Groundwork

Groceries and convenience · County · California

Grocery and convenience stores in Sonoma County, CA

How Sonoma County, CA compares with other counties and the U.S. for grocery and convenience stores: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 53 out of 100: Upper middle

Ranked #1,059 of 2,402 scored counties
#22 of 55 scored counties in California

Listings
369
124 chain locations (34%)
Official establishments
211
+4.5% since 2019
Household spending a year
$1.3B
On groceries · $6,669 a household
Spending per listing
$3.5M
2% above the U.S.
Listings per 10k households
19.3
3% above the U.S.
Population, 2025
486,444
−0.4% since 2020

See the grocery and convenience stores around any address in Sonoma County

The site report maps the grocery and convenience stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Sonoma County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 369 grocery and convenience stores in Sonoma County. Chain locations make up 34% of them, against 42% across the U.S. Per 10,000 households, that is 19.3, 3% above the U.S. rate of 18.7.

At $6,669 per household (6% above the U.S. average), households in Sonoma County spend about $1.3B a year on groceries. Spread across 369 grocery and convenience stores, that is $3.5M per store, 2% above the U.S. figure of $3.4M.

In 2023, official counts showed 211 businesses with payroll in Sonoma County classed as grocery and convenience stores, up 4.5% from 2019. That is one for every 905 households, against one for every 1,293 across the U.S. Official counts list 48 one-person businesses without payroll. Since fiscal 2022, 12 SBA-backed loans worth $9.3M have gone to businesses classed as grocery and convenience stores in Sonoma County.

Population estimates put the population change in Sonoma County from 2020 to 2025 at −0.4%, against +3.1% for the U.S. The Groundwork market score for grocery and convenience stores in Sonoma County is 53 (upper middle), #1,059 of 2,402 scored counties and #22 of 55 scored counties in California.

How Sonoma County compares

The same measures for California and the whole U.S. Spending per listing divides a year of household spending on all groceries by the grocery and convenience stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Grocery and convenience stores in Sonoma County, CA compared with California and the U.S.
MeasureSonoma CountyCaliforniaU.S.
Listings per 10k households19.318.118.7
Spending per listing$3.5M$3.6M$3.4M
Households per official establishment9051,2141,293
Official establishment growth, 2019–2023+4.5%+5.3%+7.2%
Population growth, 2020–2025−0.4%−0.4%+3.1%
Spending per household on groceries$6,669$6,548$6,319
Median household income$104,674$99,122$80,734
Groundwork market score5349

Official counts and lending

Businesses

Official establishments, 2019 to 2023
202 → 211+4.5% over the period
Employees, 2023
6,264
Annual payroll, 2023
$246.9M
One-person businesses, 2023
48Businesses with no payroll
Map listings, September 2026
369124 chain locations
Listings at the U.S. rate for this spending
376The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
12
Amount
$9.3M

SBA-backed loans to businesses classed as grocery and convenience stores in Sonoma County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Sonoma County

Population, 2025 estimate
486,444−0.4% since 2020
Households
190,998
Median age
44.0
Homes lived in by their owners
63%
Vehicles per household
2.0
Land area
1,575 sq. mi.
People per square mile
308
Median household income
$104,674+29.2% vs. 2015–2019, before inflation
Average household income
$142,354
Median home value
$815,500
Jobs located here
200,159
Daytime population
465,573Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Sonoma County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the grocery and convenience stores on map listings by name and distance.

Or open the report at the center of Sonoma County. Signed out, you see a blurred preview; on an account, each report is one action.

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Grocery and convenience stores across California

Every California market ranked →

The highest-scoring counties in California for grocery and convenience stores, numbered among those based in California, with Sonoma County marked.

Top counties in California

Counties in California ranked for grocery and convenience stores by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Placer County, CA8522013.9$4.9M+8.9%#99 of 2,402
2San Benito County, CA803818.5$3.7M+8.6%#188 of 2,402
3El Dorado County, CA7410714.0$4.8M+0.6%#311 of 2,402
4Riverside County, CA731,24816.1$4M+5.0%#354 of 2,402
5Contra Costa County, CA7155213.3$5.3M+0.3%#402 of 2,402
6Santa Clara County, CA7092414.0$5.4M−0.9%#427 of 2,402
7Orange County, CA661,68015.5$4.4M−1.1%#550 of 2,402
8Solano County, CA6625516.2$4M+0.6%#555 of 2,402
9Amador County, CA662817.4$3.5M+3.2%#560 of 2,402
10San Diego County, CA651,80415.4$4.3M−0.6%#581 of 2,402
22Sonoma County, CA5336919.3$3.5M−0.4%#1,059 of 2,402

Other business types in Sonoma County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many grocery and convenience stores are in Sonoma County, CA?

There are 369 grocery and convenience stores on map listings in Sonoma County as of September 2026. 124 of them (34%) are chain locations. The listings count grocery, convenience and specialty food stores. Official counts show 211 businesses with payroll classed as grocery and convenience stores in 2023, up 4.5% from 2019. Official counts also show 48 one-person businesses without payroll.

How much do households in Sonoma County, CA spend on groceries?

About $1.3B a year, or $6,669 per household. That is 6% above the U.S. average (an index of 106, where 100 is the U.S. average). Spread across the 369 grocery and convenience stores on map listings, it comes to $3.5M per store. It is estimated from the incomes of the 190,998 households in Sonoma County and national spending patterns by income.

How does Sonoma County, CA compare with the U.S. for grocery and convenience stores?

Sonoma County has 19.3 grocery and convenience stores per 10,000 households, 3% above the U.S. rate of 18.7. Spending per store is $3.5M, 2% above the U.S. figure of $3.4M. At the national ratio of grocery and convenience stores to household spending, Sonoma County would have about 376, against 369 on map listings. There is one business with payroll in the industry for every 905 households, against one for every 1,293 across the U.S. The official count rose 4.5% from 2019 to 2023, against +7.2% for the U.S.

How fast is Sonoma County, CA growing?

Population estimates put Sonoma County at 486,444 people in 2025, down 0.4% since 2020, against +3.1% for the U.S. It has 190,998 households. Median household income in Sonoma County is $104,674, 30% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 29.2%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Sonoma County scores 53 for grocery and convenience stores (upper middle), #1,059 of 2,402 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Sonoma County. It maps the grocery and convenience stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for grocery and convenience stores · All 56 business types in Sonoma County

Screening a site or an acquisition in Sonoma County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Sonoma County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.