County profile · Kentucky
Clay County, KY market data
Population, household spending and competition for 56 business types in Clay County, each scored against other counties.
- Population, 2025
- 19,465
- −4.1% since 2020
- Households
- 7,288
- Median household income
- $40,900
- +52.4% vs. 2015–2019, before inflation
- Median home value
- $90,700
- Jobs located here
- 3,637
- Highest market score
- 53
- Restaurants and cafes, #1,038 of 2,405 scored counties
A site report maps the competitors on map listings around any address in Clay County by name and distance, and the households and spending within reach. Or open the report at the center of Clay County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 19,465 people live in Clay County, in 7,288 households. Between 2020 and 2025, the population of Clay County declined 4.1%, against +3.1% for the U.S. The median household income in Clay County is $40,900 a year, 49% below the U.S. median of $80,734. That rose 52.4% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Clay County spend the most on vehicle insurance (an index of 117, where 100 is the U.S. average) and the least on memberships, classes and admissions (41).
The highest Groundwork market scores in Clay County are for restaurants and cafes (53), sit-down restaurants (47) and auto repair and car care businesses (44). Clay County ranks #1,038 of 2,405 scored counties for restaurants and cafes.
Clay County is part of the Corbin area. For its number of households, Clay County has the most map listings, relative to the U.S., for grocery stores (2.2 times the U.S. rate) and the fewest for restaurants and cafes (49% below the U.S. rate).
All 56 business types in Clay County
Highest Groundwork market score first. Each score compares Clay County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Restaurants and cafes | 53 | #1,038 of 2,405 | 41 | 56.3 | $482K | 130 | 14 |
| Sit-down restaurants | 47 | #1,299 of 2,405 | 25 | 34.3 | $790K | 119 | 5 |
| Auto repair and car care | 44 | #1,467 of 2,401 | 22 | 30.2 | $260K | 97 | 4 |
| Dentists and orthodontists | 41 | #1,248 of 1,886 | 5 | 6.9 | $1.2M | 125 | 3 |
| Auto repair shops | 30 | #2,004 of 2,378 | 12 | 16.5 | $476K | 107 | Under 3 |
| Fast food and sandwich shops | 29 | #1,876 of 2,222 | 10 | 13.7 | $2M | 65 | 9 |
| Hair salons | 29 | #2,037 of 2,339 | 10 | 13.7 | $479K | 111 | Under 3 |
| Salons, barbers and spas | 28 | #2,169 of 2,385 | 18 | 24.7 | $266K | 125 | Under 3 |
| Pizza | 24 | #1,937 of 2,090 | 10 | 13.7 | $2M | 39 | 9 |
| Spas and skin care | 20 | #1,686 of 1,769 | 5 | 6.9 | $959K | 109 | Under 3 |
| Gas stations | 16 | #2,269 of 2,358 | 16 | 22.0 | $1.2M | 51 | 13 |
| Doctors, dentists and clinics | 14 | #2,359 of 2,394 | 53 | 72.7 | $116K | 76 | 20 |
| Convenience stores | 13 | #2,147 of 2,261 | 9 | 12.3 | $4M | 51 | Under 3 |
| Grocery and convenience stores | 13 | #2,321 of 2,402 | 21 | 28.8 | $1.7M | 51 | 6 |
| Grocery stores | 9 | #2,031 of 2,070 | 11 | 15.1 | $3.3M | 35 | 4 |
| Physical therapy | 7 | #1,414 of 1,422 | 5 | 6.9 | $1.2M | 51 | 4 |
| Primary care and pediatrics | 7 | #1,645 of 1,656 | 10 | 13.7 | $615K | 35 | 13 |
| Clothing, shoes and laundry | Not scored | Not scored | 4 | 5.5 | $2.6M | 296 | Under 3 |
| Insurance agencies | Not scored | Not scored | 4 | 5.5 | $4.2M | 331 | Under 3 |
| Gyms, studios and classes | Not scored | Not scored | 3 | 4.1 | $979K | 148 | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 3 | 4.1 | $2M | 65 | Under 3 |
| Pet businesses | Not scored | Not scored | 3 | 4.1 | $1.5M | 175 | Under 3 |
| Barbershops | Not scored | Not scored | 2 | 2.7 | $2.4M | Too few | Under 3 |
| Child care and preschools | Not scored | Not scored | 2 | 2.7 | $980K | Too few | Under 3 |
| Clothing and shoe stores | Not scored | Not scored | 2 | 2.7 | $5.2M | Too few | Under 3 |
| Coffee shops and cafes | Not scored | Not scored | 2 | 2.7 | $9.9M | Too few | Under 3 |
| Funeral homes | Not scored | Not scored | 2 | 2.7 | $501K | Too few | Under 3 |
| Gyms | Not scored | Not scored | 2 | 2.7 | $1.5M | Too few | Under 3 |
| Lawn, cleaning and pest control | Not scored | Not scored | 2 | 2.7 | $4.1M | Too few | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 2 | 2.7 | $2.3M | Too few | Under 3 |
| Tire shops | Not scored | Not scored | 2 | 2.7 | $2.9M | Too few | Under 3 |
| Bakeries and dessert shops | Not scored | Not scored | 1 | 1.4 | $19.7M | Too few | Under 3 |
| Car washes and detailing | Not scored | Not scored | 1 | 1.4 | $5.7M | Too few | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 1 | 1.4 | $5.7M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 1.4 | $10.4M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 1.4 | Index only | Too few | Under 3 |
| Home repair trades | Not scored | Not scored | 1 | 1.4 | $15.4M | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 1 | 1.4 | $8.1M | Too few | Under 3 |
| HVAC and plumbing | Not scored | Not scored | 1 | 1.4 | $15.4M | Too few | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 1 | 1.4 | $2.9M | Too few | Under 3 |
| Nail salons | Not scored | Not scored | 1 | 1.4 | $4.8M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 1.4 | $8.1M | Too few | Under 3 |
| Real estate | Not scored | Not scored | 1 | 1.4 | Index only | Too few | Under 3 |
| Veterinarians | Not scored | Not scored | 1 | 1.4 | $4.6M | Too few | Under 3 |
| Chiropractors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Electricians | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Laundromats | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pet stores | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Real estate agents and brokers | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Roofing and gutters | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Clay County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $5.7M | $785 | 82 |
| Gasoline and other fuels | $19.5M | $2,679 | 103 |
| Food away from home | $19.7M | $2,710 | 67 |
| Groceries | $36.2M | $4,972 | 79 |
| Personal care products and services | $4.8M | $658 | 65 |
| Child care and other personal services | $2M | $269 | 46 |
| Memberships, classes and admissions | $2.9M | $403 | 41 |
| Medical and dental services | $6.1M | $843 | 65 |
| Pets | $4.6M | $631 | 69 |
| Clothing, shoes and related services | $10.4M | $1,430 | 70 |
| Vehicle insurance | $16.6M | $2,280 | 117 |
| Home repairs, maintenance and insurance | $15.4M | $2,118 | 70 |
| Lawn care, cleaning and other household services | $8.1M | $1,117 | 79 |
| Rent and homeowner costs | $87.5M | $12,003 | 72 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Clay County
- Population, 2025 estimate
- 19,465−4.1% since 2020
- Households
- 7,288
- Median age
- 40.3
- Homes lived in by their owners
- 76%
- Vehicles per household
- 1.8
- Land area
- 469 sq. mi.
- People per square mile
- 42
- Median household income
- $40,900+52.4% vs. 2015–2019, before inflation
- Average household income
- $55,251
- Median home value
- $90,700
- Jobs located here
- 3,637
- Daytime population
- 17,644Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Clay County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Clay County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Kentucky 8
- Laurel County, KY62,983 people
- Owsley County, KY3,971 people
- Leslie County, KY10,079 people
- Knox County, KY29,865 people
- Jackson County, KY13,086 people
- Lee County, KY7,339 people
- Perry County, KY27,499 people
- Breathitt County, KY13,276 people
Questions
How fast is Clay County, KY growing?
Population estimates put Clay County at 19,465 people in 2025, down 4.1% since 2020, against +3.1% for the U.S. It has 7,288 households. Against the 2015–2019 survey, median household income rose 52.4%, before inflation.
How much do households in Clay County, KY spend?
Households in Clay County spend about $87.5M a year on rent and homeowner costs, $36.2M on groceries and $19.7M on food away from home. Relative to the U.S., household spending in Clay County runs highest on vehicle insurance (an index of 117, where 100 is the U.S. average) and lowest on memberships, classes and admissions (41).
Which business types have the highest market scores in Clay County, KY?
Of the business types scored in Clay County, restaurants and cafes (53), sit-down restaurants (47) and auto repair and car care businesses (44) have the highest Groundwork market scores. For restaurants and cafes, that ranks #1,038 of 2,405 scored counties.
How does Clay County, KY compare with the U.S.?
Median household income in Clay County is $40,900, 49% below the U.S. median of $80,734. The population fell 4.1% from 2020 to 2025, against +3.1% for the U.S. The median home value is $90,700, against $332,700 for the U.S. Against the U.S., map listings per household run highest for grocery stores (2.2 times the U.S. rate) and lowest for restaurants and cafes (49% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 17 of the 56 business types have a score in Clay County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Clay County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Clay County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Clay County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.