Groundwork

Beauty and personal care · Small-town market · Texas

Hair salons in the Port Lavaca, TX area

The hair salons in the Port Lavaca, TX area, the household spending behind them and how the market ranks against other small-town markets.

Groundwork market score · out of 100

Score 34 out of 100: Lower middle

Ranked #449 of 538 scored small-town markets
#29 of 41 scored small-town markets based in Texas

Listings
22
3 chain locations (14%)
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$7.9M
On personal care products and services · $910 a household
Spending per listing
$359K
17% below the U.S.
Listings per 10k households
25.4
9% above the U.S.
Population, 2025
19,599
−2.3% since 2020

See the hair salons around any address in the Port Lavaca area

The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Port Lavaca area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

The Groundwork market score for hair salons in the Port Lavaca area is 34 (lower middle), #449 of 538 scored small-town markets and #29 of 41 scored small-town markets based in Texas. That puts it in the bottom quarter of small-town markets.

As of September 2026, map listings count 22 hair salons in the Port Lavaca area. Of those, 3 are chain locations, or 14%, against 14% across the U.S. That comes to 25.4 for every 10,000 households, 9% above the U.S. rate of 23.4.

At $910 per household (9% below the U.S. average), households in the Port Lavaca area spend about $7.9M a year on personal care products and services. Spread across 22 hair salons, that is $359K per salon, 17% below the U.S. figure of $430K. That spending covers all personal care products and services, which hair salons share with other businesses in the trade.

There is no official count of businesses with payroll classed as beauty salons in the Port Lavaca area: counts under 3 aren’t published. Population estimates put the population change in the Port Lavaca area from 2020 to 2025 at −2.3%, against +3.1% for the U.S.

How the Port Lavaca area compares

The same measures for Texas and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Hair salons in Port Lavaca, TX area compared with Texas and the U.S.
MeasurePort Lavaca areaTexasU.S.
Listings per 10k households25.426.323.4
Spending per listing$359K$356K$430K
Households per official establishmentn/a1,9151,535
Official establishment growth, 2019–2023n/a+17.4%+6.0%
Population growth, 2020–2025−2.3%+8.5%+3.1%
Spending per household on personal care products and services$910$937$1,005
Median household income$79,959$78,476$80,734
Groundwork market score3444

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/a
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
33Businesses with no payroll
Map listings, September 2026
223 chain locations
Listings at the U.S. rate for this spending
18The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as beauty salons in the Port Lavaca area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Port Lavaca area

Population, 2025 estimate
19,599−2.3% since 2020
Households
8,670
Median age
40.1
Homes lived in by their owners
77%
Vehicles per household
1.9
Land area
507 sq. mi.
People per square mile
39
Median household income
$79,959+36.0% vs. 2015–2019, before inflation
Average household income
$102,381
Median home value
$171,200
Jobs located here
10,873
Daytime population
22,043Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Port Lavaca area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.

Or open the report at the center of the Port Lavaca area. Signed out, you see a blurred preview; on an account, each report is one action.

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Hair salons across Texas

Every Texas market ranked →

The highest-scoring small-town markets in Texas for hair salons, numbered among those based in Texas, with the Port Lavaca area marked.

Top small-town markets in Texas

Small-town markets in Texas ranked for hair salons by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Gainesville, TX773118.8$486K+6.5%#23 of 538
2Jacksonville, TX762212.1$672K+5.4%#24 of 538
3Andrews, TX731116.1$563K+1.6%#39 of 538
4Bonham, TX721814.1$625K+9.2%#43 of 538
5Huntsville, TX664216.1$463K+9.5%#85 of 538
6Corsicana, TX653920.5$402K+8.2%#100 of 538
7Brenham, TX643824.5$367K+7.0%#115 of 538
8Granbury, TX636425.1$383K+13.6%#125 of 538
9Athens, TX617522.3$372K+7.5%#148 of 538
10Mineral Wells, TX552320.5$405K+8.2%#218 of 538
29Port Lavaca, TX342225.4$359K−2.3%#449 of 538

Other business types in the Port Lavaca area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many hair salons are in the Port Lavaca, TX area?

The Port Lavaca area has 22 hair salons on map listings as of September 2026. 3 of them (14%) are chain locations. The listings count hair and beauty salons. No official count is published for beauty salons in the Port Lavaca area: counts under 3 are left out. Official counts also show 33 one-person businesses without payroll.

How much do households in the Port Lavaca, TX area spend on personal care products and services?

About $7.9M a year, or $910 per household. That is 9% below the U.S. average (an index of 91, where 100 is the U.S. average). Spread across the 22 hair salons on map listings, it comes to $359K per salon. The spending figure covers all personal care products and services, not only hair salons. It is estimated from the incomes of the 8,670 households in the Port Lavaca area and national spending patterns by income.

How does the Port Lavaca, TX area compare with the U.S. for hair salons?

The Port Lavaca area has 25.4 hair salons per 10,000 households, 9% above the U.S. rate of 23.4. Spending per salon is $359K, 17% below the U.S. figure of $430K. At the national ratio of hair salons to household spending, the Port Lavaca area would have about 18, against 22 on map listings.

How fast is the Port Lavaca, TX area growing?

Population estimates put the Port Lavaca area at 19,599 people in 2025, down 2.3% since 2020, against +3.1% for the U.S. It has 8,670 households. The median household income in the Port Lavaca area is $79,959 a year, in line with the U.S. median of $80,734. That rose 36.0% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Port Lavaca area scores 34 for hair salons (lower middle), #449 of 538 scored small-town markets.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Port Lavaca area. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for hair salons · All 56 business types in the Port Lavaca area

Screening a site or an acquisition in the Port Lavaca area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Port Lavaca area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.