | 47 | #1,334 of 2,402 | 18 | 23.3 | $2.3M | 69 | 4 |
| Restaurants and cafes | 45 | #1,406 of 2,405 | 68 | 88.0 | $361K | 97 | 28 |
| Spas and skin care | 39 | #1,275 of 1,769 | 6 | 7.8 | $989K | 113 | Under 3 |
| Gyms, studios and classes | 38 | #1,547 of 2,088 | 7 | 9.1 | $596K | 90 | Under 3 |
| Convenience stores | 38 | #1,552 of 2,261 | 9 | 11.7 | $4.7M | 60 | Under 3 |
| Pet businesses | 38 | #1,617 of 2,200 | 11 | 14.2 | $522K | 59 | 4 |
| Auto repair and car care | 38 | #1,750 of 2,401 | 34 | 44.0 | $218K | 81 | 13 |
| Grocery stores | 37 | #1,468 of 2,070 | 8 | 10.4 | $5.3M | 57 | 3 |
| Sit-down restaurants | 37 | #1,767 of 2,405 | 39 | 50.5 | $629K | 95 | 14 |
| Clothing, shoes and laundry | 35 | #1,686 of 2,210 | 15 | 19.4 | $832K | 95 | Under 3 |
| Fast food and sandwich shops | 35 | #1,687 of 2,222 | 13 | 16.8 | $1.9M | 62 | 13 |
| Salons, barbers and spas | 35 | #1,950 of 2,385 | 28 | 36.3 | $212K | 100 | Under 3 |
| Pizza | 34 | #1,679 of 2,090 | 10 | 12.9 | $2.5M | 48 | 13 |
| Doctors, dentists and clinics | 34 | #1,950 of 2,394 | 60 | 77.7 | $125K | 82 | 17 |
| Primary care and pediatrics | 32 | #1,358 of 1,656 | 9 | 11.7 | $835K | 47 | 8 |
| Hair salons | 32 | #1,973 of 2,339 | 16 | 20.7 | $371K | 86 | Under 3 |
| Clothing and shoe stores | 31 | #1,679 of 2,087 | 13 | 16.8 | $960K | 76 | Under 3 |
| Tire shops | 30 | #1,249 of 1,530 | 5 | 6.5 | $1.5M | 59 | 3 |
| Car washes and detailing | 29 | #1,242 of 1,451 | 6 | 7.8 | $1.2M | 49 | Under 3 |
| Gyms | 28 | #1,536 of 1,792 | 5 | 6.5 | $834K | 64 | Under 3 |
| Pet grooming and boarding | 23 | #1,329 of 1,461 | 6 | 7.8 | $958K | 38 | Under 3 |
| Barbershops | Not scored | Not scored | 4 | 5.2 | $1.5M | 79 | Under 3 |
| Coffee shops and cafes | Not scored | Not scored | 4 | 5.2 | $6.1M | 166 | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 4 | 5.2 | $1.9M | 60 | 3 |
| Veterinarians | Not scored | Not scored | 4 | 5.2 | $1.4M | 53 | 4 |
| Child care and preschools | Not scored | Not scored | 3 | 3.9 | $868K | 87 | 3 |
| Chiropractors | Not scored | Not scored | 3 | 3.9 | $2.5M | 105 | Under 3 |
| Electricians | Not scored | Not scored | 3 | 3.9 | $6.4M | 53 | 4 |
| Funeral homes | Not scored | Not scored | 3 | 3.9 | $345K | 51 | 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 3 | 3.9 | Index only | 89 | Under 3 |
| Physical therapy | Not scored | Not scored | 3 | 3.9 | $2.5M | 104 | 3 |
| Bakeries and dessert shops | Not scored | Not scored | 2 | 2.6 | $12.3M | Too few | Under 3 |
| Lawn, cleaning and pest control | Not scored | Not scored | 2 | 2.6 | $4.9M | Too few | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 2 | 2.6 | $2.1M | Too few | Under 3 |
| Nail salons | Not scored | Not scored | 2 | 2.6 | $3M | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 2 | 2.6 | $9.6M | Too few | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 1 | 1.3 | $7.4M | Too few | 3 |
| House cleaning | Not scored | Not scored | 1 | 1.3 | $9.9M | Too few | Under 3 |
| HVAC and plumbing | Not scored | Not scored | 1 | 1.3 | $19.2M | Too few | 7 |
| Laundromats | Not scored | Not scored | 1 | 1.3 | $12.5M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 1.3 | $7.4M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 1.3 | $9.9M | Too few | Under 3 |
| Property management | Not scored | Not scored | 1 | 1.3 | Index only | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pet stores | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Marion County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $7.4M | $961 | 100 |
| Gasoline and other fuels | $24.5M | $3,169 | 122 |
| Food away from home | $24.6M | $3,178 | 78 |
| Groceries | $42.3M | $5,475 | 87 |
| Personal care products and services | $5.9M | $768 | 76 |
| Child care and other personal services | $2.6M | $337 | 58 |
| Memberships, classes and admissions | $4.2M | $540 | 55 |
| Medical and dental services | $7.5M | $973 | 76 |
| Pets | $5.7M | $744 | 82 |
| Clothing, shoes and related services | $12.5M | $1,617 | 79 |
| Vehicle insurance | $21M | $2,720 | 139 |
| Home repairs, maintenance and insurance | $19.2M | $2,482 | 82 |
| Lawn care, cleaning and other household services | $9.9M | $1,280 | 91 |
| Rent and homeowner costs | $103.9M | $13,454 | 81 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Marion County
- Population, 2025 estimate
- 20,115+2.7% since 2020
- Households
- 7,724
- Median age
- 40.5
- Homes lived in by their owners
- 78%
- Vehicles per household
- 2.0
- Land area
- 344 sq. mi.
- People per square mile
- 57
- Median household income
- $59,627+48.7% vs. 2015–2019, before inflation
- Average household income
- $72,085
- Median home value
- $168,100
- Jobs located here
- 9,028
- Daytime population
- 19,568Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Marion County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Marion County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Kentucky 8
- Washington County, KY12,140 people
- Taylor County, KY26,397 people
- Nelson County, KY47,606 people
- Larue County, KY15,107 people
- Green County, KY11,369 people
- Boyle County, KY30,941 people
- Casey County, KY15,914 people
- Mercer County, KY23,028 people
Questions
How fast is Marion County, KY growing?
Population estimates put Marion County at 20,115 people in 2025, up 2.7% since 2020, in step with the U.S. (+3.1%). It has 7,724 households. Median household income rose 48.7% from the 2015–2019 survey, before inflation.
How much do households in Marion County, KY spend?
Households in Marion County spend about $103.9M a year on rent and homeowner costs, $42.3M on groceries and $24.6M on food away from home. Set against the U.S., households in Marion County spend the most on vehicle insurance (an index of 139, where 100 is the U.S. average) and the least on memberships, classes and admissions (55).
Which business types have the highest market scores in Marion County, KY?
The highest Groundwork market scores in Marion County are for real estate agents and brokers (70), real estate businesses (64) and dentists and orthodontists (62). Marion County ranks #203 of 2,176 scored counties for real estate agents and brokers.
How does Marion County, KY compare with the U.S.?
The median household income in Marion County is $59,627 a year, 26% below the U.S. median of $80,734. The population rose 2.7% from 2020 to 2025, against +3.1% for the U.S. The median home value is $168,100, against $332,700 for the U.S. For its number of households, Marion County has the most map listings, relative to the U.S., for gas stations (66% above the U.S. rate) and the fewest for real estate businesses (66% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 28 of the 56 business types have a score in Marion County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Marion County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Kentucky · Every U.S. market · How we measure
Screening a site or an acquisition in Marion County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Marion County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.