County profile · Iowa
Hancock County, IA market data
Population, household spending and competition for 56 business types in Hancock County, each scored against other counties.
- Population, 2025
- 10,528
- −2.2% since 2020
- Households
- 4,673
- Median household income
- $70,601
- +14.3% vs. 2015–2019, before inflation
- Median home value
- $141,400
- Jobs located here
- 6,063
- Highest market score
- 70
- Restaurants and cafes, #389 of 2,405 scored counties
A site report maps the competitors on map listings around any address in Hancock County by name and distance, and the households and spending within reach. Or open the report at the center of Hancock County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 10,528 people live in Hancock County, in 4,673 households. Population estimates show Hancock County declined 2.2% from 2020 to 2025, against +3.1% for the U.S. The median household income in Hancock County is $70,601 a year, 13% below the U.S. median of $80,734. That rose 14.3% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Hancock County spend the most on vehicle maintenance and repairs (an index of 126, where 100 is the U.S. average) and the least on child care and other personal services (57).
The highest Groundwork market scores in Hancock County are for restaurants and cafes (70); sit-down restaurants (69); and salons, barbers and spas (61). Hancock County ranks #389 of 2,405 scored counties for restaurants and cafes.
For its number of households, Hancock County has the most map listings, relative to the U.S., for auto repair and car care businesses (50% above the U.S. rate) and the fewest for sit-down restaurants (58% below the U.S. rate).
All 56 business types in Hancock County
Highest Groundwork market score first. Each score compares Hancock County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Restaurants and cafes | 70 | #389 of 2,405 | 24 | 51.4 | $693K | 187 | 11 |
| Sit-down restaurants | 69 | #392 of 2,405 | 12 | 25.7 | $1.4M | 209 | 5 |
| Salons, barbers and spas | 61 | #588 of 2,385 | 10 | 21.4 | $429K | 202 | 3 |
| Doctors, dentists and clinics | 61 | #706 of 2,394 | 23 | 49.2 | $266K | 175 | 7 |
| Real estate | 55 | #804 of 2,229 | 5 | 10.7 | Index only | 285 | 4 |
| Hair salons | 53 | #1,001 of 2,339 | 8 | 17.1 | $536K | 125 | Under 3 |
| Clothing, shoes and laundry | 50 | #1,122 of 2,210 | 6 | 12.8 | $1.4M | 159 | Under 3 |
| Grocery and convenience stores | 47 | #1,315 of 2,402 | 9 | 19.3 | $3M | 89 | 3 |
| Clothing and shoe stores | 46 | #1,177 of 2,087 | 5 | 10.7 | $1.7M | 132 | Under 3 |
| Pizza | 42 | #1,380 of 2,090 | 6 | 12.8 | $2.8M | 55 | 4 |
| Auto repair shops | 37 | #1,768 of 2,378 | 13 | 27.8 | $435K | 98 | 13 |
| Auto repair and car care | 32 | #1,950 of 2,401 | 25 | 53.5 | $226K | 84 | 14 |
| Funeral homes | 24 | #1,344 of 1,472 | 5 | 10.7 | $172K | 25 | 3 |
| Pet businesses | 23 | #2,053 of 2,200 | 7 | 15.0 | $505K | 58 | 3 |
| Grocery stores | 20 | #1,884 of 2,070 | 6 | 12.8 | $4.5M | 48 | 3 |
| Insurance agencies | 19 | #2,088 of 2,272 | 9 | 19.3 | $997K | 79 | 8 |
| Chiropractors | 16 | #1,468 of 1,490 | 6 | 12.8 | $1M | 43 | 4 |
| Gas stations | Not scored | Not scored | 4 | 8.6 | $3.7M | 154 | 7 |
| Real estate agents and brokers | Not scored | Not scored | 4 | 8.6 | Index only | 283 | 4 |
| Coffee shops and cafes | Not scored | Not scored | 3 | 6.4 | $5.5M | 150 | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 3 | 6.4 | $1.9M | 61 | 7 |
| Fast food and sandwich shops | Not scored | Not scored | 3 | 6.4 | $5.5M | 182 | 4 |
| Home repair trades | Not scored | Not scored | 3 | 6.4 | $3.9M | 162 | 5 |
| Lawn, cleaning and pest control | Not scored | Not scored | 3 | 6.4 | $1.8M | 106 | 3 |
| Veterinarians | Not scored | Not scored | 3 | 6.4 | $1.2M | 43 | 3 |
| Car washes and detailing | Not scored | Not scored | 2 | 4.3 | $2.8M | Too few | Under 3 |
| Convenience stores | Not scored | Not scored | 2 | 4.3 | $13.5M | Too few | Under 3 |
| Dentists and orthodontists | Not scored | Not scored | 2 | 4.3 | $3.1M | Too few | 3 |
| Gyms, studios and classes | Not scored | Not scored | 2 | 4.3 | $1.7M | Too few | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 2 | 4.3 | $2.7M | Too few | 3 |
| Pet grooming and boarding | Not scored | Not scored | 2 | 4.3 | $1.8M | Too few | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 2 | 4.3 | $3.1M | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 2 | 4.3 | $5.9M | Too few | Under 3 |
| Bakeries and dessert shops | Not scored | Not scored | 1 | 2.1 | $16.6M | Too few | Under 3 |
| Barbershops | Not scored | Not scored | 1 | 2.1 | $4.3M | Too few | Under 3 |
| Child care and preschools | Not scored | Not scored | 1 | 2.1 | $1.5M | Too few | Under 3 |
| Electricians | Not scored | Not scored | 1 | 2.1 | $11.8M | Too few | Under 3 |
| Gyms | Not scored | Not scored | 1 | 2.1 | $3.5M | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 1 | 2.1 | $5.3M | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 1 | 2.1 | $8.4M | Too few | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 1 | 2.1 | $3.5M | Too few | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 1 | 2.1 | $6.1M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 1 | 2.1 | $3.5M | Too few | Under 3 |
| Physical therapy | Not scored | Not scored | 1 | 2.1 | $6.1M | Too few | Under 3 |
| Property management | Not scored | Not scored | 1 | 2.1 | Index only | Too few | Under 3 |
| Spas and skin care | Not scored | Not scored | 1 | 2.1 | $4.3M | Too few | Under 3 |
| Tire shops | Not scored | Not scored | 1 | 2.1 | $5.6M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| HVAC and plumbing | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 5 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Nail salons | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Hancock County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $5.6M | $1,209 | 126 |
| Gasoline and other fuels | $14.7M | $3,143 | 121 |
| Food away from home | $16.6M | $3,560 | 87 |
| Groceries | $27M | $5,781 | 91 |
| Personal care products and services | $4.3M | $918 | 91 |
| Child care and other personal services | $1.5M | $328 | 57 |
| Memberships, classes and admissions | $3.5M | $738 | 75 |
| Medical and dental services | $6.1M | $1,311 | 102 |
| Pets | $3.5M | $757 | 83 |
| Clothing, shoes and related services | $8.4M | $1,796 | 87 |
| Vehicle insurance | $9M | $1,921 | 98 |
| Home repairs, maintenance and insurance | $11.8M | $2,524 | 84 |
| Lawn care, cleaning and other household services | $5.3M | $1,140 | 81 |
| Rent and homeowner costs | $61.7M | $13,209 | 79 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Hancock County
- Population, 2025 estimate
- 10,528−2.2% since 2020
- Households
- 4,673
- Median age
- 45.8
- Homes lived in by their owners
- 82%
- Vehicles per household
- 2.2
- Land area
- 571 sq. mi.
- People per square mile
- 19
- Median household income
- $70,601+14.3% vs. 2015–2019, before inflation
- Average household income
- $86,692
- Median home value
- $141,400
- Jobs located here
- 6,063
- Daytime population
- 11,446Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Hancock County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Hancock County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Hancock County, IA growing?
Population estimates put Hancock County at 10,528 people in 2025, down 2.2% since 2020, against +3.1% for the U.S. It has 4,673 households. Against the 2015–2019 survey, median household income rose 14.3%, before inflation.
How much do households in Hancock County, IA spend?
Households in Hancock County spend about $61.7M a year on rent and homeowner costs, $27M on groceries and $16.6M on food away from home. Relative to the U.S., household spending in Hancock County runs highest on vehicle maintenance and repairs (an index of 126, where 100 is the U.S. average) and lowest on child care and other personal services (57).
Which business types have the highest market scores in Hancock County, IA?
Of the business types scored in Hancock County, restaurants and cafes (70); sit-down restaurants (69); and salons, barbers and spas (61) have the highest Groundwork market scores. For restaurants and cafes, that ranks #389 of 2,405 scored counties.
How does Hancock County, IA compare with the U.S.?
Median household income in Hancock County is $70,601, 13% below the U.S. median of $80,734. The population fell 2.2% from 2020 to 2025, against +3.1% for the U.S. The median home value is $141,400, against $332,700 for the U.S. Against the U.S., map listings per household run highest for auto repair and car care businesses (50% above the U.S. rate) and lowest for sit-down restaurants (58% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 17 of the 56 business types have a score in Hancock County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Hancock County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Hancock County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Hancock County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.